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Safran S.A. SWOT & PESTLE Analysis

ID : 52784753| Sep 2020| 11 pages

COMPANY PROFILE -Safran S.A.

Business Sector :Aerospace and Defense

Operating Geography :France, Europe, Global

About Safran S.A. :

Safran S.A. is a French multinational company founded in 2005. It is a multinational aircraft engine, rocket engine, aerospace-component and defense company. A merger between the aircraft and rocket engine manufacturer and aerospace component manufacturer group SNECMA and the security company SAGEM, resulted in the birth of Safran in 2005. Safran took control of Zodiac Aerospace in 2018, significantly expanding its aircraft equipment activities. Safran is headquartered in Paris and employs over 95,000 people as of 2020. The name 'Safran' translates as rudder blade and also as saffron, which is attributed with triggering early international trade. A launcher joint venture called Airbus Safran Launchers was created by Safran with Airbus Group in May,2015. The Safran group is divided into three main branches; the first is the Aerospace Propulsion branch which groups all operations concerning the propulsion of aeroplanes, helicopters, missiles, and launchers, for the civil aviation, military aviation, and space markets: design, production, marketing, testing, maintenance, repair, and overhaul (MRO). The second division comprises the Aircraft Equipment, Defense and Aerosystems branch which oversees all design, production, sales, and support operations for systems and equipment used by civil and military airplanes and helicopters, and the third is the Aircraft Interiors branch which groups the cabin interiors, passenger and technical seats, cabin equipment and solutions focused on passenger comfort. This French defence MNC features on the Euronext stock exchange's list and is a part of the CAC 40 and Euro Stoxx 50 indices.
Safran's Unique Selling Proposition or USP lies in it being the leading international high-technology group and top-notch supplier of systems and equipment in the Aerospace and Defence markets. Safran’s mission statement reads "Safran is helping America's armed forces and those of allied nations around the world meet their missions with a wide range of advanced technologies – many of which are produced and supported by Safran businesses in the United States."

Safran S.A. Revenue :


EUR 24,640 million – FY ended 31st December 2019 (y-o-y increase of 17.1%)
EUR 21,050 million – FY ended 31st December 2018

Competitive Analysis of Safran S.A.

SWOT
PESTLE
The SWOT analysis for Safran is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Multiple contracts with airlines for provision of aircraft interiors and equipment
2. International high technology group with a strong global presence
3. Strong position as market leader in its business segments
4. Balanced portfolio across aerospace and Défense sector
5. Highly advanced and innovative solutions due to intensive investments in R&D
6. One Safran initiative- a key success factor
1. Quality issues with interiors by Safran in A350s
OpportunitiesThreats
1. Rising momentum in civil aviation traffic
2. Significant progress in Aerospace Propulsion segment due to ramped up deliveries of LEAP engines
3. Defence budgets increasing steadily across the globe driven by armed conflict and geopolitical tension
4. Investing in digital technologies and transformation
1. Challenges in the aerospace market upon hard deal Brexit
2. Growing competition at a global level due to strong sector growth
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Safran S.A.

Strength

1. Multiple contracts and agreements with airlines for provision of aircraft interiors and equipment: In the year of 2019, multiple contracts and agreements were announced at various events with Safran as the supplier. For instance, at the 2019 NBAA Business Aviation Convention & Exhibition in Las Vegas, it was announced that Safran will supply the complete nacelle for Gulfstream Aerospace's G700 business jet (Pearl 700 turbofan) and also signed the contracts for providing carbon brakes for over 850 aircrafts in the same year. Moreover, the firm was selected by the NSPA for the delivery of long-range multifunctional thermal imagers to the Danish Armed Forces as well as the contract for providing 1,000 multifunction infrared goggles and 8,000 stereoscopic night vision goggles to Armasuisse was won by Safran. In case of the supply of Aircraft Interiors, Safran was selected by major Asian and Pacific airlines for supplying the galleys of A330neo line-fit, Hybrite trolleys as well as first class, business class and premium economy class seats.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

Major Brands :

  • Safran (Safran Aero Boosters
  • Safran Aerosystems
  • Safran Aircraft Engines
  • Safran Cabin
  • Safran Corporate Ventures
  • Safran Electrical & Power
  • Safran Electronics & Defense
  • Safran Helicopter Engines
  • Safran Landing Systems
  • Safran Nacelles
  • Safran Passenger Solutions
  • Safran Seats
  • Safran Transmission Systems)
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Safran S.A. Analysis Report

1. 2019 INTEGRATED REPORT – Safran – https://www.google.com/search?q=2019+Integrated+Report+-+Safranwww.safran-group.com+%E2%80%BA+file+%E2%80%BA+safran_ri_2019_uk_mel&rlz=1C1CHZN_enIN914IN914&oq=2019+Integrated+Report+-+Safranwww.safran-group.com+%E2%80%BA+file+%E2%80%BA+safran_ri_2019_uk_mel&aqs=chrome..69i57.1386j0j7&sourceid=chrome&ie=UTF-8
2. Excellent 2019 performance - https://www.safran-group.com/media/excellent-2019-performance-20200227
3. Aero engine maker Safran planning for worst-case cliff-edge Brexit - https://in.reuters.com/article/us-britain-eu-safran/aero-engine-maker-safran-planning-for-worst-case-cliff-edge-brexit-idINKCN1GI1Y5
4. Rising Geopolitical Tensions Boost Military Spend on Electronic Warfare Equipment - https://moderndiplomacy.eu/2020/01/16/rising-geopolitical-tensions-boost-military-spend-on-electronic-warfare-equipment/
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SWOT & PESTLE.com (2020). Safran S.A. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/safran/ [Accessed 30 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Safran SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

Copyright of Safran SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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