COMPANY PROFILE -Ross Stores
Business Sector :Retail
Operating Geography :United States, North America
About Ross Stores :
Ross Stores Inc., in association with its subsidiaries, operates off-retail garments and home fashion stores under the Ross Dress for Less and dd’s DISCOUNTS brands. Ross Stores primarily engages in the manufacture of apparel, accessories, and home fashions. The company’s Ross Dress for Less stores sells its products at departmental stores, targeting average income households while dd’s DISCOUNTS promotes its products at discounted stores, offering regular prices to customers with moderate income. As of early 2020, it operates almost 1,831 off-price retail stores in over 39 states with approximately 92500 employees. Ross retail chain found its roots in 1950s, when the first Ross retail store was inaugurated by Morris Ross. Headquartered in Dublin, California, the Company focuses on a “constant stream of high-quality department and specialty store brands” at unbelievable bargains. Ross stores are immensely invested in the evolution of sustainability by implementing various practices into its operation. Ross is also committed to helping children through its partnerships with the Boys & Girls Clubs of America (BGCA).
Ross Stores unique selling proposition or USP lies in being the largest off-price apparel and home fashion chain in the United States. Its mission statement reads, “In addition to fulfilling our mission of offering customers the best name-brand bargains possible, we aim to empower our Associates, operate in ways that reduce our environmental impact, and give back to the communities where we conduct business.”
Ross Stores Revenue :
$16.04 billion– FY ended on Feb 1st 2020
$14.98 billion- FY ended on Feb 2nd 2019
Competitive Analysis of Ross Stores
The SWOT analysis for Ross Stores is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
1. Largest off-price apparel and home fashion chain in the United States
2. Consistently low pricing and higher value
3. Competitive advantage obtained through opportunistic purchases
4. Improved financial performance over years
5. Broad range of offerings
6. Offering a discovery-based 'treasure hunt' experience
| 1. Additional debt to fight COVID-19 pandemic may impact credit ratings
2. No online presence to impact sales with consumer shift to e-commerce
3. Lack of full national coverage across the United States
|
| Opportunities | Threats |
1. Expansion into newer and existing markets
2. Economic slowdown to drive customers to off-price stores
| 1. Highly fragmented and competitive retail industry
2. Adverse effect of Covid-19 on sales and operations
|
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Detailed SWOT Analysis of Ross Stores
Strength
1. Largest off-price apparel and home fashion chain in the United States: Ross is the largest off-price apparel and home fashion chain in the United States operating in 1546 locations in 39 states. It has great offerings which include first-quality, in-season, name brand and designer apparel, accessories, footwear and home fashions. Its offerings are for the entire family which would save around 20 to 60% from its off department and specialty store regular prices every day and 20% to 70% below moderate department and discount store regular prices at dd’s DISCOUNTS. Through the dd’s DISCOUNTS stores, it operates in 19 states with around 259 stores which feature more moderately-priced high-quality offerings. Both Ross and dd’s DISCOUNTS target value-conscious people and hence the decisions of these stores are based on the customer profiles. The stores have showed consistent growth in sales and EBIT over years. Owing to the wide variety of styles and fashion available in the stores, it attracts a huge customer base. Also, the significant discounts available provide great savings to these customers and help retaining them.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threats
This section is available only in the 'Complete Report' on purchase.
The PESTLE / PESTEL analysis for Ross Stores is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. Change in US trade and tax policies
2. Impact of US China trade war on sourcing
| 1. Impact of changing disposable income of consumers due to economic slowdown |
| Social | Technological |
1. Focus on female shopper segment
2. ‘Treasure hunt’ experience helping to drive traffic
| 1. Using technology to inventory track
2. Use of AI and data driven customer targeting
|
| Legal | Environmental |
1. Issues relating to quality, safety and authenticity pf products being sold
2. Lawsuit over deceptive price tags may hurt brand image
| 1. Practising sustainable internal operations |
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Detailed Pestle Analysis of Ross Stores
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
1. Using technology to track inventory: Retail is a highly competitive industry and for Ross Stores to remain profitable in this industry, it has to adopt and evolve the modern technology trends which shape the retail industry. Technology helps in better planning and decision making at the ground level which will benefit Ross Stores in the long run. For inventory tracking, many new technology trends have been shaping the modern retail. Some of these include Electronic Data Interchange (EDI) which helps in direct computer-to-computer transactions from the store to the vendors' databases and ordering systems. Other prominent technological advancements include wireless hand-held inventory units, Universal Product Code, automatic replenishment and virtual shelves. Being a prominent player in the retail industry, Ross Stores needs to be vigilant about such technological trends that affect the retail industry and evolve likewise.
2. Use of AI and data driven customer targeting: Online shopping has influenced and outreached almost every product category providing the customers with the ease and convenience of shopping along with personalized experience. With rapid internet proliferation, online shopping has become a compelling and complete rout of retail. Ross Stores need to tap this opportunity at the earliest so as to gain maximum profit and do not lose the segment. With the use of online advancements and technology it can reach a much greater customer base and enhance its sales. Using virtual shopping assistants, in-store stylist robots, AI-powered recommendation engines, bot-managed billing counters, etc. Ross stores can redefine the shopping experience for the customers. It can also use data analytics and data intelligence for customer identification and contextualization which will help in delivering a highly personalized experience to the customers.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- TJX
- Macy’s
- Kohl’s
- Burlington
- Dillard’s
- Target
- PVH
- 99 cents only
Major Brands :
- Ross Dress for Less. Inc
- Ross Procurement, Inc
- Ross Merchandising Inc
- Retail Assurance Group Ltd
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Ross Stores:
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| Ross Stores Porter's Five Forces Analysis |
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| Ross Stores VRIO Analysis |
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| Ross Stores Value Chain Analysis |
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| Ross Stores Covid-19 Impact Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Ross Stores SWOT & PESTLE Analysis Report
1. Need Of the Hour: Disruptive Technologies And Innovations In the Retail Sector -
https://www.entrepreneur.com/article/349626
2. Ross Stores, Inc.2019 Annual Report -
https://investors.rossstores.com/static-files/bae67011-9564-4a24-8a95-be41d292ce9b
3. We visited Ross and saw why its messy stores haven't prevented the discount chain from thriving -
https://www.businessinsider.in/slideshows/miscellaneous/we-visited-ross-and-saw-why-its-messy-stores-havent-
prevented-the-discount-chain-from-thriving/slidelist/73110485.cms
4. Trade war to hit high-end US fashion brands dependent on specialised Chinese manufacturing -
https://www.scmp.com/economy/global-economy/article/3010352/trade-war-hit-high-end-us-fashion-brands-dependent
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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SWOT & PESTLE.com (2021). Ross Stores SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ross-stores/ [Accessed 24 Sep, 2021].
In-text: (SWOT & PESTLE.com, 2021)
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Ross Stores SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
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