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Publix Super Markets SWOT & PESTLE Analysis

ID : 52244053 | Aug 2017

OVERVIEW

Name of the Company: Publix Super Markets

Business Sector: Retail

Operating Geography: United States

About the Company: Founded in 1930, Publix Super Markets Inc., along with its subsidiaries operates retail food supermarkets. It is the largest and fastest-growing employee-owned supermarket chain in the United States. It has locations in Florida, Georgia, Alabama, South Carolina, Tennessee, North Carolina, and Virginia. As of date, it employs almost 193,000 people at its 1,147 retail locations, cooking schools, corporate offices, 9 grocery distribution centres and 11 manufacturing facilities. It provides various grocery products, including dairy, produce, deli, bakery, meat, and seafood; and health and beauty care, general merchandise, pharmacy, floral, among other products and services.

Revenue: $34 billion (2016)

SWOT & PESTLE Analysis

The SWOT analysis for Publix Super Markets is presented below:
Strengths
Weaknesses
1. Ranked 21 on Fortune 100 Best Companies To Work For in 2017
2. High employee diversity
3. Annual turnover rate is as low as 5% against retail industry average of 65%
4. Wide range of product portfolio
1. Intensive regional operations
2. Product recalls
Opportunities
Threats
1. Focus on digital marketing/social media
2. Expansion in emerging markets
1. Fierce competition by other supermarket brands
2. Increasing labour and inventory cost
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Strengths

1. Ranked 21 on Fortune 100 Best Companies To Work For in 2017: It got a straight jump from Rank 67 in 2016 to Rank 21 in 2017 in this ranking. 90% of Publix employees rate it as a workplace which provides conducive atmosphere and they take pride in working for it. The company stands at Rank 30 on Forbes Americas Best Employers and at Rank 9 on People Companies That Care in 2017. It also grabbed 87th position on Fortune 500 list in 2016.

2. High employee diversity: It contains gender diversity of Women to Men ratio of 12:13, workplace diversity with 41% minorities, a mix bag of employees with tenure of less than 2 years to more than 20 years working in the company. It conducts separate formal programs to support disabled employees, women, speakers of English as a second language and married employees in same sex.

3. Annual turnover rate is as low as 5% against retail industry average of 65%: Publix offers plethora of perks and programs for its employees ranging from Holiday bonus, Retirement benefits, Family care program and Work-Life balance program to name a few. Employees are qualified for their first salary raise (based on regular reviews) at 6 months of their joining. It encourages promote-from-within culture.

4. Wide range of product portfolio: Publix offers a wide range of products and services such as groceries, personal care, deli, bakery products, floral, meat and seafood. Some stores are tuned to blue ocean strategy and provide valet parking, pharmacy store, liquor and cafeteria.

Weaknesses

1. Intensive regional operations: Publix employs around 1,80,000 people at its 1100+ retail food supermarkets and operates only through south-eastern part of USA in the states of Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee.

2. Product recalls: In a very recent event in 2nd week of May 2017, Publix recalls two seafood ready-to-cook products due to possibility of them containing small glass shards. In another event in December 2016, it recalls its two milk based products out of the possibility of contamination.

Opportunities

1. Focus on digital marketing/social media: Publix has been a late comer to most of the tech savvy initiatives including social media. It went on to open its twitter account only after Walmart and Whole Foods Market began using it for their marketing. In 2015, Publix used the hashtag #MyPublixStory to engage with customers on social media for the first time. More recently it got into grocery delivery business with Instacart.

2. Expansion in emerging markets: Publix has immense opportunity to expand its stores in the parts of European markets. By 2025, emerging markets are expected to account for $30 trillion in consumer spending, or nearly half of global consumption.

Threats

1. Fierce competition by other supermarket brands: Fierce competition is being poised to Publix Supermarket as others start diving in by expanding their fins in the race. Organic Supermarkets like Trader’s Joe, The Fresh Market and other newcomers are eating away at Publix’s market share. The expansion of other discount grocery brands like Aldi and Save-a-Lot are making price competitive. Even the biggies in the retail store sector like Walmart is giving hard face-off to Publix through its expansion plan.

2. Increasing labour and inventory cost: Major retailers have turned to small stores to trim inventory and labour costs and establish them easily in more urban areas. This strategy is in line to counter the heightened competition from the discounters and other online sellers. Merchants like Bealls, Target and Wal-Mart have experimented with smaller, more product-focused stores for infill and urban locations.

To get the complete detailed SWOT report on Publix Super Markets please mail us at: support@swotandpestle.com. or contact us here.

Publix Super Markets SWOT analysis has been conducted by Praveen Garg and reviewed by senior analysts from Barakaat Consulting.

