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SATS Ltd. SWOT & PESTLE Analysis

ID : 521088853| Jan 2022| 19 pages

COMPANY PROFILE -SATS Ltd.

Business Sector :Aviation, Airline Catering, Logistics

Operating Geography :Singapore, Asia, Global

About SATS Ltd. :

SATS Ltd. is Singapore Changi Airport's primary ground-handling and in-flight catering service, provider. The company was formally corporatized on December 15, 1972, with 1,673 employees. In Asia, the firm provides gateway and catering services. Airline catering, food distribution and logistics, industrial catering, and linen and laundry services are all part of SATS food services. Airfreight, baggage and ramp handling, passenger services, aviation security, cargo, warehousing, perishables processing, cruise handling, and terminal management are all part of its gateway services. The company's subsidiaries include SATS Airport Services, SATS Catering, SATS Security Services, Aero Laundry & Linen Services, Aerolog Express, Country Foods Pte Ltd., and Singapore Food Industries. SATS manages ground handling and airline catering operations at almost 44 airports in Asia, the Middle East, and Europe. SATS has a network in Asia, which includes collaborative ventures in China, Hong Kong, Macau, India, the Philippines, Indonesia, Taiwan, Vietnam, and the Maldives, in addition to its operations in Singapore. In May, 2021, the business revealed that it had redeployed its resources to serve India's Covid19 surge. To keep personnel safe and support community relief efforts, the company is collaborating with its joint venture companies in India, AISATS and TajSATS.

SATS Ltd.'s Unique Selling Point or USP lies in it being Asia's leading Food Solutions and Gateway Services provider and the third most-admired company in Singapore. The vision statement of SATS Ltd. reads, "Focused on purposeful growth and transformation, our vision is to be the market leader by delighting customers with innovative food solutions and seamless connections".

SATS Ltd. Revenue :


$1,941.2 million - FY ending 31st March 2020 (y-o-y growth 6.2%)
$1,828.0 million - FY ending 31st March 2019

Competitive Analysis of SATS Ltd.

SWOT
PESTLE
The SWOT analysis for SATS Ltd. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. SATS food division catered to essential workers and migrant laborers during pandemic
2. Long-term contracts with multiple countries to handle cargo terminal construction
3. Conducts regular training programs to upskill employees
4. Bronze medal winner at Singapore’s Culinary Olympics 2020
1. Steep decline in joint-venture profits
2. Increasing operating and non-operating expenditures
OpportunitiesThreats
1. Acquisition of Monty’s Bakehouse to enhance culinary services
2. Expand presence in Mainland China
3. Reduce carbon emissions to strengthen climate resilience
1. Aviation industry slowdown will affect their business
2. US-China tensions affecting cargo business
3. Rising fuel prices will increase operational cost
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of SATS Ltd.

Strength

1. SATS food division catered to essential workers and migrant laborers during pandemic: During the COVID-19 pandemic, SATS used their large-scale kitchens and culinary capabilities to respond and offer help to those affected by the pandemic. SATS has a very well-functioning and up-to-data digital supply chain that increased the speed of their response. SATS managed to redirect their culinary operations towards feeding essential workers, migrant laborers, and even provided pre-cooked meals in supermarkets for regular customers. In india, SATS partnered with the Taj Public Service Welfare Trust and together they delivered thousands of meals every day to frontline workers, hospital staff, migrant workers, and healthcare professionals in Delhi and Mumbai.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Acquisition of Monty’s Bakehouse to enhance culinary services: In 2020, SATS acquired Monty’s Bakehouse, a pioneer in sustainable cabin packaging and recycling. Monty’s Bakehouse is a member of the Airline Sustainability forum, and they are representatives of the Advisory Committee for the Global Tourisms Plastics Initiative under the umbrella of the UN Environment Program and Ellen McArthur Foundation’s UNWTO. This acquisition will help SATS compete with other airline food providers in terms of sustainability, and they will also cater to increasing consumer demand for sustainable, recyclable, low-touch packaging post-pandemic. This is a strategic acquisition that will help SATS expand their culinary operations and meet their sustainability goals. In 2021, they plan to set up an innovation center with Monty’s Bakehouse in Singapore to create new and innovative products for Asian customers in the air plane catering, buy-on-board and retail segments.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Lufthansa Group
  • Air China
  • WestJet
  • Davinci Jet
  • Aircraft Service Internal Ltd.
  • Swissport GB Ltd.

Major Brands :

  • SATS Airport Services
  • SATS Catering
  • SATS Security Services
  • SATS Aero Laundry and Linen Services
  • Aerolog Express
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References used in SATS Ltd. SWOT & PESTLE Analysis Report

1. SATS Annual Report 2019-2020 - https://www.sats.com.sg/docs/default-source/financial-reports/annual-report/2019-2020/sats-annual-report-2019-20ae35f1c4059e4b438ad8a58929bac1b4.pdf?sfvrsn=e73b4e0c_0

2. IATA - 2020 Worst Year in History for Air Travel Demand - https://www.iata.org/en/pressroom/pr/2021-02-03-02/

3. US-China trade tensions still affecting cargo | Airlines - https://airlines.iata.org/news/us-china-trade-tensions-still-affecting-cargo

4. Airlines’ latest challenge: Rising jet fuel prices - https://www.cnbc.com/2021/02/19/winter-storm-oil-jet-fuel-prices-hit-airlines.html

5. Covid-19: What went wrong in Singapore and Taiwan? - BBC News - https://www.bbc.com/news/world-asia-57153195

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). SATS Ltd. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sats-ltd/ [Accessed 19 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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SATS Ltd. SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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