Ricoh SWOT and PESTLE Analysis
ID : 52313653 | Mar 2018COMPANY PROFILE - Ricoh
Business Sector : Electronics, Imaging Consumables and Printer Supplies
Operating Geography : Japan. Global
About Ricoh : Ricoh is a Japanese multinational Electronics giant, founded in 1936 with its headquarters in Tokyo, Japan. It primarily produces cameras and office equipment such as printers, photocopiers, projectors and fax machines etc. Apart from this, the company has forayed into Document Management Solutions and Software as a Service (SaaS) and medical devices industry. The company has over 109,000 employees with a presence in over 200 countries as of March 2017.
Ricoh Revenue : JPY 2,028.8 billion (FY ending 31st March, 2017)
Competitive Analysis of Ricoh
| 1. Global market leader with strong brand 2. Anticipating future market needs with foray in new segments | 1. Below par Market Share in B&W Laser Printers 2. Dependence on Printers for Profit 3. Pentax fiasco |
| 1. Immense potential in emerging markets 2. Untapped 3D printing technology | 1. Corporation focus on cutting costs and buy less office equipment 2. Employee Layoffs 3. Emergence of strong a Smart Phone Market |
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Strength
1. Global market leader with strong brand: Ricoh enjoys a healthy Market leadership worldwide until recently when the company faced with lesser profit margins. According to industry research, Ricoh has been a market leader in MFP B&W and Colour with a Market Share of 38.9% and 29% respectively. In the High-Speed Inkjet Market, it continues its dominance in the US by achieving 46% market share in the US. In the production printing B&W it stood as the Market Leader with 39.1% share where as in colour it secured second spot to Xerox. Ricoh also stood at #1202 in the Fortune Global 2000 for the year 2017.
2. Anticipating future market needs with foray in new segments: Ricoh is expanding and accelerating in new business domains of which it’s Camera business is set to be the most successful one with the introduction of RICO THETA, a spherical camera. This combines optical technology and image processing technology which would enable the user to take 360 degree pictures.
Weakness
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Opportunity
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Threat
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| 1. Influence of politics in different countries | 1. Fluctuating currency rates can cause losses 2. Purchasing power parity in various countries |
| 1. Declining demands for 2D printing in global markets 2. Dynamic Consumer trends in various Markets | 1. Leveraging technology to drive innovation and bring cost effective products 2. A demand of a new technology, 3D printing |
| 1. Sued for illegal dismissal of designated workers | 1. Initiatives for sustainability and addressing climate change within the value chain |
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Political
1. Influence of politics in different countries: As Ricoh has its presence in 200 countries worldwide, it has to deal with varying political outlook in every country. Having an international presence has its own advantages in terms of having a greater market etc. but it also leads to an exposure to an influence of political unrest in any part of the world. The company also has to deal with policy changes that a new government brings in which may change the political, trade and manufacturing scenario in any country.
Economic
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Social
1. Declining demand for 2D printing and DSLR cameras in global markets: The consumer behaviour has changed post digitisation and introduction of Smart phones since 2011. The demand for 2D printing goes on declining in Developed Markets as the focus is now on digital footprint. Whereas, the DSLR cameras which were once considered fashionable are now treated as out dated and primitive in front of the smart phones. Hence, Pentax is suffering. Thus, these changing social trends have an immense impact on the sales at Ricoh and the company looks forward to innovation to keep itself in the market.
2. Dynamic Consumer trends in various Markets: Being a global company, Ricoh has to keep a regular check on the trends that are happening in the market. Be it buying pattern changes or increase in the disposable income of a country. The company has to be regularly in touch with the changing and evolving consumer trends.
Technological
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Legal
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Environmental
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Copyrights and Disclaimer
Ricoh SWOT and PESTLE analysis has been conducted by Pratik Munghate and reviewed by senior analysts from Barakaat Consulting.
Copyright of Ricoh SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.