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Publix Supermarkets SWOT and PESTLE Analysis

ID : 52244053| Feb 2023| 19 pages

COMPANY PROFILE -Publix Supermarkets

Business Sector :Retail

Operating Geography :United States, North America, Global

About Publix Supermarkets :

Founded in 1930, Publix Supermarkets Inc., along with its subsidiaries operates retail food supermarkets. Headquartered in Lakeland, Florida, Publix Super Markets was founded by George W. Jenkins. It is a private corporation that is wholly owned by present and past employees and members of the Jenkins family. It is the largest and fastest-growing employee-owned supermarket chain in the United States. It provides various grocery products, including dairy, produce, deli, bakery, meat, and seafood; and health and beauty care, general merchandise, pharmacy, floral, among other products and services. Publix has been named to Newsweek’s 2021 America’s Best Customer Service list, ranking No. 1 in the supermarket category. As of early 2022, it employed almost 232,000 people at its 1,293 supermarkets, cooking schools, corporate offices, grocery distribution centers and manufacturing facilities.

The USP or unique selling proposition of Publix Supermarkets Inc. lies in being the largest employee-owned company in the US. Publix Supermarkets’ mission is to be the premier quality food retailer in the world.

Publix Supermarkets Revenue :


$48.39 billion – FY year ending 25th December 2021
$45.20 billion – FY year ending 26th December 2020

Competitive Analysis of Publix Supermarkets

SWOT
PESTLE
The SWOT analysis for Publix Super Markets is presented below:
Strengths
Weaknesses
1. Wide suite of products and services
2. Stores in top locations with dense presence in Southeastern America
3. Totally employee-owned, American supermarket
4. Recipient of several awards and accolades
5. Shopping experience is a pleasure at Publix
1. Limited geographic presence to 7 states
2. Frequent product recalls a major showdown for the brand
Opportunities
Threats
1. GreenWise Market paving way for attracting a new segment of customers
2. Private labels earn plump revenue and widen brand reach
3. Entering into metaverse with virtual grocery and NFTs
4. Launch of virtual convenience stores due to growing demand
1. Fierce competition by other supermarket brands
2. Increasing labor and inventory cost
3. Increasing instances of disasters threatening store openings
4. Increasing growth of Amazon in Florida threaten Publix’s market share
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Publix Supermarkets

Strength

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Weakness

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Opportunity

1. GreenWise market paving way for attracting a new segment of customers: Publix announced the opening of the GreenWise Market in Tallahassee, Florida. This store follows the rebooted store concept which was initially planned out in 2008, but which was postponed after the company revamped its vision. The new GreenWise Market has food as its primary point of focus and will be only half as big as most Publix stores. Apart from food, the store will also have a specially designated “Care” department offering products like natural soaps and supplements, and a “Find” department which provide customers with a wide selection of wine and cheese pairings. The store aims to rope in the youth, primarily students, as its target customers and hopes to build a new customer base which is attracted to the fresh food offerings, in-store eateries and lounge space that the store offers. The desire that this customer segment has for customization, convenience and organic, sustainable food is fulfilled through this store model. The company hopes that bringing in a new customer category will help to promote growth. In Florida, every GreenWise Market location has seen an increase in foot traffic year over year in 2022, despite visits to Publix's traditional supermarkets in the state consistently falling by the same percentage.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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Check Out Analysis of Other Relevant Companies

References used in Publix Supermarkets SWOT & PESTLE Analysis Report

1. Annual Report - https://www.sec.gov/Archives/edgar/data/81061/000008106122000011/ck0000081061-20211225.htm
2. Publix Steam In Bag Product Recall - https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/publix-steam-bag-product-recall
3. Publix only runs a few small-format stores, but they’re a hit with shoppers - https://www.grocerydive.com/news/publix-small-format-grocery-stores-shoppers-greenwise-florida-placer/637294/
4. Supermarket Chain Publix to Enter the Metaverse with Virtual Grocery and NFTs - https://blog.cryptoflies.com/supermarket-chain-publix-to-enter-the-metaverse-with-virtual-grocery-and-nfts/
5. Publix Launches Virtual Convenience Store Across Its Footprint - https://www.csnews.com/publix-launches-virtual-convenience-store-across-its-footprint
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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