Rentokil Initial SWOT and PESTLE Analysis

Strength

1. Global leader in pest control: Rentokil operates market-leading businesses in pest control and hygiene across five regions using a reliable and effective operational model. In terms of digital and innovation, it led its industries. It has more than 1800 local service teams working in over 90 of the world's top 100 cities across North America, South America, Europe, the UK, Sub-Saharan Africa, Asia, MENAT, and the Pacific, covering 90% of the global GDP. 90% of the company's revenue, which it generates across 88 countries, comes from sources other than the UK. Compounding revenue, profit, and cash growth through organic growth and M&A are the main focuses of its business model for profitable growth. The key differentiators for Rentokil are its strong brand, global presence, cutting-edge products, and an operational structure that enables it to channel its collective expertise through its front-line service associates. The majority of its revenue comes from non-food sectors, where it continues to see increasing market penetration and growth opportunities. It serves all commercial sectors, but customers in the food processing, food service, and food retail sectors are the most notable given their statutory requirements for pest control services. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

1. Growing demand in air hygiene: As a result of the COVID-19 crisis, hygiene is no longer just viewed as a basic necessity but as an integral part of daily life. The Group is particularly interested in air care. By 2025, the global air care market is predicted to generate more than $90 billion in revenue and show a CAGR of 42%. There is no safe level of airborne pollutants, and 68% of all diseases are related to air pollution, according to the World Health Organization. As a result, more is being done to stop transmission by installing air purifiers that have undergone extensive testing or improving ventilation. The current Rentokil air care product line includes items for air sterilisation, air purification, and air scenting. Over 13,800 air purification units have been installed at customer locations in 40 different countries so far, bringing in about £9 million in revenue. In 2021, Rentokil actively promoted VIRUSKILLERTM in all of the regions, and they are now noticing rising customer interest and especially encouraging development in Italy, Spain, Hong Kong, Singapore, and the UK. Today, a variety of customers, including car showrooms, hotels, offices, venues, and UK embassies, purchase VIRUSKILLERTM. Thus, Rentokil is well positioned to cater to the rising demand and generate high revenues. The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

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Political

1. WHO’s food safety promotion will increase demand: Food safety has become a priority for WHO. The member countries of WHO need to apply a ‘One Health’ approach to promote food safety. The member states are mandated to put in place national food safety systems to prevent any foodborne diseases. Any data relevant to such outbreaks should be reported to International Network of Food Safety authorities. The national food safety system should apply new technologies to bolster the reporting of data. Rentokil Initial has been reviewing the food safety segment as an emerging sector. Its expertise in safety services gives it the ability to provide reliable solutions in food safety. The customers in this segment will be primarily the national governments. The changing environment in food safety can offset the loss of business in core hygiene segment. The remaining section under "Political" is available only in the 'Complete Report' on purchase.

Economic

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Social

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Technological

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Legal

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Environmental

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