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Rakuten Inc. SWOT and PESTLE Analysis

ID : 52321953| Feb 2023| 19 pages

COMPANY PROFILE -Rakuten Inc.

Business Sector :Retail, Information Technology, Online Shopping, E-Commerce

Operating Geography :Asia, Global, Japan

About Rakuten Inc. :

World leader in online services, Rakuten (JPX: RAK) launched the first professional and individual marketplace in Japan in 1997. Rakuten provides an ecosystem of 70 digital services in industries like e-commerce, telecoms, Fintech, and AI. Rakuten France, a major force in French online retail and a leader in the circular economy, is a specialised platform that offers new, used, and refurbished products offered by businesses and people. Rakuten increases the spending power of more than 12 million members thanks to a distinctive cash-back model for online purchases. It is driven by an upbeat vision of retail and offers the most lucrative loyalty programme in French e-commerce, Club R. Rakuten France assists more than 10,000 professional sellers and partners in going digital through its extensive array of online services. One of these services is the Rakuten Fulfillment Network, which was introduced in 2022 and allows partners access to a global network of professionals who can respond to their logistical needs in the easiest, most effective, and cost-effective manner possible. As of early 2023, Rakuten employed more than 28,000 people.

Rakuten’s mission statement reads, “Empowering people to realize their hopes and dreams, embracing new thinking, Rakuten changes the world through innovation.”

Rakuten Inc. Revenue :


$14.36 Billion – as of 31st December, 2021
$13.682Billion - as of 31st December, 2020

Competitive Analysis of Rakuten Inc.

SWOT
PESTLE
The SWOT analyses of Rakuten Inc. is presented below:
Strengths
Weaknesses
1. Use of big data and artificial intelligence
2. Strong global outlook and culture
3. Certified as the best firm for data scientists
4. Well known for experimenting and building on blockchain technology
1. Volatility in products and services
2. Massive network disruption that occurred in September, 2022
3. Downgrade in ratings due to negative financial aspects
Opportunities
Threats
1. Highly innovative industry
2. Opportunities to invest in thriving start-ups
3. Launches New Integrated Payment and Cashback Solution
4. Rakuten will double e-commerce turnover by 2030: CEO Mikitani
5. Expansion in Indian with private 5G space
1. Non-diversification in the industry
2. Low Expectations of a Turnaround
3. Bills are piling up for Rakuten's mobile misadventure
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Rakuten Inc.

Strength

1. Use of Big Data & AI: Big data and the technological ability to analyze it effectively is one of Rakuten’s many strengths. Massive volumes of data are generated every minute. The group draws on this wealth of data to improve the online experience of all of its stakeholders. The organization is pioneering efforts in order to develop artificial intelligence (AI) solutions, which are sure to be used much more commonly in the future, to analyze and leverage big data accurately, efficiently and safely. The group is strengthening its development teams by hiring data scientists that specialize in big data, as well as assigning dedicated resources to AI. Since its inception, Rakuten’s many innovations have been guided by the passion for empowering people and society. The intelligent use of big data and AI represents personalization, which is the next level of empowerment. The group is creating tailored services that adapt to the varying needs and lifestyles of the customers.

2. Strong global outlook and culture: Rakuten has an open and fast changing corporate culture that sets and encourages the exchange of varied ideas. The company’s task force is made up of employees from more than 70 countries and regions. Other initiatives, such as the long-standing tradition of holding weekly meetings in order to share business strategies with all employees, and an open-plan office layout to encourage transparency and communication and a standard Group-wide video conferencing system, also help Rakuten’s diverse employees to share information and collaborate freely. By constantly improving and reviewing the internal organization and other operations, its systems are organised in order to encourage productivity open the prospects of new businesses. Rakuten prioritizes operational excellence and the strength of the employees of the organization to innovate. With its corporate culture that sets the trend to create new businesses and strengthens employees to take action, the Rakuten spirit of entrepreneurship increases their competitive strength which accelerates and motivates the company to develop a global outlook throughout all its employees.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Rakuten Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://global.rakuten.com/corp/investors/documents/annual.html
2. Press Releases - https://global.rakuten.com/corp/news/press/
3. Website - https://www.rakuten.com/
4. Japan E-Commerce Giant Rakuten Cut Further Into Junk by S&P - https://www.bloomberg.com/news/articles/2022-12-21/japan-e-commerce-giant-rakuten-cut-further-into-junk-by-s-p?leadSource=uverify%20wall
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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