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Sage Group plc SWOT & PESTLE Analysis

ID : 52754753| Sep 2020| 12 pages

COMPANY PROFILE -Sage Group plc

Business Sector :Information Technology, Software

Operating Geography :UK, Europe, Global

About Sage Group plc :

The Sage Group plc is a British software publishing company. The company develops, publishes and distributes business software and solutions, and provides accounting and payroll software for personal computer systems. Through its subsidiaries, Sage also operates as a registered user database for their similar products and services, primarily computer forms, program upgrades, software support contracts and training. The company is headquartered in Newcastle Upon Tyne, United Kingdom and it employs a workforce of 13,000 people and serves more than three million customers in 23 countries. The Sage Group was established by David Goldman in 1981. Sage began when David Goldman collaborated with Graham Wylie to create and sell accounting software programs in Newcastle. The company has rapidly grown through expansion and an intricate program of acquisitions. Sage is continuously impacting the world through their global program of corporate philanthropy which includes volunteering and donating worth 4.2 million Euros to non-profit organizations. Sage Foundation exclusively offers discounted Sage Business Cloud subscriptions to special charities, social enterprises and non-profits through NPO Success. The company recently won the honorable award for Cloud Innovation at the 2019 Innovation Awards.
The Sage Group’s unique selling proposition or USP lies in being one of the world’s largest providers of accounting and payroll software and services. Its mission statement reads, “Sage Foundation is committed to transforming lives by investing our time, money, expertise, and technology to create sustainable social, economic, and entrepreneurial opportunities in our local communities around the world.”
Sage Group’s vision is “To become a great SaaS Company for Customers and Colleagues alike.”

Sage Group plc Revenue :


GBP 1,936 million – FY ended 30th September 2019 (y-o-y increase of 4.9%)
GBP 1,846 million – FY ended 30th September 2018

Competitive Analysis of Sage Group plc

SWOT
PESTLE
The SWOT analysis for Sage Group plc is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Market leader with a strong portfolio of world-class and innovative products
2. Robust digital & direct sales presence, with a global network of partners
3. Strong reputation as a trusted advisor providing market leading customer service
4. Strong global reach along with local focus
5. Delivering progress on four strategic KPIs
6. Continuous focus on customer centric innovation
1. Technical issues with Sage Drive causing customer dissatisfaction
OpportunitiesThreats
1. Continued focus on conversion to SaaS company, with further investments in Sage Business Cloud
2. Internationalization of key cloud-native products
3. The market shift to subscription and the cloud
1. Aggressive competition leading to exiting the markets
2. Impact of pandemic on SME businesses
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sage Group plc

Strength

1. Market leader with a strong portfolio of world-class and innovative products: The Sage Group is known as a global market leader and technology-provider for the SMEs (small and medium businesses). Sage delivers greater customer value through innovation. Some of the innovative products include Sage Accounting, Sage Intacct, Service Fabric and Pegg. Sage Intacct is powered by the advanced technologies, artificial intelligence and machine learning, including AI-powered timesheets, contract renewal forecasting and transaction anomaly detection. Service Fabric is another example of Sage Group’s portfolio of innovative products, which acts as the architectural ‘glue’ of Sage Business Cloud. Also, the world’s first accounting chatbot, Pegg has been continuously evolving over the years, from a social-media based bot in its infancy to providing robust support for Sage products.

2. Robust digital & direct sales presence, with a global network of partners: Sage is a global market leader with unified, technical solutions for the small and medium businesses, as it upholds the ambition to become a great SaaS company. The company further strengthens its customer reach, with the help of its strong digital and direct sales presence, that is largely supported by a global network of partners. The network comprises of 100,000 accountants who provide advice and sell solutions to the company, 40,000 value-added resellers who are involved in the selling and implementing Sage solutions, and 1,000 independent software vendors who add further functionalities as well as vertical customisation to the Sage solutions. Moreover, a number of strategic alliances with some of the biggest technological companies are also included in this global network.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

  • Pegasystems
  • Ideagen
  • Intuit
  • Xero
  • NetSuite
  • Oracle Financial Services Software

Major Brands :

  • SAGE Automation
  • Nukon
  • Skills Lab
  • Embedded Expertise
  • NSAG IPMS Solutions
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Sage Group plc Analysis Report

1. Sage Intacct equips customers for the future of finance, as innovation takes center stage at Sage Intacct Advantage 2019 - https://www.globenewswire.com/news-release/2019/10/23/1934296/0/en/Sage-Intacct- equips-customers-for-the-future-of-finance-as-innovation-takes-center-stage-at-Sage-Intacct-Advantage-2019.html
2 Sage Exits Latin America Amid Cloud Transition Growing Pains - https://www.pymnts.com/news/b2b-payments/2020/sage-exits-latin-america/
3. SME redundancy warning as survey suggests 1.4m jobs could go - https://www.business-live.co.uk/economic-development/sme-redundancy-warning-survey-suggests-18593978
4. Annual Report 2019 - https://www.bing.com/search?q=Annual+Report+2019&pc=COS2&ptag=D031719-N0340A5AF4E3D53C&form=CONBDF&conlogo= CT3335878&SearchUrlPostfix=/search&toWww=1&redig=94301E142BFF4BA685E9ACAEF84B6CB1
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SWOT & PESTLE.com (2020). Sage Group plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sage-group/ [Accessed 29 Nov, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Sage Group plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

Copyright of Sage Group plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Sage Group plc SWOT & PESTLE Analysis
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