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Saudi Telecom Company SWOT & PESTLE Analysis

ID : 52352753| Sep 2020| 15 pages

COMPANY PROFILE -Saudi Telecom Company

Business Sector :Telecommunication

Operating Geography :Saudi Arabia, Middle East.

About Saudi Telecom Company :

Saudi Telecom Company is a telecommunication company with headquarters located in Riyadh, Saudi Arabia. The company was founded on April 21, 1998 and is one amongst the larger telecommunications companies of the Middle East. The company provides telecommunication services in the Middle East and North Africa. In recent years it has also expanded into several GCC countries, Africa and Asia. The company now has offices located in Kuwait, India, Malaysia, Turkey, South Africa and Bahrain. The company has employee strength of 17000 as per 2019 records. Its services include card telephone, video streaming on demand, 3G and 4G services, pre-paid and post-paid mobile services, leased transmission circuits, etc. It had the monopoly in mobile phone services until Etihad Etisalat received its second license. In 2020, the company was awarded the Customer Experience Management Award 2020 at the London world customer experience conference for being the best telco operator.
The mission statement of Saudi Telecom Company reads, “to exceed our customers’ expectations so that, together, we reach new horizons.” The vision statement of Saudi Telecom Company reads, “To become a world-class digital leader providing innovative services and platforms to our customers and enabling the digital transformation of the MENA region. Saudi Telecom’s USP or unique selling point lies in being the largest in terms of market capitalization, total revenue and number of employees within the Middle East.

Saudi Telecom Company Revenue :


SAR 51.96 billion – FY ended 31 December 2019 (y-o-y growth 2.9%)
SAR 51.96 billion – FY ended 31 December 2018 (y-o-y growth 2.9%)
SAR 50.66 billion – FY ended 31 December 2017

Competitive Analysis of Saudi Telecom Company

SWOT
PESTLE
The SWOT analysis for Saudi Telecom Company is presented below:
Strengths
Weaknesses
1. Established market position across Middle East
2. Wide portfolio of services
3. Strong brand value in global and Arab markets
4. Strong competitive advantage with respect to peers
1. Limited International presence
2. Declining bottom line
3. Reducing assets liquidity
Opportunities
Threats
1. Expansion to Asian countries
2. Increase in smartphone users
3. A rise in the adoption of 4G
4. Rapidly evolving technology
4. Impact of reduction in termination charges
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Detailed SWOT Analysis of Saudi Telecom Company

 

Strength

1. Established market position across Middle East: According to financial reports of Saudi Telecom Company, the company’s revenue was SAR 51.96 billion and SAR 54.37 billion for the year ended December 31, 2018 and December 31, 2019 respectively. The company’s high-speed 4G network has covered more than 75% of Saudi Arabia and has become the largest network provider in Saudi Arabia. The company has established a strong presence in Saudi Arabia and North Africa and has expanded in Malaysia through a 25% stake in Binariang GSM Sdn Bhd. STC also has a stake in Oger Telecom UAE which fully controls Turk Telecom, Avea in Turkey. STC has a 100% ownership in Viva, Bahrain and 26% stake in Viva, Kuwait. STC is also looking at expansion within the MENA region by acquiring a controlling stake in Vodafone Egypt in 2020. STC has also established its position in services such as IT, media content, distribution and real estate which support its telecom investments throughout the Middle East.

2. Wide portfolio of services: STC offers a wide variety of services including mobile phone, landline, data services, etc. The company’s GSM network services offer prepaid cards, 3G and 4G, international calling. Its data services include DSL and leased data transmission. In December 2017, STC and Thales Critical Information Systems and Cybersecurity announced their cloud encryption service. The cloud services area new addition to the existing portfolio of services. The wide service portfolio reduces the risk of being dependant on a particular type of offering.The company has also entered into aSAR7.3bn ($1.95bn)agreement with the government of Saudi Arabia for providing high-speed fibre optic broadband services to more than 1.3 million households by 2020.

3. Strong brand value in the Arab markets: Saudi Telecom Company (STC) enjoys a strong brand value in the Arab world and globally. In the 2020, Global Brand Finance rankings, STC had an impressive rank of 242, a significant improvement from its rank of 283 in the year 2019. Further, in the 2020 Saudi Arabia Brand Finance rankings, STC stood at 2nd place just behind Aramco with its brand valuation increasing by 13% during 2019 to $8 billion. The company has emerged as one of the best digital companies of the MENA region. It has also achieved the distinction of ranking #44 Forbes’ list of the Top 100 Digital Companies around the world in 2019. The strong brand value has helped STC in its expansion in the Middle East markets and demonstrates the goodwill it has accumulated with its stakeholders.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Saudi Telecom Company SWOT & PESTLE Analysis Report

1. Saudi Telecom Company annual report 2018 - https://www.stc.com.sa/wps/wcm/connect/english/investor/resources/f/3/f3fa9303-7733-421a-9a78-850d3e0d0bed/STC+ENGLISH+2018.pdf

2. Saudi Telecom Company financial results 2019 - https://www.stc.com.sa/wps/wcm/connect/english/investor/resources/a/5/a5c51e45-eeae-4e39-bd1e-21340e35161c/STC+YE+2019+English+FS+-+Final.pdf

3. Saudi Telecom Company sustainability commitment - https://www.stc.com.sa/wps/wcm/connect/english/stc/socialResponsibility/ STC0’s revenue for 12 months period of 2019 increased - https://www.stc.com.sa/wps/wcm/connect/english/stc/NewsItems/stc-revenue-increased+-2019

4. Saudi Telecom Company Forbes ranking 2019 - https://www.forbes.com/companies/saudi-telecom/#28d3de0f4e32

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In-text: (SWOT & PESTLE.com, 2021)

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Saudi Telecom Company SWOT and PESTLE analysis has been conducted by Siddhesh Suhas Salkar and reviewed by senior analysts from Barakaat Consulting.

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