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Raymond James Financial SWOT & PESTLE Analysis

ID : 52329953| Feb 2018

COMPANY PROFILE -Raymond James Financial

Business Sector :Banking and Financial Services

Operating Geography :United States, Global

About Raymond James Financial :

Raymond James Financial was founded in 1962 by a broker from St. Petersburg, named Robert James. It is a Florida based diversified holding company which provides financial solutions to individuals, corporations and municipalities dealing mainly in personal investing, capital markets and banking. It has three broker/dealer subsidiaries, Raymond James & Associates (RJ&A), Raymond James Financial Services (RJFS) and Raymond James Limited (RJL).The company has been ranked as one of the best in the country in customer service, as a great place to work and as a national leader in support of the arts.

Raymond James Financial Revenue :

5.4 billion USD

Competitive Analysis of Raymond James Financial

The SWOT analysis of Raymond James Financial is presented below:
1. Recent mergers and acquisitions
2. Diverse business services offered
3. Fortune 500 company-Rank 482
1. Limited global presence
2. Insufficient marketing of products
1. Scope for new mergers
2. Investment opportunities
1. Government regulations pose changing market scenario
2. Strong competitors pose constant threat
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Detailed SWOT Analysis of Raymond James Financial



1. Recent mergers and acquisitions: The Recent acquisition of Deutsche Bank AG’s U.S. Private Client Services unit and MacDougall, MacDougall & MacTier Inc. added 265 advisors with approximately $50 billion in client assets and significantly enhanced their strategic positioning in both US and Canada.Also, it united with Morgan Keegan to become one of the largest wealth management and investment banking firms in the country not headquartered on Wall Street.The combined entity comprises approximately 6,500 financial advisors in 2,600 locations throughout the United States, Canada and overseas, along with total client assets of approximately $372 billion.

2. Diverse business services offered: Raymond James Financial has built its expertise at entering new markets and being success in those ventures. The company offers diverse business services like Financial services, asset management, securities and insurance brokerage, investment banking, banking and cash management, trust services. This has helped the company to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Also over the years, RJF has invested in creating a strong brand portfolio for itself, which is key to expand into new product categories in future.

3. Fortune 500 company-Rank 482:In addition to extending its naming rights deal with the Tampa Bay Buccaneers’ stadium, Raymond James has added its brand to the Fortune 500 roster. Achieving a record net revenue of $5.40 billion and net income of $529 million in 2016, Raymond James Financial is expanding its locations in the Northeast and Midwest.Also, the earning per share(diluted) of $3.65 in 2016 increased by 6% from $3.43 in 2015.


1. Limited global presence: Raymond James Financial is mostly limited to Europe and North America with less global presence. Also, given the scale of expansion and different geographies the company is planning to expand into, Raymond James Financial needs to invest more in technology to integrate the processes across the board which will put stress on its assets.

2. Insufficient marketing of products: Marketing of its financial products is not done enough as USP of a successful product is not clearly defined or communicated. So, competitors can easily replicate and attack that customer segment. The company has not been able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Raymond James Financial has to build internal feedback mechanism directly from sales team on the ground to counter these challenges.


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This section is available only in the 'Complete Report' on purchase.



2. Annual Report 2016:

3. Fortune 500 ranking:

4. Acquisition of Morgan Keegan:


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Raymond James Financial SWOT and PESTLE analysis has been conducted by Subhadeep Chakraborty and reviewed by senior analysts from Barakaat Consulting.

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