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Rockwell Automation SWOT & PESTLE Analysis

ID : 52337253| Jan 2018

COMPANY PROFILE -Rockwell Automation

Business Sector :Industrial Automation & Information Products

Operating Geography :North America, USA

About Rockwell Automation :

Rockwell Automation is an American firm which is the largest player in industrial automation and information products sector. It empowers its customers to be more productive and ensures a more sustainable world. Under their umbrella, they have got brads like Allen-Bradley and Rockwell Software which are hailed for innovation and excellence. Their business is segmented into Architecture and Software which is having control and information platforms, software applications and automation components. The other segment Control Products and Solutions consist of major control product and services. It is a Fortune 500 company with its footprint in more than 80 countries.

Rockwell Automation Revenue :

$6,311.3 million (FY ending Dec 31st 2017)

Competitive Analysis of Rockwell Automation

The SWOT analysis for Rockwell Automation is presented below:
1. Deep Pockets for R&D
2. Recognized Products and Established Brands
3. Worldwide Presence
1. Market Competition
2. Profit Margins
1. Implementation of IoT
2. Huge Investments in technology and automation by emerging markets
1. Cost of Energy
2. Availability of Skilled Labor
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Detailed SWOT Analysis of Rockwell Automation



1. Deep Pocket for R&D: Rockwell Automation is keeping up the pace with digital revolution as it has changed the way most of do all kinds of things. Their prime focus is on their customers and their needs. They are in the partnership with Microsoft and Cisco for the solution developments, and integrated solutions and services which will unfold the industrial applications of digital applications. They are also investing in the betterment of asset optimization and risk management of industrial companies.

2. Recognized Products and Established Brands: Their Catalogue Umbrella covers products for control systems, industrial control components, information software, motor control devices, sensing devices, network technology, safety technology, and industrial security. They have engineered systems that range from custom-designed, bundled components to large, turnkey system integration projects. They are not limited to products only but they do offer services such as repair, asset management consulting and remote support centres and training.

3. Worldwide Presence: It is a Fortune 500 company with its footprint in more than 80 countries. They are planning on further expanding its global footprint in some of the biggest emerging markets such as India, China and South-East Asia. According to the global market automation sector is expected to increase by 3.5 percent from 2019 to 2020 in the emerging markets.


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1. Cost of Energy: In manufacturing sector nothing runs without electricity. So, providing automation products that require a reliable supply of electrical power at lowest possible cost is a huge task. But although the general requirements for solutions are universal, but as Rockwell Automation caters to each individual solution has to match the specific needs of the client.

2. Availability of Skilled Labor: The nature of jobs and work is changing at a rapid rate due to a combination of automation and the digital revolution. Despite these changes, automation enables industries to grow at 3.5%. As these changes will become more refined, the requirement of skilled and flexible labour will increase. Automation will redefine certain skills and create new roles that would require more skilled labour.

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Copyrights and Disclaimer

Rockwell Automation SWOT and PESTLE analysis has been conducted by Gagandeep Singh and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

Copyright of Rockwell Automation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Rockwell Automation SWOT & PESTLE Analysis
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