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SAIC Motor SWOT & PESTLE Analysis

ID : 52218453| Feb 2018


Business Sector :Automobile

Operating Geography :Asia, China, Global

About SAIC Motor :

Shanghai Automotive Industry Corporation (SAIC Motor) is one among the Big Four automobile manufacturing companies based out of Shanghai, China with a total equity of around 11 billion shares. A fortune 100 company, its major activities include development, production and distribution of the commercial vehicles. The various other services offered by the company include trading, financing of automobiles, servicing etc.

SAIC Motor Revenue :

756 billion yuan (FY ending 2016)

Competitive Analysis of SAIC Motor

The SWOT analysis for SAIC Motor is presented below:
1. Strong domestic automaker with a high growth rate and market share
2. Fortune 100 company and labelled “Representative of Chinese Auto Brands”.
3. End-to-end presence in the auto market including manufacturing, sales, finance and insurance
1. Heavily reliant on technology of international JV partners
2. Negligible global presence and low brand awareness of SAIC’s in house brands
1. Expansion in Indian markets with purchase of GM’s plant
2. Great potential for SAIC in automotive aftermarket
3. Tech innovation through JV’s will increase competency
1. Tax incentives on electric, hybrid and fuel cell cars may not extend beyond 2017
2. Tough competition faced by SAIC in international markets
3. Lifting of FDI cap by Chinese government to hurt profits
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Detailed SWOT Analysis of SAIC Motor


1. Strong domestic automaker with a high growth rate and market share: SAIC is the largest automobile manufacturer in China which is the world’s largest auto market as of 2017. SAIC is a strong and established domestic automaker and its car sales hit 6.489 million units in 2016. SAIC also has end-to-end presence in the automobile value chain including manufacturing, sales, finance and insurance though which it can enhance the comprehensive competitive capacity.

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