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Qatar Airways SWOT & PESTLE Analysis

ID : 52243053| Sep 2020| 15 pages


Business Sector :Aviation

Operating Geography :Middle East, Global

About Qatar Airways :

Qatar Airways established in 1993 is the state owned carrier of Qatar and a leading aviation player globally. Based out of Doha, Qatar; the airline serves over 150 destinations globally as of 2017 with a modern fleet of close to 200 aircrafts. The airline and its subsidiaries have more than 43,000 employees globally as of 2017.

Qatar Airways serves 350 other destinations by being a member of Oneworld global airline alliance. During the 2016-2017 period, Qatar Airways became the third largest member of the alliance with International Airlines Group (IAG) subsidiary and British Airways, sharing revenue on the London Heathrow-Doha route. Qatar Airways strengthed its shareholder position by attaining an appreciation in the share price from 15.24% to 20.01% in IAG, the world’s largest airlines group. Qatar Airways strives to transport more than 32 billion passengers yearly, and its determination for providing superior customer service and excellent flying experience has helped Qatar Airways sustain its position as one of the fastest growing airlines in the world. Qatar Airways is a proud holder of 4 prestigious awards, viz ‘world’s best business class’, the best airline in the Middle East’, ‘best business class seat’ and ‘best first class airline lounge’ at the 2018 Skytrax World Airline Awards. Qatar Airways became a fully government owned entity in 2014, with the country's sovereign fund, Qatar Investment Authority (QIA) buying the shares from its former prime minister and other shareholders.

Qatar Airways mission statement reads “Qatar Airways is the national carrier of the State of Qatar. Our global network now sees us flying to over 100 destinations worldwide and operating some of the youngest fleets in the sky. We are home to over 150 nationalities. Our mission is to deliver Excellence in Everything We Do.” Qatar Airyways vision statement reads “Qatar Airways aims to provide airline of your choice, offering the flights you want to the destinations you need.” Qatar Airways USP or unique selling proposition lies in “the unparalleled service they offer both on the ground and in the air for their passengers.”

Qatar Airways Revenue :

QAR 39.4 billion – FY ending 31st Mar 2017 (Y-O-Y growth of +21.7%)
QAR 35.7 billion - FY ending 31st Mar 2016

Ownership / Major shareholders :

Qatar Airways had been jointly held in a public-private partnership, with about 50% owned by private investors. However, Qatar's sovereign wealth fund in July 2013 has bought the 50% stakes in its national airline owned by former Prime Minister and other shareholders initially. Thus, Qatar Airways is now a fully Qatari government-owned entity.

Competitive Analysis of Qatar Airways


The SWOT / TOWS analysis of Qatar Airways is a structure to evaluate the internal and external factors that influence the company’s micro and macro environment. The SWOT analysis is a convenient technique to interpret the strength, weakness, opportunity, and threats and their repercussions on the current business model of Qatar Airways group. Qatar Airways is the youngest airline having served all six continents. Owned totally by the government of Qatar, it is the official premium flagship carrier of the Qatar government. This gives Qatar Airways a competitive advantage over its peers from the aviation industry. Robust support from the Qatar government, operating in an oil-rich country, precise targeted travelers who can afford the luxurious flights, superior patron service both on and off board, flying to over 150 destinations and all-time award winner for its premium services are some of the key strengths of Qatar Airways which makes it the world’s leading airlines and a global leader of a kind. Qatar Airways faces high competition from low-cost carriers, as these flights target the passengers traveling with low budgets. Known for opulent flying, Qatar Airways primarily caters to passengers travelling internationally traveling passengers, who can afford business class. This is viewed as one prime weakness of the carrier as it lacks domestic travelers. Due to lesser destinations on national routes, the market share growth becomes limited for Qatar Airways.

Qatar Airways has strong strategic alliances with some great airways and it is a member of Oneworld global airline alliance. This clearly shows that Qatar Airways has a huge opportunity for further expansion of its base internationally with more such alliances and acquisitions. With its recently added fleets in the portfolio, there is a curiosity amongst travelers to opt for Qatar Airways due to its distinguished premium services, hence another big opportunity prevails in increasing the number of flights and routes to various other destinations. Competition from Emirates and Etihad airlines, wavering government regulation and policies, fluctuating fuel prices, political disputes, surrounded by combat zones like Syria and Palestine and passengers fearing terrorist acts are some of the major threats to Qatar Airways.

