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SAIC Motor SWOT & PESTLE Analysis

ID : 52218453| May 2022

COMPANY PROFILE -SAIC Motor

Business Sector :Automobile

Operating Geography :Asia, China, Global

About SAIC Motor :

SAIC Motor Corp Ltd (SAIC Motor), a subsidiary of Shanghai Automotive Industry Corporation (Group) is a manufacturer of passenger cars and commercial vehicles. The company provides a range of components such as engines, gearboxes, powertrains, chassis, interior, exterior and other miscellaneous electronic components. It also offers logistics services, mobility services, auto E-commerce, energy-saving and recharging services, auto-related finance, insurance and investment. SAIC Motor also carries out research and development, production and sales of auto parts (such as power drive system, chassis, interior and exterior trims, etc.), auto-related services (ex., logistics, e-commerce, mobility services, etc.), auto-related finance, big data, and artificial intelligence. It has overseas operations and international commerce and trade business. SAIC Motor’s has around 9 subsidiaries including SAIC Passenger Vehicle Branch, SAIC Maxus, IM MOTORS, SAIC Volkswagen, SAIC General Motors, SAIC-GM Wuling, NAVECO, SAIC-IVECO Hongyan, and Sunwin. In 2022, an affiliate of SAIC Motor, Anji Logistics Co. Ltd., signed an agreement with China State Shipbuilding Corp (CSSC). The agreement states that CSSC will build a couple of customized roll-on-roll-off ships for Anji to meet the growing demand of its overseas business.

SAIC Motor’s unique selling proposition or USP lies in being the largest auto group in China. SAIC Motor’s vision and mission statement reads, “Delivering extraordinary mobility solutions with green and sustainable technology.”

SAIC Motor Revenue :


US Dollars 107.555 billion - FY ending 2021 (y-o-y decline 11.9%)
US Dollars 122.072 billion - FY ending 2020

Competitive Analysis of SAIC Motor

SWOT
PESTLE
The SWOT analysis for SAIC Motor is presented below:
Strengths
Weaknesses
1. One of the ‘Big Four’ state-owned multinational automotive firm
2. Consistently ranked among the top 100 in the Fortune Global 500
3. Ranks first in terms of vehicle production and sales in China
4. End-to-end presence in the auto market including manufacturing and sales, finance, insurance and international operations
5. Dominates the batteries, electric drives and electric control systems in China
1. Slump in sales due to the pandemic
2. Low brand awareness of SAIC’s in-house brands
Opportunities
Threats
1. SAIC-GM-Wuling joint venture commands second-highest share in EV market
2. The firm is building on technical hardware, integrated ecological platform and innovative software as competitive advantages in the EV market
1. Subsidies on new energy vehicles reduced, bound for complete withdrawal in 2023
2. Legislations to impact ICE to EV manufacturing ratio
3. Adjustment in automotive market and shortage of chips
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of SAIC Motor

Strengths

1. One of the ‘Big Four’ state-owned multinational automotive firm: SAIC Motor Corporation is a state-owned automobile manufacturer, headquartered in Shanghai, China. The company is ranked among the ‘Big Four’ Chinese automakers, namely Dongfeng Motor, FAW, and Chang’an Motors. It specializes in manufacturing some of the most fuel-efficient and luxurious vehicles in China. SAIC has joint ventures with General Motors, Volkswagen, and Volvo. Its major activities include development, production and distribution of the commercial vehicles. In 2020, SAIC manufactured 5.6 million finished vehicles. This figure includes 2.6 million self-branded vehicles, accounting for 46.4 percent of the total, 320,000 new energy vehicles, and 390,000 exported vehicles. It has been ranking first in China for the past 15 years.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. SAIC-GM-Wuling joint venture commands second-highest share in EV market: General Motor sells EVs in China under two joint ventures (JV). One JV is with the state-owned SAIC Motor, and another with SAIC Motor and Wuling Automobile. The SAIC-GM-Wuling (SGMW) joint venture controls around 15% of China's EV market between January and October in 2021. This is the second highest share of China's EV market. Less than one-fourth of the sales under the two JVs are electric. While General Motors' EV sales in China are growing, its competitors are growing faster. In two months, SGMW's market share has fallen roughly 2%. SGMW's HongGuang Mini EV is the top-selling EV model in China. If the joint venture manages to bring new and successful EV models, it could retain its share in the competitive Chinese market.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • FAW Group
  • Dongfeng Motor Corp
  • Changan Automobile

Major Brands :

  • Maxus
  • MG
  • Yuejin
  • Roewe
  • IM
  • R Brand
  • Nanjing Automobile
  • SAIC Volkswagen
  • SAIC-GM
SWOT & PESTLE (combined)
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References used in SAIC Motor SWOT & PESTLE Analysis Report

1. Meet our parent company: SAIC Motor- https://news.mgmotor.eu/meet-our-parent-company-saic-motor/

2. SAIC MOTOR- https://www.saicmotor.com/english/latest_news/saic_motor/55866.shtml

3. SAIC Motor posts 20.2% YoY drop in 2020 net profit-https://autonews.gasgoo.com/m/70018110.html

4. Top 4 Biggest Chinese Car Companies- https://firmsworld.com/top-4-biggest-chinese-car-companies/

5. 8 Chinese Car Companies That Could Burst Onto The World Market-https://www.hotcars.com/chinese-car-companies/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SAIC Motor SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). SAIC Motor SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/saic-motor/ [Accessed 24 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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