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Rockwool International AS SWOT and PESTLE Analysis

ID : 521266353| Feb 2023| 19 pages

COMPANY PROFILE -Rockwool International AS

Business Sector :Mineral Wool Products

Operating Geography :Denmark, Europe, Global

About Rockwool International AS :

Rockwool International A/S (or AS), generally known as the ROCKWOOL Group, is a multinational mineral wool company based in Hedehusene, Greater Copenhagen, Denmark. Korsr Stenforretning was formed in 1909 by Henrik Johan Henriksen and brickyard owner Valdemar Kähler as a gravel mining enterprise. In 1995, the firm began listing on the Copenhagen Stock Exchange as "Rockwool International A/S." The company designs and markets stone wool, a fibre derived from melted volcanic rock, as well as stone-wool-based commodities such as insulation, fire protection, and noise and vibration control. The Insulating department has insulation materials for interior buildings, facades, and roofs, as well as technical insulation for the process, offshore, and marine industries, and tailored core solutions for industrial partners and original equipment manufacturers. Acoustic ceilings, cladding boards, engineered fibres, noise and vibration control solutions, and horticultural substrates are among the items offered by the Systems segment. The ROCKWOOL, Rockfon, Rockpanel, Grodan, and Lapinus brand names are used to market the company's goods. As of early 2022, the company leverages the talent of 11, 900 employees.

Rockwool International's Unique Selling Point or USP lies in it being one of the world's largest maker of insulation materials. The mission statement of Rockwool reads, "To release the natural power of stone to enrich modern living. This reflects our Purpose's unifying nature, conveying that stone is our core raw material and the bedrock on which our business is based".

Rockwool International AS Revenue :


€ 3,088 million – FY ending 31st December 2021 (y-o-y growth 18.67%)
€ 2,602 million – FY ending 31st December 2020

Competitive Analysis of Rockwool International AS

SWOT
PESTLE
The SWOT analysis for Rockwool International AS is presented below in a matrix followed by a detailed analysis:
StrengthsWeaknesses
1. Differentiated approach across selected geographies
2. Ideal raw material used according to ESG norms
3. Strategic location of manufacturing facilities helping to save costs
4. Highly impactful product-mix with innovative applications
1. High supply chain costs due to nature of product
OpportunitiesThreats
1. Increase in megacities around the world due to migration
2. Countries shifting to circular economic model
3. Demand for energy renovation of buildings
1. Increasing cost of energy to affect profitability
2. Slowdown in oil industry challenge to insulation business
3. Global decline in automotive sales affecting fibre business
4. Covid-19 pandemic impacting earnings of the business
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Detailed SWOT Analysis of Rockwool International AS

Strength

1. Differentiated approach across selected geographies: Rockwool’s strategy varies significantly as per the conditions and requirements of the geography of operation. In North America, all business areas of the company have good demand, so it is expanding local production capacity. The Asian market in contrast, has selective demand. Therefore, Rockwool offers its premium quality offerings after screening the market. Finally, in the EU region the company is launching its latest products and services, improving its customer-facing activities and platform productivity. It is also expanding capacity as per market requirements to cover more area and improve service level.

2. Ideal raw material used according to ESG norms: Volcanic rock or stone, the core raw material of Rockwell, is one of the biggest strengths a company manufacturing construction material in contemporary times could have. With constant demand from authorities to reduce energy required in construction and maintenance of a building, the properties of stone provide a natural solution to this problem. It has excellent fire resistance, maintains an optimum temperature indoors, is acoustically enhancing. These qualities result in lower investments on maintenance and monitoring systems while making stone-made buildings safer than other buildings. In addition, its high stability and other material qualities make it durable, reusable and recyclable.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Rockwool International AS SWOT & PESTLE Analysis Report

1. Annual Report - https://p-cdn.rockwool.com/siteassets/investors/financial-reports/2020/se-2021-05_annual-report-2020.pdf?f=20210422124247
2. Rockwool Brochure - https://www.constructionglobal.com/brochure/rockwool
3. The Global Mineral Wool Market Started to Slow Down - https://www.globaltrademag.com/the-global-mineral-wool-market-started-to-slow-down/
4. Investors Presentation - https://p-cdn.rockwool.com/siteassets/investors/esg-investor-call/2021/esg_investor_presentation_2021-03-19.pdf?f=20210319080427
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Rockwool International AS SWOT and PESTLE analysis has been conducted by Divyansh Kharadkar and reviewed by senior analysts from Barakaat Consulting.

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