COMPANY PROFILE -Rakuten Inc.
Business Sector :Retail, Information Technology, Online Shopping, E-Commerce
Operating Geography :Asia, Global, Japan
About Rakuten Inc. :
World leader in online services, Rakuten (JPX: RAK) launched the first professional and individual marketplace in Japan in 1997. Rakuten provides an ecosystem of 70 digital services in industries like e-commerce, telecoms, Fintech, and AI. Rakuten France, a major force in French online retail and a leader in the circular economy, is a specialised platform that offers new, used, and refurbished products offered by businesses and people. Rakuten increases the spending power of more than 12 million members thanks to a distinctive cash-back model for online purchases. It is driven by an upbeat vision of retail and offers the most lucrative loyalty programme in French e-commerce, Club R. Rakuten France assists more than 10,000 professional sellers and partners in going digital through its extensive array of online services. One of these services is the Rakuten Fulfillment Network, which was introduced in 2022 and allows partners access to a global network of professionals who can respond to their logistical needs in the easiest, most effective, and cost-effective manner possible. As of early 2023, Rakuten employed more than 28,000 people.
Rakuten’s mission statement reads, “Empowering people to realize their hopes and dreams, embracing new thinking, Rakuten changes the world through innovation.”
Rakuten Inc. Revenue :
$14.36 Billion – as of 31st December, 2021
$13.682Billion - as of 31st December, 2020
Competitive Analysis of Rakuten Inc.
The SWOT analyses of Rakuten Inc. is presented below:
| Strengths | Weaknesses |
1. Use of big data and artificial intelligence
2. Strong global outlook and culture
3. Certified as the best firm for data scientists
4. Well known for experimenting and building on blockchain technology
| 1. Volatility in products and services
2. Massive network disruption that occurred in September, 2022
3. Downgrade in ratings due to negative financial aspects
|
| Opportunities | Threats |
1. Highly innovative industry
2. Opportunities to invest in thriving start-ups
3. Launches New Integrated Payment and Cashback Solution
4. Rakuten will double e-commerce turnover by 2030: CEO Mikitani
5. Expansion in Indian with private 5G space
| 1. Non-diversification in the industry
2. Low Expectations of a Turnaround
3. Bills are piling up for Rakuten's mobile misadventure
|
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Detailed SWOT Analysis of Rakuten Inc.
Strength
1. Use of Big Data & AI: Big data and the technological ability to analyze it effectively is one of Rakuten’s many strengths. Massive volumes of data are generated every minute. The group draws on this wealth of data to improve the online experience of all of its stakeholders. The organization is pioneering efforts in order to develop artificial intelligence (AI) solutions, which are sure to be used much more commonly in the future, to analyze and leverage big data accurately, efficiently and safely. The group is strengthening its development teams by hiring data scientists that specialize in big data, as well as assigning dedicated resources to AI. Since its inception, Rakuten’s many innovations have been guided by the passion for empowering people and society. The intelligent use of big data and AI represents personalization, which is the next level of empowerment. The group is creating tailored services that adapt to the varying needs and lifestyles of the customers.
2. Strong global outlook and culture: Rakuten has an open and fast changing corporate culture that sets and encourages the exchange of varied ideas. The company’s task force is made up of employees from more than 70 countries and regions. Other initiatives, such as the long-standing tradition of holding weekly meetings in order to share business strategies with all employees, and an open-plan office layout to encourage transparency and communication and a standard Group-wide video conferencing system, also help Rakuten’s diverse employees to share information and collaborate freely. By constantly improving and reviewing the internal organization and other operations, its systems are organised in order to encourage productivity open the prospects of new businesses. Rakuten prioritizes operational excellence and the strength of the employees of the organization to innovate. With its corporate culture that sets the trend to create new businesses and strengthens employees to take action, the Rakuten spirit of entrepreneurship increases their competitive strength which accelerates and motivates the company to develop a global outlook throughout all its employees.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE/PESTEL analysis of Rakuten Inc. is presented below:
| Political | Economical |
1. Effect of Japan’s Industrial policy
2. Impact of Russia-Ukraine war
| 1. Economy’s impact on FinTech business |
| Social | Technological |
1. English as the company language
2. Purchasing power remains one of the main concerns for French citizens
3. Inflation will impact, but not reduce, Canadians' holiday spending
| 1. Changes in the E-commerce business
2. Launches its own NFT marketplace in Japan
3. Strategic agreement to accelerate open RAN and telco cloud market
|
| Legal | Environmental |
1. Different bureaucracies of countries
2. IBM’s Patent Row with Rakuten
| 1. Sale of Non-environment friendly products
2. To supply Rakuten Mobile’s base stations with electricity from renewable sources
|
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Detailed Pestle Analysis of Rakuten Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Sale of non-environment friendly products: The E-commerce business may be the source of the buying and selling of some non-environment friendly and even some illegal products which a company such as Rakuten should refrain itself from. In March 2014, Rakuten was named by EIA (Environment Investigation Agency) as the largest online retailer of whale meat and Elephant ivory. After this information, Rakuten took corrective steps and stopped the sale of Whale products within one month and the sale of ivory within three months. Since then, Rakuten has been cautious over such issues so that they do not repeat themselves. Ever since then Rakuten has focused on ‘sustainability,' i.e., to give back to the environment as much as the organization takes away. Although the company is primarily into services and does not affect the environment much, it would be better if the company plays all safe bets and does not entangle itself in the bureaucracies of environmental agencies.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
On purchase the Rakuten Inc. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Rakuten Inc. SWOT & PESTLE Analysis Report
1. Annual Report - https://global.rakuten.com/corp/investors/documents/annual.html
2. Press Releases - https://global.rakuten.com/corp/news/press/
3. Website - https://www.rakuten.com/
4. Japan E-Commerce Giant Rakuten Cut Further Into Junk by S&P - https://www.bloomberg.com/news/articles/2022-12-21/japan-e-commerce-giant-rakuten-cut-further-into-junk-by-s-p?leadSource=uverify%20wall
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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