References

1. Forbes: America’s largest companies- https://www.forbes.com/companies/publix-super-markets/

2. 2017 people’s companies that care: https://www.greatplacetowork.com/best-workplaces/companies-that-care/2017

3. Modern grocery and the emerging-market consumer: A complicated courtship- http://www.mckinsey.com/industries/retail/our-insights/modern-grocery-and-the-emerging-market-consumer-a-complicated-courtship

4. Solid customer service no longer enough for Publix as competition heats up- http://www.tampabay.com/news/business/retail/solid-customer-service-no-longer-enough-for-publix-as-competition-heats-up/2310065

5. The incredible shrinking store- http://www.businessobserverfl.com/section/detail/the-incredible-shrinking-store/

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The PESTLE analysis for Publix Super Markets is presented below:
Political
Economical
1. Political Action Committee established by Publix to dole out money to support political parties
2. Tax exemptions and incentives under Project Suede
1. Positive gains despite highly competitive economic environment
2. Prestige for employees and no layoff policy
Social
Technological
1. Food for sharing campaign
2. Charity for affordable housing
3. Publix offers various community improvement initiatives
1. Axway Transfer enabled IT system for secure and reliable data exchanges
2. Publix maximises Business Intelligence capacity with Teradata
Legal
Environmental
1. Fined by the Broward Country Human Rights Board, Florida for Gay discrimination
2. Lawsuit for discrimination over Nationality of Origin
1. Robust water conservation mechanism
2. Large number of sustainable initiatives for public good
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SWOT & PESTLE Analysis Report
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Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.
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Political

1. Political Action Committee established by Publix to dole out money to support political parties: Its Political action committee is voluntarily funded by Publix employees that seeks to contribute funds to political members in order to support them in elections. It has contributed US $ 6,175,806 to national candidates till date. Record shows that a considerable majority of the Publix PAC’s donations have gone to Republicans.

2. Tax exemptions and incentives under Project Suede: Publix Super Markets has applied for more than $4.2 million in tax refunds, tax exemptions and incentives in exchange for adding 700 jobs and a $28 million facility in Lakeland. The incentives were sought under the code name ‘Project Suede’. The local government is liable to pay one fifth the incentive. The role of incentives is to provide additional high-skill, high-wage job opportunities to the community.

Economic

1. Positive gains despite highly competitive economic environment: The company managed to remain competitive and book profits inspite of varied economic conditions. Sales for year 2016 shows 5.1% gain over the year 2015. Gross profit as percentage of sales was 27.3% and 27.5% in 2016 and 2015 respectively. There is an increase in net earnings from US$ 1965 million in 2015 to US$ 2025.7 million in 2016.

2. Prestige for employees and no layoff policy: The employees of the company maintain the controlling ownership stake of 80% and receive 8.5% of their pay in public stock after working a total of 1,000 hours and one full year of employment. Other benefit programs include tuition reimbursement for undergraduate degrees and other technical programs. The company never laid off an employee even in its most trying times.

Social

1. Food for sharing campaign: It offers opportunity to customers and company associates to help those who are in need of food. In 2014, company send 132 trailer loads of food to feed the hungry. It doubled this donation in 2015.  

2. Charity for affordable housing: Publix provided financial support for housing by donating US $ 5.5 million to Habitat for Humanity Associates. This donation will provide funding to over 120 affiliates and build more than 60 new houses in 2017.

3. Publix offers various community improvement initiatives: Publix supports a mix bag of social causes in order to build healthier communities. It donates for children camps, education programs, food banks, youth wellness, community outreach programs and scholarships to achievers.

Technological

1. Axway Transfer enabled IT system for secure and reliable data exchanges: This system provide Publix an integrated platform to communicate and transmit operational data within its more than 1000 stores. The Axway solutions allow Publix to monitor and manage data activity, including scheduled transfers, confirmations of receipt and suspension of transfers. Axway is the leading global provider of multi-enterprise solutions and infrastructure.

2. Publix maximises Business Intelligence capacity with Teradata: Publix introduced Teradata Active Enterprise Data Warehouse to accommodate growth and more complex analytics. It moves the data warehouse functionality beyond traditional strategic analysis and into tactical operational intelligence for smarter, faster merchandising and marketing decisions and insight.

Legal

1. Fined by the Broward Country Human Rights Board, Florida for Gay discrimination: The store was ordered to pay a fine of US $ 100k for discrimination involved in termination of a gay employee.

2. Lawsuit for discrimination over Nationality of Origin: A Haitian black sued the grocery store alleging that he was not given promotion because of his national origin and his ‘white’ less qualified colleagues won promotions. Later, Publix quietly settles this lawsuit.

Environmental

1. Robust water conservation mechanism: Two of its stores were able to save 7.8 million gallons of water in 2015 using smart irrigation systems. Its irrigation specifications ensure to reclaim water wherever possible. Drip irrigation and micro sprinklers are used where appropriate.

2. Large number of sustainable initiatives for public good: Publix supermarket is pioneer in taking sustainable and environmental friendly initiatives including product sourcing from local farms, promoting customers to switch from regular plastic bags to reusable plastic bags, incorporating technology for efficient energy savings and setting up of recycling programs.

To get the complete detailed PESTLE report on Publix Super Markets please mail us at: support@swotandpestle.com. or contact us here.

Publix Super Markets PESTLE analysis has been conducted by Praveen Garg and reviewed by senior analysts from Barakaat Consulting.

References

1. Forbes: America’s largest companies- https://www.forbes.com/companies/publix-super-markets/

2. 2017 people’s companies that care: https://www.greatplacetowork.com/best-workplaces/companies-that-care/2017

3. Modern grocery and the emerging-market consumer: A complicated courtship- http://www.mckinsey.com/industries/retail/our-insights/modern-grocery-and-the-emerging-market-consumer-a-complicated-courtship

4. Solid customer service no longer enough for Publix as competition heats up- http://www.tampabay.com/news/business/retail/solid-customer-service-no-longer-enough-for-publix-as-competition-heats-up/2310065

5. The incredible shrinking store- http://www.businessobserverfl.com/section/detail/the-incredible-shrinking-store/

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* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."

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