Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free. Our insightful and holistic reports have helped corporates, academia and researchers take their research forward. You also agree to receive email updates from us on our new reports and solutions.

Retail Industry Germany – SWOT & PESTLE Analysis

ID : 521071953| Nov 2021| 18 pages

COMPANY PROFILE -Retail Industry in Germany

Business Sector :Retail

Operating Geography :Germany, Europe

About Retail Industry in Germany :

Germany has the highest GDP in Europe. It is also the largest when considering the population size and the purchasing power of the population (EUR 1,893 billion). The most prominent retailers of Germany are Edeka, Lidl, Kaufland, Rewe, Aldi and Media Markt – Saturn. Amazon and Otto are the largest e-retailers in the country. The consumers with age 50+, are the actual target for the retailers, as the segment has the largest consumer group with highest number of affluent consumers. Recent transformation into e-commerce and modern retail practices is helping the retail industry to increase the volumes as well a value of sales.

The retail industry revenue was recorded at EUR 644.08 billion in 2019 which was 2.67% increase over 2018 value. The revenue was 19.82% of Germany’s GDP, making retail the third largest industry in the country. The daily active customers of the retail market are around 50 million. The industry employs around 3 million in 300,000 different retail companies in the country. The e-commerce B2C sales is growing rapidly. It recorded a revenue of EUR 72.8 billion in 2020, an increase of 22.97% over the previous year.

The food and beverages industry performs best among all the segments in retail sector. Around 82 million consumers are active users of the food products at retail stores. The production of retail food items amounts to around EUR 180 billion annually. The industry is growing at a rapid pace due to innovation. The German retail food industry offers around 170 thousand different items. It is adapting to the culinary changes of the culture. As a result, 33% of the retail food products that are produced are being exported. The pandemic changed the consumption habit of the population. The demand for organic food products has increased substantially. For instance, Alnatura, an organic chain, achieved a revenue mark of EUR 1 billion for the first time in 2019-20 cycle. The online food retail has seen a growth due to changing consumer behaviour during the pandemic. Among all the online segments, food retailing saw the fastest growth of around 50% in 2019-20 over the previous cycle. In the retail sector, DIY and Home Improvement market is the second largest segment. It accounts for 10% of the total consumer goods. The market had grown eight times in the period of 2014-18 and continues to grow even today. The textiles, shoes, and garments market are a close follower of DIY and Home Improvement market. German companies are leaders in production of garments as they generate EUR 35 billion in revenue. The textile production is distributed as 60% textile and 40% clothing.

The furniture market has also remained a crucial retail segment as it accounts for 7% of the total sale. There is a growing trend of ‘research online and purchase offline’. The internet has made the customers highly conscious of their choices. Technology adoption and flexible services will be the future of retail in Germany.

Retail Industry in Germany Revenue :


EUR 644.08 billion in 2019

Competitive Analysis of Retail Industry in Germany

SWOT
PESTLE
The SWOT analysis for Retail Industry in Germany is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Food retail in Germany is the largest in Europe
2. High CAGR for online trade
3. Continuous development of innovative sales services
4. Largest affluent consumer class
1. Unable to compete with foreign e-commerce giants
2. Poor working conditions at warehouses
OpportunitiesThreats
1. Personalized solutions in demand
2. Expansion into developing markets
3. Innovation in after-sales services
1. Cannibalization of stationary trade by online trade
2. Small stores in cities suffering with Covid waves
3. Consumer spending getting hindered due to curfews
4. D2C brands making retail redundant
SWOT & PESTLE (combined)
Complete Report
USD 27
*
  • Debit/Credit card
  • PayPal
Great quality, Affordable pricing.
Safe and secure payments
This is a custom report and will be delivered to your email inbox within 2 business days from purchase.

Detailed SWOT Analysis of Retail Industry in Germany

Strength

1. Food retail in Germany is the largest in Europe: Germany is Europe’s largest market for food retailing, food service sales, and exports of processed foods. The ‘food and beverage’ industry is the fourth largest industry in the country when considering its contribution to the GDP. It is a clear winner when compared to other categories such as garments, shoes, furniture, and DIY home improvement retail. There are around 6000 companies in the sector where majority are small and medium sized enterprises. The German food retail is known to be the third largest exporter of food items in the world. The technological advancements have helped the country to consistently export one third of its processed food. The German retail chains around the world are known for quality and value for money. This is one of the reasons why large retail chains have been adding private labels to their portfolio.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Personalized solutions in demand: More than a million Euros are being invested by retail giants, in technologies that can provide personalized retail products. A benchmark report called Germany Online by eTail Germany, states that from the 100 top executives it interviewed, all of them have responded to take up a minimum investment of Euro 250,000. The executives are trying to build a digital ecosystem for their stores. In this the customers use the online interface of the store by creating a personal profile. The retailers are trying to monitor the customer journey so that they understand the buying patterns of the customers. In return the customers get to enjoy better service such as an upgraded delivery, apart from the customised products. The leaders in fashion and furniture retail are seeing increased sales due to such customised solutions.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
Complete Report
USD 27
*
  • Debit/Credit card
  • PayPal
Great quality, Affordable pricing.
Safe and secure payments
This is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

You may also be interested in other analyses of Retail Industry in Germany:

Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Retail Industry in Germany
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.

Check Out Analysis of Other Relevant Companies

References used in Retail Industry in Germany SWOT & PESTLE Analysis Report

1. The Food & Beverage Industry in Germany - https://www.gtai.de/resource/blob/64004/e80f4dd7ccd691158b0ee2bc10f8cd6c/industry-overview-food-beverage-industry-en-data.pdf

2. MANAGEMENT REPORT Structural change in the German retail sector - https://ambiente.messefrankfurt.com/content/dam/messefrankfurt-redaktion/christmasworld/documents/managmentreport-structural-change-german-retail.pdf

3. Consumer Markets & Retail Landscape - https://www.gtai.de/gtai-en/invest/industries/consumer-industries/consumer-markets-retail

4. Aldi and Lidl at back of queue during UK pandemic - https://www.ft.com/content/812077d6-aef3-4f27-98ae-1c1a131077f2

5. German retailers are investing in personalization - https://ecommercenews.eu/german-retailers-investing-personalization/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

Retail Industry Germany – SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Retail Industry Germany – SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/retail-industry-germany/ [Accessed 08 Dec, 2021].

In-text: (SWOT & PESTLE.com, 2021)

Copyrights and Disclaimer

Retail Industry in Germany SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

Copyright of Retail Industry in Germany SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Retail Industry Germany – SWOT & PESTLE Analysis
Price : USD 27
Open chat
1
Hello
How can I Help You?