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Rosenbauer Group SWOT & PESTLE Analysis

ID : 521282353| Jun 2022| 21 pages

COMPANY PROFILE -Rosenbauer Group

Business Sector :Manufacturing, Firefighting and Disaster Protection Technology

Operating Geography :Austria, Europe, Global

About Rosenbauer Group :

The Rosenbauer Group is an Austrian producer of fire-fighting vehicles and equipment headquartered in Leonding. Johann Rosenbauer formed the first Austrian firefighting company in Linz in 1866. It offers vehicles, fire extinguishing systems, equipment, and telemetry solutions for professionals, fire departments, and industry. Rosenbauer provides municipal fire engines, turntable ladders, hydraulic platforms, airport vehicles, industrial vehicles, special vehicles, extinguishing systems, fire brigade equipment, stationary extinguishing systems, and telematics solutions for vehicle management and deployment management as a full-service supplier. Rosenbauer has a service network in over 100 countries that provide maintenance, customer service, and refurbishing. Its goods are manufactured in Europe, the United States, and Asia. CEEU; NISA; MENA; APAC; NOMA; PFP are the segments in which the company operates. Rosenbauer Brandschutz Deutschland stated in June 2022, that it had secured its largest order in history, which is for water spray and turret extinguishing systems for a new waste-to-energy facility in Wiesbaden that is now under development.

The Rosenbauer Group's USP lies in its being one of the three largest manufacturers of fire-fighting vehicles and equipment in the world. The mission statement of the company reads, "At Rosenbauer, our mission is to support those that save lives and protect property. We design, engineer and manufacture certainty. Certainty instils confidence. Confidence empowers duty, courage and camaraderie".

Rosenbauer Group Revenue :


Euro 975.1 million - FY ending 31st December 2021 (y-o-y growth 2%)
Euro 1044.2 million - FY ending 31st December 2020

Competitive Analysis of Rosenbauer Group

SWOT
PESTLE
The SWOT analysis for The Rosenbauer Group is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Core competence and wide range of products and technology in Wildfire equipment category.
2. Present in across 120 countries with 14.8% market share and 240 sales partners.
3. Leading product innovator with its innovation being awarded by the government.
4. The only international firefighting technology provider that produces all type of vehicle to both Europe and US standards.
5. High order backlogs show the growing demand for the products of the company.
1. High gearing ratio exposes the company to financial risk.
2. Fluctuations in the revenue and profit growth.
OpportunitiesThreats
1. Growth in the after-sales market can help the company in becoming a trusted service provider.
2. Driving technological transformation can help the company in improving its services.
3. Achieve product leadership and operational excellence through ‘Strategy 2030’.
4. Improve the electric vehicle and equipment portfolio to grow in this segment.
1. Disruption in supply chains can affect the production of the business.
2. Shortages in products like truck chassis or electric components can delay productions.
3. Disruption in markets due to Covid-19 cases can affect growth.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Rosenbauer Group

Strength

1. Core competence and wide range of products and technology in Wildfire equipment category: Wildfire is one of the most common natural disasters that occur. Wildfires contribute to around 10 to 15% of the greenhouse gas emissions. These have disastrous results for people, nature and environment. Rosenbauer offers a wide range of products to tackle wildfires. These products range from personal firefighting equipment to personal protective equipment. The product portfolio of the company includes personal protective equipment, firefighting systems, firefighting vehicles, robots, drones, removable tank systems, digital early detection and heavy-duty equipment. Rosenbauer is the second largest firefighting equipment manufacturer in North America. It has a strong dealer network in USA and Canada. Rosenbauer is also focusing on expanding its services to fleet services. Fleet management includes the municipality of the states and Rosenbauer is planning to provide extensive services to them.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Amerex
  • NAFFCO
  • E-ONE
  • Pierce Manufacturing
  • EuroGV
  • Magirus Gmbh

Major Brands :

  • Rosenbauer America LLC
  • Metz-service 18
  • Mi star d.o.o
  • SK Rosenbauer PTE ltd
  • Metis International d.o.o
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Rosenbauer Group SWOT & PESTLE Analysis Report

1. Annual Report - https://www.rosenbauer.com/fileadmin/user_upload/Rosenbauer_Annual_Report_2021_sec.pdf
2. Global factory activity slows as Ukraine crisis, inflation bite - https://economictimes.indiatimes.com/news/international/business/global-factory-activity-slows-as-ukraine-crisis-inflation-bite/articleshow/90588872.cms
3. Investor Presentation - https://www.rosenbauer.com/fileadmin/user_upload/group/Investor_Relations/Finanzpublikationen/2022/2022-05-10_Investor_Presentation_Q1_2022_en_FINAL.pdf
4. A year of changes: Taking stock of the evolution of fire safety requirements in buildings throughout Europe - https://firesafeeurope.eu/year-of-changes-evolution-of-fire-safety-requirements-in-buildings-throughout-europe/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Rosenbauer Group SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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