Ricoh SWOT and PESTLE Analysis
COMPANY PROFILE -Ricoh
Business Sector :Electronics, Imaging Consumables and Printer Supplies
Operating Geography :Japan. Global
About Ricoh :
Ricoh is a Japanese multinational Electronics giant, founded in 1936 with its headquarters in Tokyo, Japan. It primarily produces cameras and office equipment such as printers, photocopiers, projectors and fax machines etc. Apart from this, the company has forayed into Document Management Solutions and Software as a Service (SaaS) and medical devices industry. The company has over 109,000 employees with a presence in over 200 countries as of March 2017.Ricoh Revenue :
JPY 2,028.8 billion (FY ending 31st March, 2017)Competitive Analysis of Ricoh
| 1. Global market leader with strong brand 2. Anticipating future market needs with foray in new segments | 1. Below par Market Share in B&W Laser Printers 2. Dependence on Printers for Profit 3. Pentax fiasco |
| 1. Immense potential in emerging markets 2. Untapped 3D printing technology | 1. Corporation focus on cutting costs and buy less office equipment 2. Employee Layoffs 3. Emergence of strong a Smart Phone Market |
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Detailed SWOT Analysis of Ricoh
Strength
1. Global market leader with strong brand: Ricoh enjoys a healthy Market leadership worldwide until recently when the company faced with lesser profit margins. According to industry research, Ricoh has been a market leader in MFP B&W and Colour with a Market Share of 38.9% and 29% respectively. In the High-Speed Inkjet Market, it continues its dominance in the US by achieving 46% market share in the US. In the production printing B&W it stood as the Market Leader with 39.1% share where as in colour it secured second spot to Xerox. Ricoh also stood at #1202 in the Fortune Global 2000 for the year 2017.
2. Anticipating future market needs with foray in new segments: Ricoh is expanding and accelerating in new business domains of which it’s Camera business is set to be the most successful one with the introduction of RICO THETA, a spherical camera. This combines optical technology and image processing technology which would enable the user to take 360 degree pictures.
Weakness
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Opportunity
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Threat
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Ricoh SWOT and PESTLE analysis has been conducted by Pratik Munghate and reviewed by senior analysts from Barakaat Consulting.
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