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Schindler Group SWOT & PESTLE Analysis

ID : 52529053| Sep 2020| 15 pages

COMPANY PROFILE -Schindler Group

Business Sector :Manufacturing industry (Industrial equipment)

Operating Geography :Switzerland, Europe, Global

About Schindler Group :

Schindler Holding group is a manufacturing industry specializing in elevators, escalators and moving walks with a varied range of maintenance services. It provides its services and products to a wide range of infrastructure including residential and commercial flats, hotels, corporate buildings, shopping complexes and many more. It has a very specialized system of installation which ensures health and safety at priority. It was founded in 1874 in Lucerne, Switzerland and is presently headquartered in Ebikon, Switzerland. It has a global presence and has over 1000 branch offices spread over in more than 100 countries. The research and development facilities are present in Brazil, India, China, US and Europe.
The vision statement highlights its aim to be the first choice of the customers in its field. It aims to be the pioneer in its sector by making all types of buildings more efficient, safer and comfortable place to visit and stay in. Schindler mission statement is “To create new systems and solutions to make the world’s buildings and cities safer, more efficient, more sustainable, more comfortable every day, and to be Your First Choice.”
The values include safety, customer value, quality, commitment to people development, integrity and trust which addresses the core people values and the mutual trust Schindler want to create among its customers.

Schindler Group Revenue :

CHF 10,879 million – FY ended Dec 2018
CHF 10,179 million – FY ended Dec 2017

Competitive Analysis of Schindler Group

The SWOT analysis of Schindler Group is presented below:
1. Strong Global presence and brand position.
2. Accelerated innovation and strategic investments strengthening global position
3. Robust order backlog
4. Strong focus on sustainability and CSR policies
1. Restricted product portfolio.
1. Change in demographics adding to market potential in mobility solutions
2. Smart elevator installations – a growing market
3. Growing maintenance market in China
4. Growth potential in India
1. KONE - a competitor consolidating through acquisitions
2. ThyssenKrupp – a competitor with broad product portfolio.
3. Change in customer attitudes
4. Increase in raw material costs and wage inflation
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Detailed SWOT Analysis of Schindler Group



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1. Change in demographics such as adding to market potential in mobility solutions: Change in demographics is a major driver of demand in every manufacturing sector, especially for companies like the Schindler Group which produce modern equipment like elevator, escalators and moving walks. Urbanization is one of the major forces for the increase in demand and simultaneously the profits. Increase in revenue can be easily observed from 2017 to 2018. There is a change in demographics too. Population is increasing day by day which calls for more real estate developments. It is also estimated that by 2030 the cities will have more than 5.1 billion population. The aging population is increasing that is the average age is increasing. To be more precise it will touch 1.4 billion. Older people mean more requirement of these safe and reliable mobility products. Profits are for sure going to increase. Middle class people are also expected to grow at a rate of 60%. Living space will be on demand and hence the need for more of these products.

2. Smart elevator installations – a growing market: There is increasing trend of elevators in smart buildings that are installed with advanced connected technologies which facilitate improved efficiency, security and access management. These smart elevators make use of automation and minimize waiting time by efficient traffic management. Smart elevators also enable data collection which is sent to the Cloud and analyzed and helps in predictive maintenance. What bodes well for the industry is that these new technologies have been well accepted not only by influencers such as architects and designers but also by the growing digital savvy customers. Schindler with its advanced technological competence can leverage on the new technology implementation growth potential in elevators.

3. Growing maintenance market in China: There has been a huge growth of elevators in china. There has been an increase in ownership of elevators there which has led to the demand for highly efficient, strong and effective maintenance systems. To speak in detail, there has been around 4.8 billion elevators in china at the end of 2017. If we calculate more precisely, say RMB 8000 per year for a single elevator. Then for a year in total for all the 4.8 billion elevators the total cost stands at 38.4 billion approximately. Maintenance system is at a huge demand in China and is facing a stiff competition. Though the development is not in an ordered way now as Chinese government gives due importance to the maintenance markets, but this is the apt opportunity for Schindler to enter in an already existing market and take the privilege of the growing market when after sometime it will start growing in a more orderly fashion.

4. Growth potential in India: India is a country which is in a highly developing and growing stage and is a major opportunity for Schindler. With the new concept of smart cities in India, the need for more sophisticated and modern buildings with well-equipped facilities have increased. The creation of 100 smart cities will lead to a dire need for such modernized equipment. High rise buildings, hotels with stylish and ultra-modern facilities and the shopping malls with multiplex facilities would need safe and reliable elevators, escalators and moving walks. Schindler is already widely spread over in India with specialized centers in more than 50 cities. In India, the average age of the population is increasing leading to an increase in the aged group people. Also India is a country with more middle class people who are now a daily customer of various shopping malls. They all require better equipped buildings and safer mobility devices. Schindler has a lot of growth opportunity in India.


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Key Business Segments / Diversification :

Schindler Group
Elevators Escalators
Moving walks

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Business Segment
Objective/Synergy Achieved
Dralle AufzügeElevator2017AcquisitionThe acquisition will complement Schindler Germany’s strategic direction and strengthen the business in the country
FB groupElevator 2016AcquisitionThe acquisition will Schindler Germany’s business particularly relating to the high-end lift segment of custom-made solutions, as well as in the retrofit of elevators.
XJ ElevatorElevator2016AcquisitionThe acquisition of majority stake in XJ Elevator brings strategic opportunities to Jardine Schindler’s operations in Singapore and APAC region
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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Check Out Analysis of Other Relevant Companies

References used in Schindler Group Analysis Report

1. 2018 Schindler Annual Report:

2. Full year results presentation 2018:

3. Schindler debuts breakthrough robotic system for elevators:

4. Schindler launches a comprehensive suite of IOT solutions in Hong Kong:

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Schindler Group SWOT and PESTLE analysis has been conducted by Adyasha Panigrahi and reviewed by senior analysts from Barakaat Consulting.

Copyright of Schindler Group SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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