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Salesforce.com SWOT and PESTLE Analysis

ID : 52269253| Feb 2023| 18 pages

COMPANY PROFILE -Salesforce.com

Business Sector :Information Technology, Customer relationship management (CRM)

Operating Geography :United States, North America, Global

About Salesforce.com :

Salesforce.com, Inc. is an American company that provides cloud hosted Customer Relationship Management (CRM) platform. It was started in 1999 by former Oracle executive Marc Benioff, Parker Harris, Frank Dominguez and Dave Moellenhoff as an organization for Software as a Service (SaaS). It is headquartered in San Francisco, California. Its main sources of revenue include subscription fees from its CRM software as well as premier support. Salesforce generates its primitive revenue from subscription and support fees, mainly from the four core categories of businesses viz., Sales cloud, Service cloud, Sales Platform and Marketing and Commerce cloud. It ranked first in Fortune’s 100 best companies to work for, which is a great feather in its cap. Salesforce has taken up initiatives for welfare of employees, by focusing on aspects like equal pay, equal opportunity, equal rights and equal advancement. Salesforce announced in May 2022 that it had signed a definitive agreement to buy Troops.ai, a leading provider of a revenue communications solution that helps teams improve sales velocity, forecasting, visibility, and collaboration.

Salesforce’s core USP or Unique selling proposition lies in being a “global leader in offering cloud-based CRM or Customer Relationship Management software through the internet as a service. Salesforce’s mission statement reads “Our core mission is to empower our customers to connect with their customers in entirely new ways through cloud, mobile, social, Internet of Things (“IoT”) and artificial intelligence (“AI”) technologies.” Salesforce’s vision statement reads “We’re committed to a sustainable future for all.”

Salesforce.com Revenue :


$21.3 billion - FY ending 31st January, 2021 (y-o-y growth of 25%)
$17.1 billion - FY ending 31st January, 2020

Competitive Analysis of Salesforce.com

SWOT
PESTLE
The SWOT/TOWS analysis is a structure, employed to assess a company's competitive stance by identifying its internal strategic factors like strengths and weaknesses, external strategic factors like opportunities and threats. Precisely, SWOT analysis is a primitive evaluation model that evaluates the internal and external factors and their influences on the company's micro and macro environment.
Salesforce’s CRM business model is broken down in to various key business segments offering distinct services like-
• Marketing cloud: offering digital marketing automation and analytics service
• Data cloud: Automated system for maintaining CRM’s record
• Community cloud: offering wide variety of web properties
• Service cloud: offering assistance and customer support based services
• Sales cloud: offering services to monitor entire sales
• Commerce cloud: Monitors business engagement with customers over distinct channels
• Health cloud: Health care CRM to engage with patients
• Financial service cloud and App cloud
Salesforce is a global leader in CRM OR Customer Relationship Management software, the company introduced its first CRM software in the year 2000, since then they have extended their suite of service offerings to almost all sizes of businesses, operating in various industries. Their comprehensive portfolio of services, easy to use CRM application, versatility and customization option, subscription-based model, market share, innovative services, leadership in cloud-based CRM, strong customer base and reliable employee support are all the key strengths of Salesforce that gives the company a competitive edge over its rivals in the CRM industry.
Though Salesforce.com has witnessed impeccable growth, certain internal factors like deliberate slow expansion in potential markets, software more adapted to the B2B market and not very favorable for B2C, product pricing which is on the expensive side, not implementing the “multiple roles” feature in the organization, are all weaknesses of Salesforce.com. The CRM market is profoundly competitive; it is subjected to wavering technology, shifting customer demands, swiftly elaborating with new products and services. Some of Salesforce’s biggest competitors are Microsoft Dynamic CRM, Oracle, and SAP Salesforce is a software-as-a-service (SaaS) vendor; its largest acquisition by far has been InStranet, a customer service technology software provider. This kind of acquisition is a great opportunity for Salesforce. Another big opportunity for Salesforce is its strategic partnership with Google (Google Analytics 360 and G Suite) to provide smarter and collaborative experiences to its customers. Progressions in technology will be beneficial for the company, for instance IoT being the new face of technology can make the CRM model easier and smarter, with the ability to gather and analyze data in the most effective way. Advantages of cloud computing are driving businesses to use cloud-based services, this shows that Salesforce’s offerings are high in demand.
One of the biggest challenges to Salesforce is data security; if the data of their cloud computing platform provider or third-party service partners is breached, then customers will sense that Salesforce is no longer secure and will quit using its services. One instance of fraudulent attack was witnessed in 2009, when one of the Salesforce employee account was breached to obtain sensitive information of customers, however authorities claimed that there was no security flaw with the system, instead the employee was tricked in order to obtain credentials. Security breach is one of the biggest threat apart from various other factors like high competition, economic recession in the US and dependence on third parties for internet services.
The SWOT analysis for Salesforce.com is presented below in SWOT Matrix followed by detailed swot analysis report:
Strengths
Weaknesses
1. Delivering consistent growth from 5 years
2. Innovative and diversified product portfolio
3. Leader in on-demand cloud hosted CRM
4. Strong market share in CRM
1. Focusing more on home-ground
Opportunities
Threats
1. Growth in the CRM market
2. Investment in IoT & Analytics
3. Growth through strategic alliances
4. GDPR compliance to drive CRM adoption
5. Expanding into new categories and verticals
1. Data privacy and hacking
2. Regulatory issues to data privacy and usage
3. Dependence on third party for internet infrastructural maintenance
4. Highly competitive market with growing need for technology
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Salesforce.com

