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Prysmian S.p.A. SWOT and PESTLE Analysis

ID : 521405553| Feb 2023| 21 pages

COMPANY PROFILE -Prysmian S.p.A.

Business Sector :Electrical Equipment

Operating Geography :Italy, Europe, Global

About Prysmian S.p.A. :

Headquartered in Milan, Prysmian S.p.A. is an Italian company which deals in the production of electrical cable for use in energy and telecom sectors and also for the use in optical fibres. It also deals in submarine cables for the transmission and distribution of electricity as well as in specialized cables for the use in various industries and medium- to low voltage cables for construction and infrastructure. For telecoms the Prysmian Group produces copper cables, optical fibre and optical cables for the transmission of video, sound and data. On customer’s request Prysmian designs and produces key systems and takes care of post- installation maintenance. Prysmian Group has developed innovations like FlexRibbon, BendBrightXS and P-laser technology which uses 100% recycled materials and cuts down carbon emissions by 40%. In 2022 Prysmian Group has planned to achieve net- zero carbon footprint and improve the sustainability of its supply chain. As of early 2022, the number of employees employed in Prysmian Group are more than 29,000 people spanning over 50 countries, 108 plants, 25 research and development centres. Prysmian has won the prestigious Gold for Best New Product at Edison Awards in the same fiscal.

Prysmian Group mission statement is “We provide our customers with superior cable solutions based on state-of-the-art technology and consistent excellence in execution, ultimately delivering sustainable growth and profit.” Prysmian Group vision statement is “Energy and information help communities develop. That’s why it’s so important that they’re always available, and that they’re supplied effectively, efficiently and sustainably.” The USP or Unique Selling Point of Prysmian Group lies in being the world leader of energy and telecom cable systems by empowering customers to meet their energy and communications goals.

Prysmian S.p.A. Revenue :


€ 14,620 million - FY ending 31st Dec 2021 (y-o-y growth 19%)
€ 12,290 million - FY ending 31st Dec 2020

Competitive Analysis of Prysmian S.p.A.

SWOT
PESTLE
The SWOT analysis for Prysmian S.p.A is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Operates in more than 50 countries worldwide
2. World leader in energy and telecoms cable systems
3. Great variety of products, services, technologies and expertise
1. Risks arising from changes in the market environment, deregulation and privatization
2. Unpopularity and lack of presence of the group in the Indian and Chinese markets
OpportunitiesThreats
1. Secured two contracts for work on two American offshore wind farm projects, totaling around $900 million
2. Accomplishment for Prysmian in the area of power grids for energy transition
3. Construction of undersea power cables that connect Europe and North Africa
4. Acquisition of Ravin Cables to make a place in the Indian market
1. Sued in the UK for anti-competitive behaviour and violations
2. Harsh effect of covid pandemic on company’s growth
3. Challenges faced by their HVDC extruded cables design
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Detailed SWOT Analysis of Prysmian S.p.A.

Strength

1. Operates in more than 50 countries worldwide: With 150 years of experience, the company is established worldwide. It is present in North America, Europe, LATAM, MEAT and APAC with 23, 48, 13, 7 and 13 plants respectively. It has been listed on the Milan Stock Exchange in the FTSE MIB index since May 2007. Accounting for more than Euro 12 billion sales annually. To power the earth, take advantage of sustainable and renewable opportunities, and create the digital infrastructures of the future, the firm collaborates with the leading energy producers and network operators in the world.It offers cable solutions to clients and communities all over the world based on cutting-edge technology, continuous high standards of performance, and in-depth knowledge of the demands of a changing market. For the future of the cable business, the company is already setting the standard for sustainable development and profitability.

2. World leader in energy and telecoms cable systems: Prysmian is the industry leader in cable systems on a global scale. Prysmian specifically manufactures and installs medium- and low-voltage cables for building and infrastructure, specialized cables for use in various industrial settings, and underground and submarine cables for the transmission and distribution of energy. In the Telecom segment, the Group expects volumes to increase in the optical business and price pressure to continue, particularly in Europe. The Group manufactures copper, optical, and optical fiber cables for the transmission of data, video, and sound in the telecom industry. Prysmian also creates crucial systems per request from the client, handles post-installation maintenance, and designs and develops vital systems.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • CommScope
  • Southwire
  • Nexans
  • NKT Cables
  • Leoni
  • Jangsu Shanshang
  • LS Cable
  • Furukawa

Major Brands :

  • Prysmian
  • General Cable
  • Draka
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References used in Prysmian S.p.A. SWOT & PESTLE Analysis Report

1. Delivering today, innovating for tomorrow - https://www.prysmiangroup.com/en/markets
2. Strengthening the China’s grip - https://www.prysmiangroup.com/en/insight/people-and-life/china Prysmian Group confirms its strong interest in the Indian market
3. UPDATE 2-Prysmian CEO warns about potential metals crunch from Ukraine crisis - https://www.reuters.com/article/prysmian-results-idUKL8N2V45TX
4. President Biden picks Brayton Point site for major climate change speech - https://www.prysmiangroup.com/en/insight/projects/president-biden-picks-brayton-point-site-for-major-climate-change-speech
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Prysmian S.p.A. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/prysmian/ [Accessed 16 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Prysmian S.p.A. SWOT and PESTLE analysis has been conducted by Arnav Arora and reviewed by senior analysts from Barakaat Consulting.

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