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RWE AG SWOT and PESTLE Analysis

ID : 52917053| Feb 2023| 21 pages

COMPANY PROFILE -RWE AG

Business Sector :Energy and Utilities

Operating Geography :Germany, Europe, Global

About RWE AG :

RWE AG is a German multinational company which generates and trades electricity in Asia-Pacific, Europe and the United States. It is headquartered in Essen, Germany. In 1898, the company was founded in Essen as Rheinisch-Westfälisches Elektrizitätswerk Aktiengesellschaft by EAG & Company and others and in 1990 it was renamed as RWE AG. It started its first operating station in 1900. The company was reorganized to hold energy, mining and raw materials; petroleum and chemicals; waste management; mechanical and plant engineering; and construction divisions in 1988. RWE is organized around four core areas: Offshore Wind, Onshore Wind/Solar, Hydro/Biomass/Gas, Supply & Trading. In addition to these, there is also a Coal/Nuclear segment. RWE completed its asset swap deal with E. ON in July 2020 and also transferred the international renewable generation portfolio of E.ON and innogy to RWE. The company aims to complete the construction of western part of Big Raymond (240 MW) which was delayed due to Covid-19, by the beginning of 2021. RWE AG received gold at the German Innovation Award in 2020.
RWE AG's Unique Selling Proposition or USP lies in being the world's second largest in offshore wind power, and Europe's third largest in renewable energy. RWE AG’s mission statement reads, "As a leading electricity producer, we take the initiative in providing clean electricity generation. We have thus defined the purpose of the new RWE as: “Our energy for a sustainable life”. We will put all our energy into making a sustainable life possible".

RWE AG Revenue :


€ 13,688 million – FY ended December 2020 (y-o-y growth of 4.28%)
€ 13,125 million – FY ended December 2019

Competitive Analysis of RWE AG

SWOT
PESTLE

The SWOT analysis for RWE AG is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Strong performances by group and subsidiaries
2. Global leader in clean, secure, and affordable electricity
3. No. 2 player in European power generation
4, Excelling in energy trading the core business of RWE.
5. Strong global presence with wide range of portfolio

1. Slow to shrink its carbon footprint
Opportunities
Threats
1. Growing demand of distributed generation in European countries.
2. Nuclear Energy needs planned investment and infrastructure
3, Uniquely positioned to benefit towards clean energy transition
4. Ambitious renewables growth targets across EU

1. Rapid technological changes and changes in consumer behavior
2. Aggressive competitors and seasonal demands are decreasing revenue
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Detailed SWOT Analysis of RWE AG

Strength

1. Strong performances by group and subsidiaries: RWE AG is a German based electric utility company headquartered in Essen. The RWE group operates through its various subsidiaries and serves millions of customers based in United Kingdom, Germany and Netherland. In fiscal 2019, RWE Group produced 153.2 billion kWH of electricity out of which 33% was from gas, 9% from coal, 14% was nuclear, 32% from ignite and 11 % from renewables. The RWE Group and its subsidiaries recorded net income of € 514 million which was higher than net income of 2018 that stood at € 472 million. The German energy utilities giant has now become the second largest electricity producer in Germany and is also focused on electricity generation through renewable sources.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growing demand of distributed generation in European countries: Distributed generation is small scale generation of power through renewable sources like wind, solar, geothermal etc. Demand for distributed generation has been swelling, leading to increase in demand of renewable energy. 500TWh volume of renewable electricity demand has already surpassed. There has been a rapid increase in demand of distributed generation from residential, industrial and commercial sectors with help of solar panels, small wind turbines, biomass combustion etc. Average prices for GO was €1.30/MWh and average price of hydro GO was €2.29/MWh. This depicts that market is expected to grow in billions by 2025 because consumers have shifted their preference towards energy generation from renewables.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • ENEL
  • VATTENFALL
  • UNIPER
  • E.ON S

Major Brands :

  • RWE Renewables GmbH
  • RWE Generation SE
  • RWE Power AG
  • RWE Supply & Trading GmbH
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References used in RWE AG SWOT & PESTLE Analysis Report

1, France’s Biggest Insurer Dumps German Power Giant Over Coal - https://www.bloombergquint.com/business/france-s-biggest-insurer-dumps-german-power-giant-over-coal
2, Sustainability Report 2020 - https://www.group.rwe/en/responsibility-and-sustainability
3, Demand for Renewable Electricity Surpasses 500 TWh in Europe - https://www.tdworld.com/renewables/article/20972174/demand-for-renewable-electricity-surpasses-500-twh-in-europe
4, The Future of Power Utilities in Central and Eastern Europe - https://www.pwc.com/sk/en/publikacie/assets/2016/the-future-of-power-utilities-in-central-and-eastern-europe.pdf
5, Brexit Industry Insights - https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/international-markets/deloitte-uk-brexit-industry-insights-energy.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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