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Rolls Royce Holdings SWOT & PESTLE Analysis

ID : 52399453| Nov 2019

COMPANY PROFILE -Rolls Royce Holdings

Business Sector :Aerospace and Defence

Operating Geography :United Kingdom, Europe

About Rolls Royce Holdings :

Rolls-Royce Business, founded 114 years ago in 1904 by Charles Rolls and Henry Royce. The Rolls Royce Holdings company was incorporated in February 2011 which owns Rolls-Royce business. Today it designs, manufactures and distributes power systems for aircraft, ship and land applications. Its five core operating businesses will be restructured into three new core business units under Civil Aerospace, Power Systems and Defense. The company has its headquarters in Buckingham Gate, London, United Kingdom. It has an employee base of over 54,000 across all business units, as of early 2019. It offers its products and services across its five businesses and recently launched R2 data labs to accelerate data innovation. It has over 150 customers in over 100 countries as of 2019.
Rolls Royce’s vision statement reads “pursuing collaboration, seeking simplicity, embracing agility, and being bold.” This British luxury car maker’s, which is now a wholly owned subsidiary of German group BMW, USP or unique selling proposition lies in pioneering cutting-edge technologies that deliver clean, safe and competitive solutions to meet our planet’s vital power needs.

Rolls Royce Holdings Revenue :

£15,729 million – FY ending 31st Dec 2018
£14,747 million – FY ending 31st Dec 2017

Competitive Analysis of Rolls Royce Holdings

The SWOT analysis for Rolls Royce Holdings is presented below:
1. Simplified and Focused Business Structure
2. Strong R & D team
3. Adoption of Advanced Technology, System Solutions and Systems Life
4. Strong Brand image and advanced engineering focus
1. A weak risk management system
2. Business models affected by disruptive technological changes
3. A high debt to equity ratio
1. Focus on digitization, restructuring and electrification
2. Strategic Partnerships, Joint Ventures and Collaborations
1. Brexit disrupts the operations of the Holding
2. Principal Risk factors affecting the company
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Detailed SWOT Analysis of Rolls Royce Holdings



1. Simplified and Focused Business Structure: The Company has five core business units named Civil Aerospace, Defence Aerospace, Power Systems, Marine and Nuclear. It will be simplified and restructured into three units –Civil Aerospace, Power Systems and Defence. The decision counterbalances the increasing cost structure of the business and reduces the complexity of the group. It also helps in improving customer service and the financial health of the company. Civil Aerospace which contributes to more than 50% of the revenue, build aero engines to minimize engines issues and more fuel efficient. With technological revolution, the company aims to become the leader in industrial technology.

2. Strong R&D team: £1.3bn is invested in R&D every year. Recently, Rolls and Royce have opened an autonomous ship R&D centre in Finland to build autonomous vehicles. Till now, 672 patents are filled by the company. It has also teamed with 31 University Technology Centers and 7 Advanced Manufacturing Research Centers to aid in its innovation journey and emerge as a leader in the manufacturer of power systems. About 2/3rd of the R&D is done to improve the environmental performance, lower fuel consumption, reduce noise and emissions.

3. Adoption of Advanced Technology, System Solutions and Systems Life: Recently Rolls and Royce plan to collaborate with Airbus and Siemens to develop a hybrid electric vehicle that will convert a short- haul passenger jet to run partly on electricity. The company’s power solutions aim to incorporate advanced technology, complete systems solutions and which takes care of systems life to meet the dynamic trend of customer’s evolving needs.

4. Strong Brand image and advanced engineering focus: The customer identifies with the strong brand name of the company which still means today, excellence and trust. The brand name has leveraged the company to be valued 24% more than its original value. The cutting-edge technology helps them to take innovation to the next level. This is the level of Cross Innovation which employs medical technology to develop smart engine maintenance.
The turbine blades operate under ambient temperatures much higher than the melting point of the materials used. Thus, the complex cooling system used is very much similar to the human vascular system. Secondly, innovation is leveraged in the development of intelligent engines and automated cleaning. The purpose of intelligent engine is to develop systems that will monitor the engine health and communicate the same with the help of complex algorithms. The analyzed data will thus enable the entire fleet of engines to learn from the patterns of engine failure systems and thus minimize disruptions and unscheduled maintenance. The automated cleaning systems aim to reach the intricate design of cooling ducts and holes on turbine blades to clean the clogged impurities. The cleaning process is sophisticated and requires highly qualified mechanics. So automated cleaning will make the system mechanized, reduce costs and the tool can navigate the turbine blades autonomously without affecting the secondary engine parts. Hence the advent of advanced engineering improved the manufacturing and service capability of the company.


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This section is available only in the 'Complete Report' on purchase.


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Rolls Royce Holdings SWOT and PESTLE analysis has been conducted by Tapaswani Sahoo and reviewed by senior analysts from Barakaat Consulting.

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