The SWOT/TOWS analysis for Qatar Airways is presented below in a SWOT matrix followed by its detailed analysis:

1. World class airline with premium service offering
2. Global network coverage with huge modern fleet
3. Strong profitability and growth
4. Backing and consistent support from the State of Qatar
1. Majorly reliant on international customers with low local population
2. Limited transparency in financial and operational disclosures
1. 2022 FIFA world cup in Qatar to fuel aviation growth
2. Development of Doha as a financial center and a major international hub
3. Implementation of latest technology solutions to enhance service offerings
1. Qatar’s political dispute with GCC members to affect Qatar Airways
2. Strong competition from other international carriers such as Emirates, Etihad and Lufthansa.
3. Terrorism and political uncertainty may impact travel demand
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Detailed SWOT Analysis of Qatar Airways


1. World class airline with premium service offering: Qatar Airways has built a solid reputation over the years of being a world class airline with premium service offerings. The airline has been the front-runner in introducing premium service offerings such as lie-flat beds in Business Class to being the first to launch the A350 – the most technologically advanced commercial passenger aircraft. It continuously strives to deliver a superior and differentiated passenger experience which is one of its key strengths and also helps to drive and build customer loyalty. Qatar Airways in 2016 introduced a revolutionary concept in the business class segment, a patented and unique Qsuite, which allows a group of two or four people to create their personal space within the Business class cabin.

2. Global network coverage with huge modern fleet: Qatar Airways serves more than 150 destinations across the globe as of FY16. During 2016-17 the airline added new destinations across Australia, continental Europe and the Americas. The airline also launched the longest commercial flight in the world (measured by flight time) between Auckland and Doha in February 2017. Qatar Airways also increased its stake in International Airlines Group (IAG) in 2016 to 20.01%. The airlines boasts of 196-strong fleet of modern aircrafts which includes a number of the new generation and technologically advanced 16 Airbus A350-900 as well as 30 Boeing 787 Dreamliners.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Qatar Duty Free
  • Al Maha Services
  • Qatar Airways Cargo
  • Qatar Aviation Services
  • Qatar Executive
  • The Qatar Distribution Company
  • Qatar Aircraft Catering Company
  • Oryx One
  • Oryx Galleria

Key Business Segments / Diversification :

Qatar Airways
Aviation Media and Advertising Aircraft Catering Company Duty Free Retail
Distribution Services Qatar Airways Holidays

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Italy’s MeridianaAviation2017Acquisition It acquired 49% stake in Italy’s Meridiana. This has increased its presence in Italy.It acquired 49% stake in Italy’s Meridiana. This has increased its presence in Italy.
Cathay Pacific Airways LimitedAviation2017AcquisitionIt acquired 9.61% approx stake in it for $662 million. As Cathay Pacific Airways is also a fellow member of Oneworld alliance and is one of the strongest Airlines of the world, this alliance has given Qatar Airways huge growth potential.
International Airlines Group (IAG)Aviation2016AcquisitionIt increased its stake in IAG, the holding company of British Airways, Iberia, Aer Lingus and Vueling,by about 4.34% to 20 percent. This deal was prompted due to the decision of Britain to part ways with the European Union. Qatar Airways had always intended to increase its stake and this provided an opportunity.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

• A study of the major internal and external factors influencing Qatar Airways with the help of strategic tools like SWOT and PESTLE.
• Examinations of the internal strategic factors like Strengths, Weaknesses, and external strategic factors like Opportunities, and Threats of Qatar Airways.
• Overall company analysis to gain acquaintance about company information, company profile, business model, business plans and marketing strategy.
•Summary of Qatar Airways company profile, owners & stakeholders and revenue jumps.
• Interpretation of Qatar Airways’ USP or unique selling proposition, mission statement and vision statement that makes it a trendsetter in the aviation industry.
• Intelligence on Qatar Airways' major mergers and acquisitions, strategic partnerships and alliances, capital raising, and equity transactions and the synergy behind those acquisitions. Gives a clear picture on deal valuations and how specifically they contributed to growth or revenue for the airlines.
• PESTLE/ PESTEL/ STEEPL Analysis- covering in-depth analysis of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their impact on the operation of Qatar Airways.
• Track strategic initiatives that are taken by Qatar Airways, to stay ahead of its peers and competitors and attain competitive advantage.
• Summarization of Qatar Airways’ business model, along with the further diagnosis of key business segments and business case study.
• A glance into the Qatar Airways’ key performance indicators, success factors, value proposition and core competencies.
• Highlights of the key competitors of Qatar Airways, brands and business diversification.
References used in Qatar Airways Analysis Report

1. Annual Report 2017 - Qatar Airways:

2. Qatar Airways to report very large loss for current fiscal year- CEO: to-report-very-large-loss-for-current-fiscal-year-ceo-idUSKCN1GJ1VJ

3. Qatar Airways soars to top spot for world’s best business class:

4. Qatar agrees to financial disclosures in spat with U.S. carriers:

5. Qatar Airways ‘remains committed’ to expanding its global network -Al-Baker:

6. Qatar Airways Factsheet 2018:

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Qatar Airways SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2021). Qatar Airways SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 06 Mar, 2021].

In-text: (SWOT &, 2021)

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Qatar Airways SWOT and PESTLE analysis has been conducted and reviewed by Senior Analysts from Barakaat Consulting.

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Qatar Airways SWOT & PESTLE Analysis
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