Saudi Mobily SWOT & PESTLE Analysis
COMPANY PROFILE -Saudi Mobily
Business Sector :Telecommunications
Operating Geography :Saudi Arabia, Middle East
About Saudi Mobily :
Saudi Mobily Company is a Saudi company established in 2004. The Company’s major shareholders are Etisalat Emirates Group and the General Organization for Social Insurance. The remaining shares are owned by institutional and retail investors. In 2004, Mobily ended a monopoly in the wireless industry to provide mobile telecommunications services nationwide. It offers fixed line, mobile telephony, and Internet services. It provides integrated services for three main sectors, namely individuals, business, and carriers. The Company’s network comprises its own infrastructure and those of Bayanat al-Oula and SNFN. This is the Kingdom’s newest fibre-optic network, with access to all major cities. The network has been expanded to connect neighbouring countries including Yemen, the United Arab Emirates, Bahrain, Qatar, Kuwait and Jordan.
Saudi Mobily’s mission statement reads, “To enrich the life of customers and employees by fully leveraging our capabilities to exceed their expectation.” Its vision statement reads, “To innovate and lead in telecom services to add value to your life.” The company’s USP or unique selling point lies in being Saudi Arabia’s second largest GSM mobile operator and one of the largest wireless networks by coverage in Saudi Arabia, as well as the region. Saudi Mobily boasts of one of the widest FTTH networks, in addition to housing one of the largest data centre systems worldwide
Saudi Mobily Revenue :
SAR 13,450 million - FY ending 31st December 2019 (y-o-y growth 13.36%)
SAR 11,865 million - FY ending 31st December 2018
Competitive Analysis of Saudi Mobily
| Strengths | Weaknesses |
| 1. First mover advantage in Saudi Arabia 2. Strong geographic footprint of industry leading network, data centers and retail outlets 3. From RISE strategy to GAIN strategy 4. Recognition as a customer-focused market leader 5. Launch of the first Information and communications technology (ICT) Academy in KSA 6. Market leadership in Hosting Infrastructure Service in KSA | 1. Past accounting scandal dented Mobily’s corporate governance. 2. Penalized for failure to meet Saudization targets |
| Opportunities | Threats |
| 1. First company to test 5G technology in Saudi Arabia. 2. Expanding to other middle east Asian Countries. 3. Deployment of digital services and other technology solutions | 1. Fierce competition in telecom industry 2. Exodus of expats from the Kingdom may impact long-term telecom growth 3. Increasing cyber threats and attacks |
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Detailed SWOT Analysis of Saudi Mobily
Strength
1. First mover advantage in Saudi Arabia. In 2005, when Mobily was launched in Saudi Arabia, it basically entered into a monopolistic market of wireless industry and became the first company that is providing the mobile telecommunication services across the nation. Initially it had a RISE strategy to grow its customer base and achieve visibility among customers. It delivers integrated services for three customer segments – individuals, corporates and carriers. Ever since it was launched, Mobily was known to be the fastest growing mobile operator in 2006. Mobily also took part in acquisitions in Bayanat and Zajil to increase its network and approach. By 2020, Mobily owns 66% stakes in the Saudi National Fiber Network (SNFN).
2. Strong geographic footprint of industry leading network, data centers and retail outlets: Saudi Mobiliy services 99.5% of the Saudi population providing access to 2G network and 98% and 89% with 3G and 4G access respectively. The field-to-the-home connectivity expands to 33,000 km all across the Kingdom. Mobily has also established a state-of-the-art data centre to facilitate tracking and connecting various hospitals with the government by providing advanced technologies. By 2020, Mobily owns 662 outlets including retail stores and data centres with a strong nationwide network consisting of over 3,900 third-party retailers in Saudi Arabia.
3. From RISE strategy to GAIN strategy. Initially, Mobily followed its RISE strategy which focused on regaining commercial strength, igniting customer experience and digital excellence, striving to gain efficiency and agility, and enabling world-class execution. Due to this corporate strategy, Mobily has established an outstanding position in the market with a strong foundation. Now, they are moving to their new strategy that is GAIN corporate strategy which will give the company a faster and profitable growth. Now that they are out of their growth phase, they are focusing on increasing revenue. GAIN expands with growing core revenues, accelerates digital revenue, implements and optimizes efficient delivery and nurtures a positive experience for all.
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Weakness
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Opportunity
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Threats
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Major Competitors :
- Zain KSA
- Telkomsel
- MTN Irancell
- Sequans Communications
- Afghan Wireless
- Etisalat
Major Brands :
- Bayanat
- Mobily
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References used in Saudi Mobily Analysis Report
1. Mobily obtains unified licence for SAR 5m - https://english.mubasher.info/news/3061136/Mobily-obtains-unified-licence-for-SAR-5m/
2. KSA Telecom Sector Report April 2020 - https://argaamplus.s3.amazonaws.com/f4358d2f-d4f6-4ea6-9150-a3b605afe038.pdf
3. Saudi Arabia Unemployment Rate 1991-2020 - https://www.macrotrends.net/countries/SAU/saudi-arabia/unemployment-rate
4. Saudi Arabia aims to award two MVNO licenses in Q3 2020 - https://www.rcrwireless.com/20200115/5g/saudi-arabia-aims-award-two-mvno-licenses-q3-2020
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Saudi Mobily SWOT and PESTLE analysis has been conducted by Anjali Ladwal and reviewed by senior analysts from Barakaat Consulting.
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