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SAIC Motor SWOT & PESTLE Analysis

ID : 52218453 | Oct 2017

OVERVIEW

Name of the Company: SAIC Motor

Business Sector: Automobile

Operating Geography: Asia, China, Global

About the Company: Shanghai Automotive Industry Corporation (SAIC Motor) is one among the Big Four automobile manufacturing companies based out of Shanghai, China with a total equity of around 11 billion shares. A fortune 100 company, its major activities include development, production and distribution of the commercial vehicles. The various other services offered by the company include trading, financing of automobiles, servicing etc.

Revenue: 756 billion yuan (FY ending 2016)

SWOT & PESTLE Analysis

The SWOT analysis for SAIC Motor is presented below:
Strengths
Weaknesses
1. Strong domestic automaker with a high growth rate and market share
2. Fortune 100 company and labelled “Representative of Chinese Auto Brands”.
3. End-to-end presence in the auto market including manufacturing, sales, finance and insurance
1. Heavily reliant on technology of international JV partners
2. Negligible global presence and low brand awareness of SAIC’s in house brands
Opportunities
Threats
1. Expansion in Indian markets with purchase of GM’s plant
2. Great potential for SAIC in automotive aftermarket
3. Tech innovation through JV’s will increase competency
1. Tax incentives on electric, hybrid and fuel cell cars may not extend beyond 2017
2. Tough competition faced by SAIC in international markets
3. Lifting of FDI cap by Chinese government to hurt profits
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Strengths

1. Strong domestic automaker with a high growth rate and market share: SAIC is the largest automobile manufacturer in China which is the world’s largest auto market as of 2017. SAIC is a strong and established domestic automaker and its car sales hit 6.489 million units in 2016. SAIC also has end-to-end presence in the automobile value chain including manufacturing, sales, finance and insurance though which it can enhance the comprehensive competitive capacity.

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The PESTLE analysis for SAIC Motor is presented below:
Political
Economical
1. Government incentives propel domestic automakers such as SAIC.
2. High vehicle import tariffs and FDI restrictions in China helps domestic companies
1. Increase in cost of labor and raw material in China affecting automakers
2. Slowdown in Chinese economy impacting demand but annual growth expected be 6.3% till 2020
Social
Technological
1. High consumer reliance on internet and social media in China when buying a car
2. Chinese consumers more open to renting, leasing or co-owning cars
1. SAIC’s investments and push towards cleaner technologies
2. Setting up innovation centers via partnerships to boost R&D
Legal
Environmental
1. Dependence on IP and patents of foreign partners results in difficulty in internalizing technology1. Strategic partnership with eHi Car to promote adoption of electric vehicles
2. Stricter emissions reduction requirements for Europe and US markets
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Political

1. Government incentives propel domestic automakers such as SAIC: Government incentives propel the auto manufacturing industries. The bureaucrat benefit by running various auto companies as they enjoy a steady investment capital from Government. The policy of joint ventures of Chinese and Foreign manufacturers aims at helping the local ones to learn from their global competitors. This strategy also helps establishing large conglomerates of business that can then directly compete with large multinational firms.

2. High vehicle import tariffs and FDI restrictions in China to help domestic companies: The crowded automaker field of China obstructs the individual local companies to build identity. Average performing Chinese firms in terms of return on the investments are becoming demotivated to invest in R&D. To tackle these issues, Government has imposed heavy tariffs on the vehicle imports to encourage local manufacturers. Also there are FDI restrictions on foreign automakers firms investing in China. The Chinese Government is even encouraging investments in R&D sectors to reduce acquisition of Western firms  

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