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Qatar Airways SWOT & PESTLE Analysis

ID : 52243053| Dec 2017


Business Sector :Aviation

Operating Geography :Middle East, Global

About Qatar Airways :

Qatar Airways established in 1993 is the state owned carrier of Qatar and a leading aviation player globally. Based out of Doha, Qatar; the airline serves over 150 destinations globally as of 2017 with a modern fleet of close to 200 aircraft's. The airline and its subsidiaries have more than 43,000 employees globally as of March 2017.

Qatar Airways Revenue :

QAR39.4 billion – FY ending Mar 31st 2017

Competitive Analysis of Qatar Airways

The SWOT analysis for Qatar Airways is presented below:
1. World class airline with premium service offering
2. Global network coverage with huge modern fleet
3. Strong profitability and growth
4. Backing and consistent support from the State of Qatar
1. Majorly reliant on international customers with low local population
2. Limited transparency in financial and operational disclosures
1. 2022 FIFA world cup in Qatar to fuel aviation growth
2. Development of Doha as a financial center and a major international hub
3. Implementation of latest technology solutions to enhance service offerings
1. Qatar’s political dispute with GCC members to affect Qatar Airways
2. Strong competition from other international carriers such as Emirates, Etihad and Lufthansa.
3. Terrorism and political uncertainty may impact travel demand
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Detailed SWOT Analysis of Qatar Airways


1. World class airline with premium service offering: Qatar Airways has built a solid reputation over the years of being a world class airline with premium service offerings. The airline has been the front-runner in introducing premium service offerings such as lie-flat beds in Business Class to being the first to launch the A350 – the most technologically advanced commercial passenger aircraft. It continuously strives to deliver a superior and differentiated passenger experience which is one of its key strengths and also helps to drive and build customer loyalty. Qatar Airways in 2016 introduced a revolutionary concept in the business class segment, a patented and unique Qsuite, which allows a group of two or four people to create their personal space within the Business class cabin.

2. Global network coverage with huge modern fleet: Qatar Airways serves more than 150 destinations across the globe as of FY16. During 2016-17 the airline added new destinations across Australia, continental Europe and the Americas. The airline also launched the longest commercial flight in the world (measured by flight time) between Auckland and Doha in February 2017. Qatar Airways also increased its stake in International Airlines Group (IAG) in 2016 to 20.01%. The airlines boasts of 196-strong fleet of modern aircrafts which includes a number of the new generation and technologically advanced 16 Airbus A350-900 as well as 30 Boeing 787 Dreamliners.

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Qatar Airways PESTLE analysis has been conducted by senior analysts from Barakaat Consulting.    
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