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Roblox SWOT and PESTLE Analysis

ID : 521704753| Oct 2023| 21 pages

COMPANY PROFILE -Roblox

Business Sector :Gaming

Operating Geography :United States, North America, Global

About Roblox :

Roblox is an online gaming platform and game creation system founded in 2004 by David Baszucki and Erik Cassel. The company is headquartered in San Mateo, California, USA. The platform allows users to create their own games and play games created by other users. Roblox is available on multiple platforms, including Windows, macOS, iOS, Android, and Xbox One. It has a massive user base of over 200 million active users, with a significant portion being children and teenagers. Users can create games using Roblox's proprietary game development tools, which allow for easy creation of 3D environments, characters, and objects. The platform also has a robust marketplace where users can sell in-game items, virtual currency, and other digital goods. Roblox offers a range of features and tools to ensure user safety, including a moderation system to prevent inappropriate content and interactions. Roblox has also expanded into the education sector, partnering with schools to offer coding and game development programs for students. In March 2021, Roblox became a publicly traded company through a direct listing on the New York Stock Exchange, with a market capitalization of over $38 billion. As of early 2023, Roblox employed over 2,100 people.

The USP of Roblox lies in it being one of the most popular game creation platforms. Roblox's mission is to ‘build a human co-experience platform that enables billions of users to come together to play, learn, communicate, explore and expand their friendships.’

Roblox Revenue :


US$ 2.3 bllion - FY ending 31st December 2022 (y-o-y growth 16%)
US$ 1.9 billion - FY ending 31st December 2021

Competitive Analysis of Roblox

SWOT
PESTLE
The SWOT analysis for Roblox is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong user base with over 59.5 million daily active users & 15 million active experiences in 180+ countries.
2. Its diversified revenue stream provides stability & growth opportunities.
3. It fosters creativity with user-generated games, virtual worlds & social interactions.
4. High user retention & spending due to immersive 3D & collaborative experience.
1. Almost half of the target audience i.e., children of age under 13, with limited purchasing power and preferences.
2. Increasing safety concerns on Roblox platform due to the vast young user base.
3. Quality control is an issue as the content is mostly user generated.
OpportunitiesThreats
1. Should invest in R&D and innovation to enhance its current user base (1%) for console platform.
2. Partnerships with popular brands enhance its brand recognition & revenues.
3. Potential to develop its presence in international markets other than other than North America & Europe
1. Economic instability may impact the demand for in-game purchases resulting in revenue loss.
2. Failure to adapt to cutting-edge technologies may result in a loss of users and its market share.
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SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Roblox

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Should invest in R&D and innovation to expand its user base for tablets & consoles: Investing in R&D and innovation could be a strategic move for Roblox to expand its user base on tablets and consoles. As technology evolves, tablets and consoles are popular platforms for gaming, and Roblox can tap into this market to reach more users. R&D efforts could focus on optimizing the performance and user experience of Roblox on these devices, including enhancing graphics, controls, and functionality. Innovation could involve developing new features that are specifically designed for tablets and consoles. Expanding Roblox's presence on tablets and consoles could open up new opportunities for growth, attract new users who prefer these devices for gaming, and diversify Roblox's user base. By investing in R&D and innovation, Roblox can stay at the forefront of technological advancements and meet the demands of a changing gaming landscape.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Unity
  • FlowPlay
  • Mojang
  • Epic Games
  • Wargaming
  • Bigpoint
  • Trion Worlds
  • Valve Corporation
  • YoYo Games
  • ActiVision
  • T2

Major Brands :

  • Roblox Client
  • Roblox Studio
  • Roblox Cloud
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References used in Roblox SWOT & PESTLE Analysis Report

1. Annual Report - https://s27.q4cdn.com/984876518/files/doc_financials/2022/ar/roblox_2023-proxy-and-2022-annual-report_web-ready.pdf
2. Legal Implications of Digital Economies in Gaming and E-Payments - https://jtip.law.northwestern.edu/2023/01/19/legal-implications-of-digital-economies-in-gaming-and-e-payments/
3. Gaming Boom in COVID-19 times: Analysis & Insights - https://www.analyticsinsight.net/gaming-boom-in-covid-19-times-analysis-insights/
4. U.S. dollar (USD) exchange rate against seven major forex currencies from 1st quarter of 2001 to 2nd quarter of 2022 - https://www.statista.com/statistics/655224/conversion-rate-of-major-currencies-to-the-us-dollar/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Roblox SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Roblox SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/roblox/ [Accessed 19 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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