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growth in the CRM market: The global customer relationship management market was worth USD 52.4 billion in 2021, and it is expected to grow at a CAGR of 13.3% from 2022 to 2030. The COVID-19 pandemic has prompted several organisations around the world to create a roadmap and work with their customers to figure out how to move forward in the future. Further CRM also became the largest and the fastest growing CRM market, overtaking database management systems (DBMSs). According to leading industry reports and company data, Salesforce has consistently retained its number one position, both in terms of revenue and market share followed closely by Oracle and SAP. The growth of CRM is primarily driven by cloud service revenue which uses SaaS (Software as a Service) as the major delivery model. Spending in North America was in double digits as it generated the bulk of revenue in the overall CRM market. However, emerging markets such as Asia-Pacific saw the fastest growth with China leading the pack.

2. Investment in IoT and Analytics: The market for Internet of things (IoT) and analytics is growing very fast and most organizations are coming up with products to make the best of this transformation. Salesforce too has been making attempts to introduce new products such as Commerce Cloud and Salesforce Quip. Salesforce's Analytics service offering, which includes Tableau, offers customers advanced analytics and an end-to-end analytics solution for a variety of enterprise use cases. Customers can use analytics to better understand their business data with intelligent analytics. From 2022 to 2027, the IoT market is expected to grow at a CAGR of 22.0 percent to $525 billion, according to IoT Analytics. The most significant impact would be on manufacturing, logistics, transportation and utilities industries and they would need secure, scalable end-to-end integration solutions and cloud systems and platforms.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
The SWOT and PESTLE Analysis reports provide strategic intelligence on the following:
1. The SWOT and PESTLE analysis report of Salesforce presents a comprehension of the complex internal and external factors affecting the brand and its operations. It provides insights into micro and macro factors through a thorough examination of internal and external factors.
2. The report comprises of SWOT and PESTLE matrices to provide a quick glance at internal and external factors, followed by a comprehensive SWOT analysis report and PESTLE analysis report.
3. Utilizing the SWOT/TWOS analysis to examine the present Strengths, Weaknesses, Opportunities, and Threats of Salesforce.
4. Core competitive advantages enjoyed by Salesforce over its rivals and competitors from the CRM industry.
5. Utilizing PESTLE/ PESTEL/ STEEPL Analysis for interpretation of all external factors namely, political, economic, social, technological, legal and environmental and highlighting their impact on the Salesforce business model.
6. Summary of Salesforce founders, employee base, its corporate headquarters, owners & stakeholders and revenue jumps, followed by a complete company analysis to gain insights into company profile, business model, business plans and marketing strategy.
7. Penetrations into Salesforce business diversification, eliciting its key business segments and highlighting its major competitors.
8. Analysis of the acquisitions, mergers, capital raising, equity transactions, alliances or partnership ventures that Salesforce subscribed with deal valuations and the business objectives or goals that were achieved with them.
9. Cognizance of current trends of the IT and CRM industry and its influences on Salesforce.
10. Understanding of Salesforce’s USP or unique selling proposition, mission statement and vision statement that has set a benchmark in the CRM industry.
11. Synopsis of Salesforce’s business model, along with further division and examination of key business segments and business case study.
12. Crisp information about the Salesforce’s share price, key performance indicators, success factors, value proposition and core competencies.

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References used in Salesforce.com SWOT & PESTLE Analysis Report

1. Annual Report - https://s23.q4cdn.com/574569502/files/doc_financials/2021/ar/Salesforce-FY-2021-Annual-Report.pdf
2. Salesforce Signs Definitive Agreement to Acquire Troops.ai - https://www.salesforce.com/news/stories/corporate-news-update-2022/
3. Leading vendor market revenue share of customer relationship management (CRM) applications market worldwide from 2016 to 2021 - https://www.statista.com/statistics/972598/crm-applications-vendors-market-share-worldwide/
4. Why Salesforce Is Focusing More on the Asia-Pacific Region - https://cloudworks.ae/why-salesforce-is-focusing-more-on-the-asia-pacific-region/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Salesforce.com SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Salesforce.com SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/salesforce/ [Accessed 29 Feb, 2024].

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Salesforce.com SWOT and PESTLE analysis has been conducted by Rakhi Bansal and reviewed by senior analysts from Barakaat Consulting.

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