Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free. Our insightful and holistic reports have helped corporates, academia and researchers take their research forward. You also agree to receive email updates from us on our new reports and solutions.

RUSAL SWOT & PESTLE Analysis

ID : 52742353| Sep 2020| 14 pages

COMPANY PROFILE -RUSAL (United Company RUSAL)

Business Sector :Metals and mining

Operating Geography :Russia, Asia, Global

About RUSAL (United Company RUSAL) :

United Company RUSAL primarily operates as an aluminium producer. The company is headquartered in Moscow, Russia and it engages in the production of aluminium, alloys and value-added products and focuses on the production and sale of primary aluminium. RUSAL is an integrated aluminium company which operates in 19 countries on 5 continents. The company employs approximately, 46,581 people internationally as of 2020. RUSAL was formed in March 2000 after the merger of a number of smelters and other aluminium producers located in the CIS. RUSAL is an entirely integrated company with an intricate production cycle for bauxite mining and the manufacture of raw materials. It also develops primary metals, semi-products and aluminium-based end products. The company implements innovative and energy-saving technologies to reduce greenhouse gas emissions at every juncture and 90% of the Company’s aluminium is produced from renewable electricity. RUSAL propagates responsible business by implementing a companywide human rights policy. It guarantees healthy working conditions and negates any form of discrimination amongst its employees. RUSAL recently won the TXF Award in the ‘Perfect 10 Deals of the Year’ category for its ‘Russian commodities finance deal of the year’ victory.

RUSAL’s unique selling proposition or USP lies in being the leading company in the global aluminium industry, producing metal with a low carbon footprint. Rusal’s mission statement reads, “Our mission is to become the most efficient aluminium company in the world, which we and our children can be proud of.”

RUSAL (United Company RUSAL) Revenue :


$ 9711 million - FY ending 31st December 2019 (y-o-y decline 5.5%)
$ 10280 million - FY ending 31st December 2018

Competitive Analysis of RUSAL (United Company RUSAL)

SWOT
PESTLE
The SWOT analysis of RUSAL is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. One of the largest producers of aluminum, alumina and other related alloys
2. Self-sufficiency in production
3. Cutting edge innovation to increase productivity and profitability
4. Focus on usage of renewable energy for production
5. Production and procurements across borders with high utilization
6. Presence in key markets
1. Failure in diversification of product portfolio
2. Losing market share in key markets
3. Improper utilization of some assets
4. Dependence on small group of customers
OpportunitiesThreats
1. Bright prospects of usage of aluminum and its alloys
2. Diversifying product portfolio
1. Volatility in the price and demand of aluminum
2. Uncertain earnings due to multiple external factors
3. Imposition of U.S sanctions might squash Rusal’s overseas supply chain
SWOT & PESTLE (combined)
Complete Report
USD 27
*
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
This is a custom report and will be delivered to your email inbox within 2 business days from purchase.

Detailed SWOT Analysis of RUSAL (United Company RUSAL)

Strength

1. One of the largest producers of aluminum, alumina and other related alloys: Rusal is a global brand from Russia dealing in both upstream to downstream segment of aluminum, The company is involved in exploration of bauxite and nepheline ore mines, production of aluminum, alumina through refineries. Rusal also produces alloys of aluminum and other products like wheels, foils, packaging grade aluminum, etc. Rusal is one of the largest aluminum producers in the world and it was the 3d largest producer in 2019 with production of 3.8 million tons, which is roughly 5.9% of the world’s total aluminum production. Rusal produced 7.9 tons of alumina in 2019, which was roughly 6.3% of the global alumina production. Rusal has 2 bauxite mines and 1 nepheline mine in Russia. Asides, Rusal has bauxite mines in Jamaica, Guyana and Guinea too.

2. Self-sufficiency in production: Rusal has a strong presence in the upstream business of the aluminum production which makes it a self-sufficient company and supplies for the midstream and the downstream businesses become ample. The company has 2 bauxite mines in Russia and 1 in Jamaica, 3 in Guyana and 1 in Guinea. The productions of the bauxite mines suffice 75% of the total requirements in alumina refineries. The company has also constructed the Hydel Power Plant under the BEMO project in JV with RusHydro. The plant suffices the energy requirements of Boguchansky Aluminum Smelter in the Krasnoyarsk region of Russia. Other plants of Rusal are also located to close proximities of power plants. Besides, the company has innovated efficient technologies (like baked anode) of smelting to increase production efficiency up to 30%. Rusal is swiftly installing its home grown highly efficient baked anodes in its smelting facilities. It has already been installed and tested successfully in Volgograd Aluminum Smelter. The company is also developing an Anode Factory with smelting facility at Taishet, where construction of facilities resumed in 2017 after closure in 2009 due to unfavorable market conditions.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Chinalco
  • Hongqiao Group
  • Xingfa
  • Rio Tinto
  • EGA
  • SPIC
  • Alcoa
  • Norsk Hydro
SWOT & PESTLE (combined)
Complete Report
USD 27
*
  • with PayPal
  • with Debit/Credit card
Great quality, Affordable pricing.
Safe and secure payments
This is a custom report and will be delivered to your email inbox within 2 business days from purchase.

Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in RUSAL (United Company RUSAL) Analysis Report

1. ANNUAL REPORT 2019 - https://rusal.ru/upload/iblock/ee0/ee03f7d07bd7bcc5bf32dceb03fced32.pdf
2. Press statement on the current situation with Nornickel - https://rusal.ru/en/press-center/press-releases/press-statement-on-the-current-situation-with-nornickel2/
3. Pace through the race annual report 2018 - https://rusal.ru/upload/iblock/d89/d8914ea0bc7ceefb6d0ec9297f6d6ab3.pdf
4. Sanctions have sent aluminum soaring. That could hurt your wallet - https://money.cnn.com/2018/04/11/investing/aluminum-prices-sanctions-rusal/index.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

How to Reference This Page?

You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.

RUSAL SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). RUSAL SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/rusal/ [Accessed 24 Sep, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

RUSAL SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

Copyright of RUSAL SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

You might also like to check out :
RUSAL SWOT & PESTLE Analysis
Price : USD 27