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Royal Ahold SWOT & PESTLE Analysis

ID : 52322653| Jan 2018

COMPANY PROFILE -Royal Ahold

Business Sector :Retail, Food Retail and Supermarkets.

Operating Geography :Global, Europe, USA, Netherlands, Czech Republic.

About Royal Ahold :

Royal Ahold is a food retail and supermarket operations chain headquartered in Zaandam, Netherlands, founded by Albert Heijn in 1887. As of year 2017 it has 236000 employess approximately with market capitalization of $17.5 billion. Its 21 local brands works in formats of supermarkets, hypermarkets,drugstores, online grocery, online non-food stores, convenience stores and wine shops. It was conferred the designation 'Royal' by the Dutch Queen Beatrix in 1987. However, After its acquisition of Delhaize Group in 2015 it changed its name to Royal Ahold Delhaize.

Royal Ahold Revenue :

$54,955 million as of 2016.

Competitive Analysis of Royal Ahold

SWOT
PESTLE
The SWOT analysis of Royal Ahold is presented below:
Strengths
Weaknesses
1. One of the world’s largest retail groups
2. Strong financials
3. Sustainable retailing
4. Strong online sales
1. Merging of two companies will take time to fall in place
2. Uncertainties associated with the integration of Ahold and Delhaize
3. Significant financial debt outstanding
Opportunities
Threats
1. Technological changes
2. Health conscious customer can be attracted using sustainable model
3. Growing online market
1. Customers are becoming more demanding
2. Scarcity of quality raw materials
3. Customers are more cost conscious
4. Growth of low-cost players
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Detailed SWOT Analysis of Royal Ahold

Strength

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Weakness

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Opportunity

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Threat

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Royal Ahold SWOT and PESTLE analysis has been conducted by and reviewed by senior analysts from Barakaat Consulting.

Copyright of Royal Ahold SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.