Porter's Five Forces for Samsung Group
About Samsung Group
Samsung, a South Korean multinational conglomerate, traces its roots to 1938 as a trading company. Samsung Electronics, pivotal to its success, emerged in 1969, swiftly becoming a leading South Korean manufacturer. With headquarters in Samsung Digital City, Suwon, South Korea, Samsung is the largest South Korean chaebol, featuring diverse businesses under its umbrella. Initially a trading company, Samsung expanded into food processing, textiles, insurance, and electronics in the late 1960s. Today, Samsung boasts over 250,000 employees. In 2023, it introduced Samsung Gauss, a generative artificial intelligence model, showcasing its commitment to pioneering advancements in technology.
Porter’s Five Forces Model
Porter’s 5 Forces analysis for Samsung will help to determine market forces like competition and demand. This competitive forces model for Samsung demonstrates the competitive environment and provides valuable insights to develop effective strategies. The five forces operating in a competitive environment are shown in the diagram below: