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Rockwell Automation SWOT and PESTLE Analysis

ID : 52337253| Apr 2023| 19 pages

COMPANY PROFILE -Rockwell Automation

Business Sector :Industrial Automation & Information Products

Operating Geography :USA, North America, Global

About Rockwell Automation :

Rockwell Automation is an American multinational and a leading player in industrial automation and information products sector. Headquartered in Milwaukee, USA, North America, Rockwell Automation empowers its customers to be more productive and ensures a more sustainable world. Founded in 1903, as the Allen-Bradley Company, it was acquired by Rockwell International Corporation (RIC) in 1985. Under their umbrella, they have got brands like Allen-Bradley and Rockwell Software which are celebrated for their innovation and excellence. Their business is divided into 3 segments - Intelligent Devices, Software & Control, and Lifecycle Services. It is a Fortune 500 company with its footprint in more than 100 countries across the globe. As of 2023, the American automation conglomerate has over 26,000 employees, with around 10000 of them employed in the United States. Rockwell Automation has been selected as a 2022 CIO 100 honour winner by Foundry's CIO. The CIO 100 Awards have honoured innovative organizations from around the globe for more than 30 years that best represent the highest standard of strategic and operational IT success.

The USP of Rockwell Automation is that it is the leading manufacturer of industrial automation equipment. Rockwell Automation’s mission is ‘to improve the quality of life by making the world more productive and sustainable.’

Rockwell Automation Revenue :


US$ 7.7 billion - FY ending 30th September 2022 (y-o-y growth 10.9%)
US$ 6.9 billion - FY ending 30th September 2021

Competitive Analysis of Rockwell Automation

SWOT
PESTLE
The SWOT analysis for Rockwell Automation is presented below:
Strengths
Weaknesses
1. Deep pocket for R&D investments
2. Recognized products and established brands
3. World-class partner networks
4. Strong focus on growing worldwide presence
5. Robust sales and order backlog
6. Differentiation through technology innovation and domain expertise
1. Low profit margins in a world transforming due to digitization
Opportunities
Threats
1. Huge Investments in technology and automation by emerging markets
2. Acquisition strategy can help the company reach new heights
3. The adoption of new technology standard and government free trade agreement
4. Implementation of Internet of Things (IoT)
5. Auto sector to drive future growth
1. Stiff market competition by established players
2. Non-availability of skilled labor
3. Major dependency on IT and cyber security threats
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Detailed SWOT Analysis of Rockwell Automation

Strength

1. Deep pocket for R&D investments: Rockwell Automation is keeping up the pace with digital revolution as it has transformed daily operations. Their prime focus is on their customers and their needs. They are in partnership with Microsoft and Cisco for solution development, integrated solutions and services which will extend the industrial implementation of digital applications. They are also investing in the betterment of asset optimization and risk management of industrial companies. Over the years Rockwell Automation has invested in building a strong brand portfolio. Their R&D investments were to the tunes of $440.9 million in 2022, $422.5 million in 2021 and $371.5 million in 2020. For any organization who wishes to expand into new product categories, the brand portfolio can be extremely useful. The Company featured in Forbes “Top 100 -The World’s most Innovative Companies” and Thomson Reuters “Top 100 Global Innovators”.

2. Recognized products and established brands: Rockwell Automation have three operating divisions beginning in the 2021 fiscal year: Intelligent Devices, Software & Control, and Lifecycle Services. Drives, motion, safety, sensing, industrial components, and made-to-order goods are all part of the intelligent devices segment. Information software, network and security infrastructure, as well as control and visualisation software and hardware, are all included in the Software & Control section. The Lifecycle Services segment comprises the Sensia joint venture as well as consulting, expert services and solutions, connected services, and maintenance services.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Rockwell Automation SWOT & PESTLE Analysis Report

1. Rockwell Automation 2022 Annual Report - https://s21.q4cdn.com/683968908/files/doc_financials/2022/ar/ROK019_Rockwell-Automation_2022-Annual-Report_Web.pdf
2. - Rockwell Automation signs agreement to acquire Plex Systems - https://www.arabnews.com/node/2218861/corporate-news
3. Rockwell Automation expects auto sector to drive future growth - https://www.mobilityoutlook.com/features/rockwell-automation-expects-auto-sector-to-drive-future-growth/
4. Rockwell Automation Suspends Business in Russia - https://www.rockwellautomation.com/en-gb/company/news/press-releases/rockwell-automation-suspends-business-in-russia.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Rockwell Automation SWOT and PESTLE analysis has been conducted by Gagandeep Singh and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

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