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Rizal Commercial Banking Corporation (RCBC) SWOT and PESTLE Analysis

ID : 521669053| Apr 2024| 21 pages

COMPANY PROFILE -Rizal Commercial Banking Corporation (RCBC)

Business Sector :Banking & Financial Institution

Operating Geography :Philippines, Asia, Global

About Rizal Commercial Banking Corporation (RCBC) :

Rizal Commercial Banking Corporation (RCBC) focuses on corporate and retail banking. The company was established in 1960 and is headquartered in Makati City, Philippines. RCBC offers a range of financial services, including deposits, loans, treasury, investment banking, cash management, trust and fiduciary services, credit cards, and electronic banking. The bank operates through a network of over 400 branches and 1,000 ATMs throughout the Philippines, and also has a presence in Hong Kong and Taiwan. RCBC has a strong reputation for innovation and was the first bank in the Philippines to introduce mobile banking services. The bank is committed to responsible and sustainable banking, and has implemented various initiatives to support financial inclusion, environmental sustainability, and community development. The company is listed on the Philippine Stock Exchange and is majority-owned by the Yuchengco Group of Companies. It was awarded as the Best Digital Bank by Asia Money 2021. As of early 2023, RCBC employed over 5,650 people.

The USP of RCBC lies in it being one of the largest universal banks in the Philippines. RCBS’s vision is “To be the most admired and trusted profitable financial services group providing and adapting to customers’ changing needs - for every Filipino worldwide - through innovative products, excellent service and a highly motivated, committed and impassioned team.”

Rizal Commercial Banking Corporation (RCBC) Revenue :


Php 7.1 billion – FY ending 31st December 2021
Php 5 billion – FY ending 31st December 2020

Competitive Analysis of Rizal Commercial Banking Corporation (RCBC)

SWOT
PESTLE
The SWOT analysis for Rizal Commercial Banking Corp. is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Provides a wide range of banking and financial products and services
2. Leading financial services provider in the Philippines
3. Caters to a highly diversified client base
4. Recipient of numerous awards and citations from various institutions and publications
5. Robust financial performance and a strong balance sheet
6. Significant growth strategies for all the subsidiaries
1. Weak asset quality leading to downgrade in ratings
OpportunitiesThreats
1. Pioneering ‘phygital’ banking to serve far-flung communities
2. Significant investments from SMFG
3. Collaborations to accelerate digital financial inclusion
1. Increasing instances of cyber-attacks on banks
2. High inflation slowing down the economy
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Rizal Commercial Banking Corporation (RCBC)

Strength

1. Provides a wide range of banking and financial products and services: Under the name Rizal Development Bank, Rizal Commercial Banking Corporation (RCBC) started its operations as a private development bank in the province of Rizal in 1960. The Bank offers a variety of banking and financial services and goods. It provides remittance services, cash management products, treasury products, commercial, corporate, and consumer loan products, as well as digital and mobile banking services. The Bank and its nine subsidiaries operate in typical banking activities as well as investment banking, retail lending (including vehicle, mortgage/housing, credit card, and microfinance loans), remittance, leasing, foreign exchange, and stock brokerage.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Rizal Commercial Banking Corporation (RCBC) SWOT & PESTLE Analysis Report

1. Annual Report - https://www.rcbc.com/uploads/media/RCBC-2021-Annual-and-Sustainability-Report-V4_092022.pdf
2. Investors Presentation - https://www.rcbc.com/uploads/media/RCBC-Investor-Presentation-3Q-2022.pdf
3. Government to borrow P200 billion locally in January - https://www.philstar.com/business/2022/12/24/2232914/government-borrow-p200-billion-locally-january
4. Higher 3% cap on credit card transactions starts next month - https://www.philstar.com/business/2023/01/22/2239259/higher-3-cap-credit-card-transactions-starts-next-month
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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