COMPANY PROFILE -SATS Ltd.
Business Sector :Aviation, Airline Catering, Logistics
Operating Geography :Singapore, Asia, Global
About SATS Ltd. :
SATS Ltd. is Singapore Changi Airport's primary ground-handling and in-flight catering service, provider. The company was formally corporatized on December 15, 1972, with 1,673 employees. In Asia, the firm provides gateway and catering services. Airline catering, food distribution and logistics, industrial catering, and linen and laundry services are all part of SATS food services. Airfreight, baggage and ramp handling, passenger services, aviation security, cargo, warehousing, perishables processing, cruise handling, and terminal management are all part of its gateway services. The company's subsidiaries include SATS Airport Services, SATS Catering, SATS Security Services, Aero Laundry & Linen Services, Aerolog Express, Country Foods Pte Ltd., and Singapore Food Industries. SATS manages ground handling and airline catering operations at almost 44 airports in Asia, the Middle East, and Europe. SATS has a network in Asia, which includes collaborative ventures in China, Hong Kong, Macau, India, the Philippines, Indonesia, Taiwan, Vietnam, and the Maldives, in addition to its operations in Singapore. In May, 2021, the business revealed that it had redeployed its resources to serve India's Covid19 surge. To keep personnel safe and support community relief efforts, the company is collaborating with its joint venture companies in India, AISATS and TajSATS.
SATS Ltd.'s Unique Selling Point or USP lies in it being Asia's leading Food Solutions and Gateway Services provider and the third most-admired company in Singapore. The vision statement of SATS Ltd. reads, "Focused on purposeful growth and transformation, our vision is to be the market leader by delighting customers with innovative food solutions and seamless connections".
SATS Ltd. Revenue :
$1,941.2 million - FY ending 31st March 2020 (y-o-y growth 6.2%)
$1,828.0 million - FY ending 31st March 2019
Competitive Analysis of SATS Ltd.
The SWOT analysis for SATS Ltd. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. SATS food division catered to essential workers and migrant laborers during pandemic
2. Long-term contracts with multiple countries to handle cargo terminal construction
3. Conducts regular training programs to upskill employees
4. Bronze medal winner at Singapore’s Culinary Olympics 2020 | 1. Steep decline in joint-venture profits
2. Increasing operating and non-operating expenditures |
| Opportunities | Threats |
1. Acquisition of Monty’s Bakehouse to enhance culinary services
2. Expand presence in Mainland China
3. Reduce carbon emissions to strengthen climate resilience | 1. Aviation industry slowdown will affect their business
2. US-China tensions affecting cargo business
3. Rising fuel prices will increase operational cost |
SATS Ltd. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of SATS Ltd.
Strength
1. SATS food division catered to essential workers and migrant laborers during pandemic: During the COVID-19 pandemic, SATS used their large-scale kitchens and culinary capabilities to respond and offer help to those affected by the pandemic. SATS has a very well-functioning and up-to-data digital supply chain that increased the speed of their response. SATS managed to redirect their culinary operations towards feeding essential workers, migrant laborers, and even provided pre-cooked meals in supermarkets for regular customers. In india, SATS partnered with the Taj Public Service Welfare Trust and together they delivered thousands of meals every day to frontline workers, hospital staff, migrant workers, and healthcare professionals in Delhi and Mumbai.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Acquisition of Monty’s Bakehouse to enhance culinary services: In 2020, SATS acquired Monty’s Bakehouse, a pioneer in sustainable cabin packaging and recycling. Monty’s Bakehouse is a member of the Airline Sustainability forum, and they are representatives of the Advisory Committee for the Global Tourisms Plastics Initiative under the umbrella of the UN Environment Program and Ellen McArthur Foundation’s UNWTO. This acquisition will help SATS compete with other airline food providers in terms of sustainability, and they will also cater to increasing consumer demand for sustainable, recyclable, low-touch packaging post-pandemic. This is a strategic acquisition that will help SATS expand their culinary operations and meet their sustainability goals. In 2021, they plan to set up an innovation center with Monty’s Bakehouse in Singapore to create new and innovative products for Asian customers in the air plane catering, buy-on-board and retail segments.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for SATS Ltd. is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. Singapore went on strict lockdown following COVID-19 outbreak
2. Trade tensions between US and China | 1. Uncertain global economic climate post COVID-19 |
| Social | Technological |
1. Customers are looking for healthier food options
2. Demand for commercial air travel set to increase | 1. Need for low-touch sustainable food packaging post COVID
2. AI powered robotic cargo systems will increase efficiency |
| Legal | Environmental |
1. MoU with PSA establishes sea-air connectivity
2. Strong compliance framework across the supply chain | 1. Meeting UN Sustainable development goals
2. Legal action on failure to disclose climate change risks |
SATS Ltd. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of SATS Ltd.
Political
1. Singapore went on strict lockdown following COVID-19 outbreak: Singapore’s administration took no chances and enforced stringent measures to curb the spread of the virus even when cases were comparatively low. Public gatherings were banned but they still had a major virus outbreak, starting from the Changi Airport. It was later found that a lot of the staff who got infected were working areas where passengers from high-risk countries were arriving. Moreover, these staff members also went to eat meals in the common cafeteria that was open to passengers. In response, Singapore closed its passenger terminals to members of the public. Additionally, they also started segregating flights and passengers who were coming from high-risk countries from ordinary travelers. Despite a virus outbreak, the authorities acted quickly and laid down the new measures to prevent it from infecting more of their population. SATS, which gets most of its business from the Changi Airport, suffered losses owing to these restrictions.
The remaining section under "Political" is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Lufthansa Group
- Air China
- WestJet
- Davinci Jet
- Aircraft Service Internal Ltd.
- Swissport GB Ltd.
Major Brands :
- SATS Airport Services
- SATS Catering
- SATS Security Services
- SATS Aero Laundry and Linen Services
- Aerolog Express
SATS Ltd. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| SATS Ltd. Porter's Five Forces Analysis |
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| SATS Ltd. Value Chain Analysis |
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| SATS Ltd. Covid-19 Impact Analysis |
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| SATS Ltd. Segmentation, Targeting and Positioning (STP) Analysis |
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| SATS Ltd. Ansoff Matrix Analysis |
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References used in SATS Ltd. SWOT & PESTLE Analysis Report
1. SATS Annual Report 2019-2020 - https://www.sats.com.sg/docs/default-source/financial-reports/annual-report/2019-2020/sats-annual-report-2019-20ae35f1c4059e4b438ad8a58929bac1b4.pdf?sfvrsn=e73b4e0c_0
2. IATA - 2020 Worst Year in History for Air Travel Demand - https://www.iata.org/en/pressroom/pr/2021-02-03-02/
3. US-China trade tensions still affecting cargo | Airlines - https://airlines.iata.org/news/us-china-trade-tensions-still-affecting-cargo
4. Airlines’ latest challenge: Rising jet fuel prices - https://www.cnbc.com/2021/02/19/winter-storm-oil-jet-fuel-prices-hit-airlines.html
5. Covid-19: What went wrong in Singapore and Taiwan? - BBC News - https://www.bbc.com/news/world-asia-57153195
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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