Puregold Price Club SWOT and PESTLE Analysis

Strength

1. Most chosen retailer in Philippines: According to Kantar, a leading worldwide provider of data analytics, Puregold has become the most preferred retail brand for the majority of Filipinos. In a research of consumers, Kantar emphasised that Puregold is able to satisfy consumers' desire for value from merchants. Prices of items and deals that provide value for money represent value. According to Kantar, Puregold constantly provides the lowest costs for groceries as it establishes itself as a reliable supplier for Filipinos. Additionally, Puregold's accessibility increased the influence it had on customers. With more than 440 locations nationally and a growing presence in the provinces, Puregold perfectly encapsulates the trends identified by Kantar, which show that Filipinos not only take into account the cost of the items at their shops, but also their accessibility and closeness.

2. Digital pivot expands network of Puregold: Puregold Price Club Inc., a Philippine retail company with 435 stores nationwide, has expanded its retail network by reaching out to digital users through a series of original content. Its first series, 'GVBOYS', has garnered over five million collective views from Facebook and YouTube and has earned a feature in Euromonitor International. The company's digital pivot is complemented by its Puregold Mobile app and original content in Puregold Channel. These initiatives are poised to entertain consumers and create a strong brand perception. Puregold's distinct online presence not only appeals to new and broader demographics but is also vital for staying ahead of the curve. Additionally, Puregold has partnered with TikTok, a social media platform, to launch the first-ever TikTok Shop in the Philippines, making it the first retailer in the country to do so. Through this partnership, Puregold aims to cater to the needs of its tech-savvy customers and provide them with a more convenient shopping experience.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Retailers are focusing on plastic-free initiatives: According to several studies, the Philippines is one of the countries that contributes the most to global plastic pollution. A significant amount of the plastics used by Filipinos wind up in the ocean because the nation lacks an effective method for disposing of plastic waste. Every Monday, the National Capital Region's Puregold stores enact a "no-plastic" policy. Shoppers are encouraged to bring their own reusable containers or bags. Customers receive P1 reward for each environmental bag used, with a cap of five eco bags per transaction, especially for Perks and Tindahan ni Aling Puring members. With the help of this campaign, Puregold hopes to significantly reduce the usage of plastic bags in its stores and motivate its clients, particularly those who make large purchases, to alter their buying habits. Sari-sari store owners make up more than 50% of Puregold's clientele; these businesses are now among the greatest consumers of single-use plastics and plastic goods. Puregold is making an effort to inform sari-sari store owners about the value of minimising plastic consumption and waste through its Tindahan ni Aling Puring initiative.

The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.