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Puregold Price Club SWOT and PESTLE Analysis

ID : 521656853| Mar 2023| 21 pages

COMPANY PROFILE -Puregold Price Club Inc.

Business Sector :Retail

Operating Geography :Philippines, Asia, Global

About Puregold Price Club Inc. :

Puregold Price Club Inc. is a leading retail company in the Philippines, specializing in the sale of grocery and household items. The company was founded in 1998 by businessman Lucio Co and is headquartered in Mandaluyong City, Philippines. Puregold Price Club has a strong focus on providing affordable products to its customers, and its stores are known for their wide selection of items at low prices. As of early 2023, Puregold Price Club has over 500 stores across the Philippines and employs over 11,647 people. The company has a strong presence in both urban and rural areas, making it a popular choice for shoppers throughout the country. Puregold Price Club has received numerous awards and recognitions over the years, including the "Retailer of the Year" award at the Philippine Retailers Association Awards.

The USP of Puregold Price Club is that it is the most popular retailer in Philippines. The company has also been recognized for its commitment to corporate social responsibility, receiving awards for its initiatives in education, health, and disaster relief.

Puregold Price Club Inc. Revenue :


Php 164.12 billion – FY ending 31st December 2021
Php 168.63 billion – FY ending 31st December 2020

Competitive Analysis of Puregold Price Club Inc.

SWOT
PESTLE
The SWOT analysis for Puregold Price Club is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Most chosen retailer in Philippines
2. Digital pivot expands network of Puregold
3. Wide retail as well as online presence
4. Strong backing of COSCO Capital, its parent company
5. Resilient business model in low penetrated industry
1. Highly concentrated to Philippines
OpportunitiesThreats
1. Philippines is the fastest-growing e-commerce market globally
2. Rising demand for omni-channel retailers
3. Emergence of retail media networks
4. Venturing into remittances business to drive growth in customer base
1. Surging global prices and depreciation of peso
2. Fierce competition from established retailers in Philippines
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Puregold Price Club Inc.

Strength

1. Most chosen retailer in Philippines: According to Kantar, a leading worldwide provider of data analytics, Puregold has become the most preferred retail brand for the majority of Filipinos. In a research of consumers, Kantar emphasised that Puregold is able to satisfy consumers' desire for value from merchants. Prices of items and deals that provide value for money represent value. According to Kantar, Puregold constantly provides the lowest costs for groceries as it establishes itself as a reliable supplier for Filipinos. Additionally, Puregold's accessibility increased the influence it had on customers. With more than 440 locations nationally and a growing presence in the provinces, Puregold perfectly encapsulates the trends identified by Kantar, which show that Filipinos not only take into account the cost of the items at their shops, but also their accessibility and closeness.

2. Digital pivot expands network of Puregold: Puregold Price Club Inc., a Philippine retail company with 435 stores nationwide, has expanded its retail network by reaching out to digital users through a series of original content. Its first series, 'GVBOYS', has garnered over five million collective views from Facebook and YouTube and has earned a feature in Euromonitor International. The company's digital pivot is complemented by its Puregold Mobile app and original content in Puregold Channel. These initiatives are poised to entertain consumers and create a strong brand perception. Puregold's distinct online presence not only appeals to new and broader demographics but is also vital for staying ahead of the curve. Additionally, Puregold has partnered with TikTok, a social media platform, to launch the first-ever TikTok Shop in the Philippines, making it the first retailer in the country to do so. Through this partnership, Puregold aims to cater to the needs of its tech-savvy customers and provide them with a more convenient shopping experience.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Puregold Price Club Inc. SWOT & PESTLE Analysis Report

1. Puregold recognized as ‘most chosen’ retailer in PH - https://mb.com.ph/2022/12/15/puregold-recognized-as-most-chosen-retailer-in-ph/
2. Digital pivot expands network of Puregold - https://manilastandard.net/business/corporate/314235810/digital-pivot-expands-network-of-puregold.html
3. Impact of the Russia-Ukraine Conflict on Retail Industry – Thematic Research - https://www.globaldata.com/store/report/impact-of-the-russia-ukraine-conflict-on-retail-theme-analysis/
4. Inflation, interest rates may dampen retail sector growth in 2023 - https://www.bworldonline.com/top-stories/2022/11/01/484066/inflation-interest-rates-may-dampen-retail-sector-growth-in-2023/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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