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Royal Dutch Shell SWOT & PESTLE Analysis

ID : 52586253| Jul 2021| 15 pages

COMPANY PROFILE -Royal Dutch Shell

Business Sector :Oil and Gas

Operating Geography :Netherlands, Europe, Global

About Royal Dutch Shell :

Royal Dutch Shell is a Dutch energy company headquartered in The Hague, Netherlands. The company is involved in production, exploration, refining and marketing natural gas and oil, as well as marketing and manufacturing chemicals. Shell operates in more than 70 countries and has 82,000 employees in 2021. The company has 21 refineries and produces 3.7 million barrels of oil per day. The company consists of 4 businesses: Upstream, Downstream, Integrated Gas and New Energies. Upstream focuses on exploration, extraction, marketing and transport of crude oil and natural gas. Downstream focuses on oil products and petrochemicals. Integrated Gas focuses on Liquefied Natural Gas activities. New Energies focuses on opportunities in upcoming energy sources like hydrogen, biofuels, wind and solar. In 2021, Shell ranked 5th in Fortune 500 2021. In July 2021, the company started Europe’s largest PEM green hydrogen electrolyser which will help in the production of hydrogen and contribute in achieving the goal of climate neutrality.
Royal Dutch Shell’s unique selling proposition or USP lies in being one of the largest Oil and Gas Company in Europe. Royal Dutch Shell’s mission statement reads, “Shell's purpose is to power progress together with more and cleaner energy solutions. We believe that rising standards of living for a growing global population are likely to continue to drive demand for energy, including oil and gas, for years to come.”

Royal Dutch Shell Revenue :


$ 180.5 billion - FY ending 31st January 2021 (y-o-y growth -47.7%)
$ 344.9 billion - FY ending 31st January 2020

Competitive Analysis of Royal Dutch Shell

SWOT
PESTLE
The SWOT analysis for Royal Dutch Shell is presented below:
Strengths
Weaknesses
1. One of the world’s largest independent energy companies
2. Strong financial performances and delivery on promises
3. Business model based on integration of the businesses is a competitive advantage
4. High focus on technology and innovation
1. Struggle to resolve safety and trust issues
2. Earnings of the company not yet sustainable
3. Large-scale layoffs to combat losses
Opportunities
Threats
1. Rising demand for LNG worldwide
2. Positive outlook for the African oil and gas industry
3. Growing market for biofuels worldwide
1. Fluctuation in prices of crude oil, chemicals and natural gas
2. High competition in the oil and gas industry
3. Disruption of operations by cyber attacks
4. Rising climate change concerns may lead to regulatory measures
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Detailed SWOT Analysis of Royal Dutch Shell

 

Strength

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Weakness

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Opportunity

1. Rising demand for LNG worldwide: In 2018, there was rapid growth in LNG use due to demand for cleaner fuel in Asia. The demand worldwide increased by 27 million tons to 319 million tons. It is expected to rise to 384 million tons in 2020. Europe and Asia are expected to absorb the expected additional LNG supply of 35 million tons in 2019. China’s import of LNG rose by 16 million tons in 2018, an increase of 40% over 2017, due to urban air quality improvement efforts. By the end of 2018, Australia’s LNG exports were on par with those of Qatar. Both the countries are well positioned to supply LNG to developing countries across Asia. Shell is the largest marketer of LNG. It has competitive positions in Japan, China, South Korea, Jordan and Malta. Shell has developed the largest LNG liquefaction capacity through joint ventures. In 2020, due to COVID-19, the demand for LNG slowed down and grew by 1% as the entire global gas demand declined. However, the share of LNG in the global gas supply is expected to increase in the longer run, from 13% to 25% by 2050.

2. Positive outlook for the African oil and gas industry: Though Africa was the hardest hit region during the 2014-15 oil price crash, it has quickly revived. This revival was due to international and African oil companies adapting to the low-price environment and a partial recovery in the price of oil. By the end of 2017, Africa had an estimated 487.7 tcf of proven gas reserves, 7.1% of the global quantity. The continent also had 125 billion bbl of proven oil reserves. Shell has a large presence in Africa. In the early 1980s, Shell and Egyptian General Petroleum Corporation formed a joint venture named Badr Petroleum Company in Egypt. Shell and Endeavor Energy are developing a FSRU (Floating Storage Regasification Unit) in Ghana as part of a project to provide power to western part of Ghana. In 2019, Africa accounted for 8.8% of the global total oil production with Nigeria coming first with 2.2%, followed by Algeria, Angola and Libya.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Royal Dutch Shell SWOT & PESTLE Analysis Report

1. 2020 Fourth Quarter Presentation - https://www.shell.com/investors/results-and-reporting/quarterly-results/2020/q4-2020/_jcr_content/par/grid_876418119/p1/toptasks.stream/1612508532805/f84d5cef1f28856dccf7f56c5646231b8342939c/q4-2020-slides.pdf

2. Our Major Projects | Shell Global - https://www.shell.com/about-us/major-projects.html

3. The pandemic is projected to have a lasting effect on global oil demand - https://www.axios.com/oil-demand-2021-price-gasoline-7f54de07-2287-4ad6-9b4a-625a6b7bc9b3.html

4. Inside Africa's Oil & Gas industry in 2019 https://www.fircroft.com/blogs/inside-africas-oil-and-gas-industry-in-2019-94413131536

5. Biofuels Market Size Will Reach USD 218.7 Billion by 2022, Globally: Zion Market Research https://www.globenewswire.com/news-release/2018/01/09/1285912/0/en/Biofuels-Market-Size-Will-Reach-USD-218-7-Billion-by-2022-Globally-Zion-Market-Research.html

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SWOT & PESTLE.com (2021). Royal Dutch Shell SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/royal-dutch-shell/ [Accessed 25 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Royal Dutch Shell SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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