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Rockwell Automation SWOT & PESTLE Analysis

ID : 52337253| Apr 2019| 15 pages

COMPANY PROFILE -Rockwell Automation

Business Sector :Industrial Automation & Information Products

Operating Geography :North America, USA

About Rockwell Automation :

Rockwell Automation is an American multinational and a leading player in industrial automation and information products sector. Headquartered in Milwaukee, USA, North America, Rockwell Automation empowers its customers to be more productive and ensures a more sustainable world. Founded in 1903, as the Allen-Bradley Company, it was acquired by Rockwell International Corporation (RIC) in 1985 and is currently the leading manufacturer of industrial automation equipment. Under their umbrella, they have got brands like Allen-Bradley and Rockwell Software which are celebrated for their innovation and excellence. Their business is divided into 2 segments - Architecture and Software which oversees control and information platforms, software applications and automation components. The other segment - Control Products and Solutions consist of major control product and services. It is a Fortune 500 company with its footprint in more than 80 countries across the globe. As of 2019, the American automation conglomerate has over 23,000 employees, with around 8600 of them employed in the United States.

Rockwell Automation Revenue :

$6,666.0 million -FY ending 30th Sep 2018 (y-o-y growth 5.6%)
$6,311.3 million -FY ending 30th Sep 2017

Competitive Analysis of Rockwell Automation

The SWOT analysis for Rockwell Automation is presented below:
1. Deep Pockets for R&D
2. Recognized Products and Established Brands
3. Worldwide Presence
1. Market Competition
2. Profit Margins
1. Implementation of IoT
2. Huge Investments in technology and automation by emerging markets
1. Cost of Energy
2. Availability of Skilled Labor
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Detailed SWOT Analysis of Rockwell Automation



1. Deep Pocket for R&D & Strong Brand Portfolio: Rockwell Automation is keeping up the pace with digital revolution as it has transformed daily operations. Their prime focus is on their customers and their needs. They are in partnership with Microsoft and Cisco for solution development, integrated solutions and services which will extend the industrial implementation of digital applications. They are also investing in the betterment of asset optimization and risk management of industrial companies. Over the years Rockwell Automation has invested in building a strong brand portfolio. Their R&D investments were to the tune of $371.8 million in 2018, $348.2 million in 2017 and $319.3 million in 2016. For any organization who wishes to expand into new product categories, the brand portfolio can be extremely useful. Automation of activities brought consistency of quality to Rockwell Automation products and has enabled the company to scale up and scale down based on the demand conditions in the market. The Company featured in Forbes “Top 100 -The World’s most Innovative Companies” and Thomson Reuters “Top 100 Global Innovators”.

2. Recognized products and Established brands: Their Catalogue Umbrella covers products for control systems, industrial control components, information software, motor control devices, sensing devices, network technology, safety technology, and industrial security. Engineered systems ranging from custom-designed, bundled components to large, turnkey system integration projects are there USP. Their celebrated brands include Allen-Bradley and Rockwell Software renowned for their innovation and excellence. They are not limited to products only but they do offer services such as repair, asset management consulting and remote support centers and training.

3. World-class partnerships: Rockwell Automation has a robust partner network with 300 Distributors Market-making channel, 87 Solution partners having access to 2500 automation engineers, 91 equipment & machine builders building over 10,000 annually and 131 encompass partners over 1300 products as of 2018. The major objective behind these best-of-breed partnerships is to gain advantage in technology, application expertise and market access. Their 5 strategic alliances are with Microsoft for Cloud, Virtualization and Analytics, Panduit for Network Infrastructure and Security, EH for Process Instrumentation, FANUC for Specialized Motion Control and Cisco for IoT Network Infrastructure – Wired and Wireless. Through these partnerships, Rockwell brings the connected enterprise to life across a broad range of industries.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

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Copyrights and Disclaimer

Rockwell Automation SWOT and PESTLE analysis has been conducted by Gagandeep Singh and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

Copyright of Rockwell Automation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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