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Revolut SWOT and PESTLE Analysis

ID : 52928153| Feb 2023| 21 pages

COMPANY PROFILE -Revolut

Business Sector :Financial Technology Services

Operating Geography :United Kingdom, Europe, Global

About Revolut :

Revolut is a British financial technology company which provides banking services. It is headquartered in London, England. On July 1, 2015 Revolut was set up by Nikolay Storonsky and Vlad Yatsenko and it was originally based on level39, a financial technology incubator in London. It provides various services which involves GBP and EUR bank accounts, fee-free currency exchange, cryptocurrency exchange, debit cards, stock trading and peer-to-peer payments. The bank adds an extra 0.5% to 2% fees to protect against exchange rate fluctuations if the payments are made on weekends. The company leverages the talent of 1,596 employees. The bank also provides foreign exchange services to its consumers via multi-currency wallets which permits spending in different currencies and thus has exposure to currency exchange rate fluctuations. It continues to invest in its digital platforms and pays attention on building resilient and secure technologies in order to avert breaches of data security. Revolut announced that it had applied for a UK banking license in January 2021.The UK Tech Awards announced its 2020 winners, with fintech company Revolut taking the top spot for 'company of the year'.
Revolut's Unique Selling Point or USP centres on its minimal fees, versatile and transparent approach to banking functionality, and the company's use of cutting-edge technology. Revolut Ltd.’s mission statement reads, "Our mission now is to help our customers improve their financial health, empower them to have more control, and promote financial cohesion across the communities in which we operate".

Revolut Revenue :


£ 162.72 million– FY ending 31st December, 2019 (Growth 179.6%)
£ 58.2 million– FY ending 31st December, 2018 (Growth 353.6%)
£ 12.83 million– FY ending 31st December, 2017

Competitive Analysis of Revolut

SWOT
PESTLE
The SWOT analysis for Revolut is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Increasing partnerships with leading industries across domains.
2. United Kingdom’s most transactional neo-bank.
3. More flexible and agile in comparison to traditional banks with customer centric model.
4. Stable increase in customer base

1. Failing to incorporate traditional banking key features
2. Application Sign in or Sign-up bugs has created a negative impact.
3. Unable to prevent fraudulent transactions
4. Increasing losses may impact business expansion
OpportunitiesThreats
1. Offering joint accounts can influence user to make Revolut Ltd. as their primary bank
2. Expansion to different regions of the world can increase customers and market share
1. High exposure to vulnerable activities
2. Operating in a highly regulated industry
3. Impact of pandemic on business
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Detailed SWOT Analysis of Revolut

Strength

1. Increasing partnerships with leading industries across domains: Revolut Ltd. is a British financial technology company headquartered in London which started its operations in 2015, however banking license was granted in December 2018. Revolut Ltd. offers mainly standard account, premium account and metal account to their users. Users have to pay some charges to avail special offers in premium and metal accounts. Revolut premium and Revolut metal customers have perks of getting cashbacks, discounts or special offers on the brands with whom Revolut Ltd. has partnered. These brands are leading merchants of travel, accommodation, fashion, restraint etc. Revolut Ltd. uses push notifications to inform customers of special offers. Some of these partners of Revolut Ltd. are Booking.com, Expedia, Gousto, Treatwell etc.

2. Europe’s most valued brand through regular series of funding rounds: Revolut Ltd. founded in 2015 is the most valued and growing neo-bank not only across United Kingdom, but also across its other operating geographies. Revolut Ltd. had 4 series of funding rounds and one crowdfunding. Revolut Ltd.’s total funding amounts to $836.5 million. Revolut Ltd. last round series D funding raked in $500 million. Index Ventures and Balderton Capital and Ribbit Capital have been investing in almost all funding rounds. Apart from these, Revolut has been adding more investors to its list making it $5.5 billion market valued company post series D. With the massive influx of funds, this UK’s neo-bank plans to focus on innovation, improving service and going global.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Revolut SWOT & PESTLE Analysis Report

1. Panorama of the French neobanks - https://home.kpmg/content/dam/kpmg/fr/pdf/2019/09/en-etude-neobanque-s1-2019.PDF

2. Revolut stock/share price, funding rounds, valuation and financials - https://craft.co/revolut/metrics#operations

3. Introducing Perks Plus on Premium and Metal - https://blog.revolut.com/introducing-perks-plus-on-premium-and-metal/

4. Revolut funding rounds, valuation and investors - https://craft.co/revolut/funding-rounds

5. We got a banking licence - https://blog.revolut.com/we-got-a-banking-licence/#:~:text=Overdrafts%20and%20personal%20loans%20%F0%9F%92%B8,annoying%20'insufficient%20funds'%20notification.

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Revolut SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Revolut SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/revolut/ [Accessed 23 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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