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Sappi Limited SWOT & PESTLE Analysis

ID : 521199853| Apr 2022| 19 pages

COMPANY PROFILE -Sappi Limited

Business Sector :Paper and Forest Products

Operating Geography :South Africa, Africa, Global

About Sappi Limited :

Sappi Limited is a South African corporation headquartered in Johannesburg. It was founded in 1936 as South African Pulp and Paper Industries Limited. Sappi's operations are divided into three divisions: Sappi Fine Paper, Sappi Forest Products, and Sappi Trading. Sappi Fine Paper North America, Sappi Fine Paper Europe, and Sappi Fine Paper South Africa are the three geographic business segments that run the company. North America, Europe, Southern Africa, and Asia are all home to Sappi Fine Paper's manufacturing and marketing facilities. The company's major areas of specialisation are graphic/printing papers, packaging and speciality papers, dissolving wood pulp (DWP), as well as goods in adjacent disciplines such as nanocellulose and lignosulfonate. The business has manufacturing operations in nine countries across four continents, with clients in more than 100 nations. In October 2021, Sappi Europe announced that it has decided to implement a broad energy surcharge across all goods because it can no longer bear the full impact of the enormous spike in energy prices.

Sappi's USP lies in its being a global leader in sustainable woodfibre products and solutions in the areas of dissolving pulp, printing papers, packaging and speciality papers, casting and release papers, biomaterials, and bio-energy. The mission statement of Sappi reads, "Through the power of One Sappi — committed to collaborating and partnering with stakeholders — we aim to be a trusted and sustainable organisation with an exciting future in woodfibre and products in adjacent fields".

Sappi Limited Revenue :


US$ 5,265 million - FY ending 30th September 2021 (y-o-y growth 14.23%)
US$ 4,609 million - FY ending 30th September 2020 (y-o-y growth -19%)
US$ 5,746 million - FY ending 30th September 2019

Competitive Analysis of Sappi Limited

SWOT
PESTLE
The SWOT analysis for Sappi Limited is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. The company has a diversified product portfolio
2. Sappi Limited is one of the world’s leading manufacturer of dissolving pulp and coated woodfree paper
3. It has global presence with customers in more than 150 countries
1. The company is heavily indebted
2. Lowered credit ratings to “Ba2” due to declining operating profits in the recent periods
3. The company’s manufacturing and forestry operations are dangerous causing risk to health and safety of employees
OpportunitiesThreats
1. Constant investment in research and development
2. Growth in the packaging and specialty papers and dissolving pulp product sector
3. Expansion in markets for sugar, furfural, lignin, nanocellulose
1. The prevalence of HIV or AIDS in South African region
2. Covid 19 could continue to negatively impact demand
3. Digitalization of publication paper
4. Severe events like fires and droughts.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sappi Limited

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1.The prevalence of HIV or AIDS in South African region: Sappi is based in South Africa. A major portion of their operations take place in South Africa and accounted for 25%,24% and 26% in the fiscal year 2019,2018 and 2017 respectively. However, one of the major drawbacks of the South African region is that it has the highest rates of HIV or AIDS in the world. Though comprehensive initiatives for HIV and AIDS management were taken to address the effect and impact of it on employees, the operations of the company and the business of the company yet it continues to incur costs related to the prevention, detection and treatment of the disease. Due to the disease the company might be exposed to lost workers’ time and a potential loss of skills. There is no guarantee that any management program will reduce the infection rate.

2.Covid 19 could continue to negatively impact demand: The Covid-19 pandemic has caused volatility in demand for the products of the company. Towards the end of the six-month period that ended in March 2020 the company received cancellations of graphic paper and dissolving pulp orders which were scheduled to be delivered in June,2020. Moreover, the order for these two categories also slowed down. In April 2020, the sales volume of graphic paper in Europe and North America were 27% lower than the budget of the company and less than the previous year April 2019. The sales for graphic paper in April 2020 was 35% lower than the company’s budget. The demand for newsprint and office paper were also significantly impacted. The pandemic has severely impacted the consumer preferences too since they prefer contactless digital media over print media.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Lecta
  • Stora Enso
  • Klabin
  • The Navigator Company

Major Brands :

  • Sappi Verve
  • Sappi Papier Holding GmbH
  • Sappi Cloquet LLC
  • Sappi North America
  • Sappi Southern Africa Limited
SWOT & PESTLE (combined)
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References used in Sappi Limited SWOT & PESTLE Analysis Report

1. About the company - https://www.sappi.com/about-us
2. Sappi risk report 2020 - https://cdn-s3.sappi.com/s3fs-public/2020-Sappi-Risk-Report_Final.pdf
3. Brexit and UK paper industry - https://pgpaper.com/wp-content/uploads/2018/06/BREXIT-and-its-impact-on-paper-industry-in-UK_June2018.pdf
4. Livemint.com - https://www.livemint.com/Opinion/S51Nwpn3sHNNyHlCAumbgP/Opinion--Advertising-shift-to-digital-media-affects-print.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Sappi Limited SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). Sappi Limited SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sappi-limited/ [Accessed 18 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Sappi Limited SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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