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PVH (Phillips-Van Heusen Corporation) SWOT & PESTLE Analysis

ID : 52648653| Sep 2020| 15 pages

COMPANY PROFILE -PVH

Business Sector :Apparel, Fashion & Lifestyle

Operating Geography :United States, North America, Global

About PVH :

PVH (Phillips-Van Heusen Corporation) is an American apparel company headquartered in New York, United States. The company started as a small family business in 1881 that sold hand-sewn shirts to local miners. It has since grown to become one of the top fashions and lifestyle companies in the world with three business groups: Calvin Klein, Tommy Hilfiger and Heritage Brands. The company’s products are sold in more than 100 countries and has more than 40,000 associates in more than 40 countries as of 2020. PVH believes in the values of individuality, partnership, passion, integrity and accountability.
PVH vision statement reads “To be the most admired fashion and lifestyle company in the world.”

PVH Revenue :


$ 9.9 billion – FY ended Feb 2, 2020 (year-on-year increase of 3%)
$ 9.7 billion – FY ended Feb 4, 2019
$ 8.9 billion – FY ended Feb 5, 2018

Competitive Analysis of PVH

SWOT
PESTLE
The SWOT analysis of PVH is presented below:
Strengths
Weaknesses
1. Legacy of strong brands popular across the world
2. Strong focus on customer experience
3. Efficient management of balance sheet and strong cash flows
4. Growth through multiple strategic acquisitions
5. Established capabilities for global procurement and sourcing
1. High dependency on a small number of wholesale customers
2. High level of debt that could harm the business
Opportunities
Threats
1. Growing athleisure market across the world
2. Focus on innovation, speed and consumer analytics
1. High competition in the apparel industry
2. Reduction in travel for consumers leading to reduced shopping
3. Volatility in financial and credit markets
4. Disruption in distribution facilities
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Detailed SWOT Analysis of PVH

 

Strength

1. Legacy of strong brands popular across the world: PVH has a history of over 135 years, with 38,000 associates in 40 countries. It has many internationally renowned brands in its portfolio like Tommy Hilfiger, Calvin Klein, IZOD, Van Heusen, Arrow and more. The company also has third party brand licenses from Speedo, Unlisted, DKNY, Chaps and more. All these brands sell globally at different price points and using multiple distribution channels, which enables reaching out to a wide range of consumers, minimizes competition among the brands and reduces reliance on a single region, price point or demographic. The company also licenses usage of trademarks to third parties whenever the parties’ expertise would be useful for growing the brands.

2. Strong focus on customer experience: PVH focuses on delivering the ultimate brand experience to its customers through various innovative and interactive events for reaching out to existing and new customers especially the youngsters. Culture of imagination and being nimble has enabled the company offer newness through partnerships, for instance, the Kith X Tommy Hilfiger collection. The company also launched engaging brand activations like Calvin Klein X Amazon Fashion NYC Market, which was a mix of physical and digital brand experiences for consumers. Digital is always an important part of the company’s consumer engagement efforts. Consumer centric activations like global collaboration with digital commerce retailers, social media engagement and runway show livestreams help in driving PVH’s cultural relevancy and strengthening consumer relationship.

3. Efficient management of balance sheet and strong cash flows: PVH has been able to manage its balance sheet efficiently and use it to deliver stockholder value. In 2018, the company was able to repurchase $300 million of stock, which exceeded the plan of $200-250 million. The company was also able to pay off $150 million of debt, improving the net leverage ratio to 1.9x. PVH plans to continue using balance sheet to drive returns. The plan is to reinvest in the different brands and get more direct control over some Tommy Hilfiger and Calvin Klein licensed businesses, and also continue stock repurchase and debt payments. PVH has a strong credit profile as of 2020, and its steady free cash flows will enable it to deliver upon its strategic objectives,

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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Major Competitors :

Major Brands :

  • Olga
  • Warner's
  • Arrow
  • Speedo
  • IZOD
  • Van Heusen
  • Tommy Hilfiger
  • Calvin Klein
  • True & Co
  • Geoffrey Beene
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in PVH Analysis Report

1. PVH Annual report 2018 - https://www.pvh.com/~/media/PVH/Files/Investors/Reports/2018-PVH-Annual-Report.ashx

2. 4 Top Apparel Industry Trends to Watch in 2020 - https://blog.marketresearch.com/4-top-apparel-industry-trends-to-watch-in-2020

3. Heritage Brands - https://www.pvh.com/brands/heritage-brands

4. PVH Corp Closes Stores to Contain the Coronavirus Outbreak - https://in.finance.yahoo.com/news/pvh-corp-closes-stores-contain-120412139.html

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PVH (Phillips-Van Heusen Corporation) SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). PVH (Phillips-Van Heusen Corporation) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pvh-phillips-van-heusen-corporation/ [Accessed 30 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

PVH SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

Copyright of PVH SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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PVH (Phillips-Van Heusen Corporation) SWOT & PESTLE Analysis
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