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Rentokil Initial SWOT & PESTLE Analysis

ID : 521073653| Dec 2021| 18 pages

COMPANY PROFILE -Rentokil Initial

Business Sector :Pest Control

Operating Geography :United Kingdom, Europe, Global

About Rentokil Initial :

Rentokil Initial is a business services company based in the United Kingdom. It is primarily focused on route-based services, such as pest control and hygiene, as well as a variety of smaller specialised services such as plants, medical services, property care, and specialist hygiene. The company is a constituent of the FTSE 100 Index and is traded on the London Stock Exchange. Harold Maxwell-Lefroy, Professor of Entomology at Imperial College, London, established the business in 1925. Rentokil, Initial, Steritech, and Ambius are the four global names under which the company's division operates. The company serves over a million consumers, ranging from multinational pharmaceutical, industrial, and food manufacturing corporations to small businesses, restaurants, and private residences. The business employs 43,000 individuals in 83 countries, providing multi-national knowledge and expertise while maintaining the agility and characteristics of a local company. Rentokil Initial plc announced in May 2021 that it has joined The Queen's Green Canopy as a founding platinum supporter.
Rentokil Initial's USP is that it is the world's leading provider of commercial pest control services. The mission statement of the company reads, "Rentokil Initial provides services that protect people and enhance lives. We protect people from the dangers of pest-borne disease and the risks of poor hygiene. We enhance lives with services that protect the health and wellbeing of people, and the reputation of our customers' brands".

Rentokil Initial Revenue :


£ 2,823.5 million - FY ending 31st December 2020 (y-o-y growth 4%)
£ 2,714.4 million - FY ending 31st December 2019

Competitive Analysis of Rentokil Initial

SWOT
PESTLE
The SWOT analysis for Rentokil Initial is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Globally unmatched digital pest control platform
2. Global leader in pest control
3. Consistent performance through compound growth model
4. Leading commercial hygiene services provider
1. High accumulated bad debt due to exposure to loss making sectors
OpportunitiesThreats
1. Increased fear of pathogens increases disinfectants demand
2. Growing demand in air hygiene
3. High expected growth in hand sanitizer markets
4. Washroom cleanliness market to see growth
1. Strong competition from regional full-service companies
2. Diminishing customers in workwear business
3. Losses due to non-compliance with competition authority
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Rentokil Initial

Strength

1. Globally unmatched digital pest control platform: Rentokil’s digital solutions in pest control saw a boost during the Covid-19 crisis. The digitally monitored pest control platforms are providing timely reports to the customers who are facing the risk of fines from authorities for lacking pest management. PestConnect is the system that provides the customers with complete remote pest detection. The system requires very less interaction with the service providers. The services are present in around 26 countries. The frontline employees easily manage the operations of the service through the app. This service is supported with myRentokil, a customer service portal. Apart from these services Rentokil uses historical data present in the central information hub ‘CommandCentre’ to understand the patterns of pest emergence. These capabilities have made Rentokil Initial a leader in digital solutions in pest control.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increased fear of pathogens increases disinfectants demand: WHO has released findings, according to which the SARS-CoV-2 virus remains on the surfaces from hours to days. So, Covid-19 has heightened the hygiene requirement at places such as homes, workplaces, airports, and restaurants. EPA has released a list of disinfectants that could be used against Covid-19. Apart from this, the healthcare facilities are trying to maintain the hygiene and cleanliness to prevent the spread of pathogens. Since there is an increase in the geriatric population, the number of surgeries for chronic diseases are increasing. Without the use of right disinfectants, the instances of hospital acquired infections will increase. This means that there will be high demand for disinfectants in the near future. Rentokil has already experienced huge success in its newly formed disinfectant services. The trend is expected to continue.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Orkin
  • Terminix
  • Anticimex
  • Ecolab
  • Massey Services
  • Rollins

Major Brands :

  • Rentokil
  • Initial
  • Ambius
  • Steriltech
  • Workwear
  • Ambius
  • Property Care
  • Dental Waste
  • Medentex
SWOT & PESTLE (combined)
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Rentokil Initial SWOT & PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies

References used in Rentokil Initial SWOT & PESTLE Analysis Report

1. 2020 Annual Report - https://www.rentokil-initial.com/about-us/business-model.aspx
2. SURFACE DISINFECTANT MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026) - https://www.mordorintelligence.com/industry-reports/surface-disinfectant-market
3. Clear and considered legal news and insights - https://www.ashurst.com/en/news-and-insights/legal-updates/rentokil-fail-to-come-clean---penalty-for-inadequate-responses-to-information-requests/
4. Data Protection 2021 Roundup - https://www.bloomberg.com/graphics/2020-commercial-real-estate/
5. Protecting People. Enhancing Lives. - https://www.rentokil-initial.com/~/media/Files/R/Rentokil/documents/annual-reports/rentokil-initial-annual-report-2020.pdf#page=41
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Rentokil Initial SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

Copyright of Rentokil Initial SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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