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Sea Limited SWOT & PESTLE Analysis

ID : 521235153| Jun 2022| 21 pages

COMPANY PROFILE -Sea Limited

Business Sector :Technology (E-commerce, Entertainment, Retail)

Operating Geography :Singapore, Asia, Global

About Sea Limited :

Sea Limited, based in Singapore, is a consumer Internet company. The company was founded in 2009. The three business segments of the corporation are digital entertainment, e-commerce, and digital payments and financial services. The company's subsidiaries include Garena, Shopee, and SeaMoney. Garena's platform offers mobile and personal computer (PC) online games and develops mobile games for the global market. It provides access to e-sports as well as other entertainment content and social elements such as live games streaming, user chat, and online forums. Shopee's platform is a mobile-centric, social-focused marketplace. It provides users with a shopping environment with integrated payment, logistics infrastructure and seller services. SeaMoney provides various payment services and loans to individuals and businesses. It also integrates with third-party merchant partners and covers a set of consumer use cases. The company operates in locations, such as Indonesia, Taiwan, Vietnam, Thailand, Singapore, Malaysia, and the Philippines, among others. As of January 2022, the company leverages the talent of 33,000 employees.

Sea Limited's USP lies in its being Southeast Asia's and Taiwan's biggest consumer internet corporation, and its subsidiary, Shopee, is the region's largest and most popular e-commerce platform. The mission statement of Sea Limited reads, "To better the lives of consumers and small businesses with technology"

Sea Limited Revenue :


US $9.955 billion - FY ending 31st December 2021 (y-o-y growth 127%)
US $4.375 billion - FY ending 31st December 2020

Competitive Analysis of Sea Limited

SWOT
PESTLE
The SWOT analysis for Sea Limited is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. E-commerce segment Shopee accounts for 57% of South-East Asian E-commerce
2. SEA’s game – Popularity of Garena Free Fire
3. Leading three markets in Southeast Asia – gaming, fintech and e-commerce
4. Enjoys strong advantages in local markets
1. Continues to remain unprofitable as a whole.
2. Gross profit very highly depends solely on the gaming platform.
OpportunitiesThreats
1. Growing prevalence of e-commerce worldwide is expected to benefit business.
2. Buy Now Pay Later (BNPL) is gaining traction exponentially in the fintech sector.
3. Entry into India’s widely active e-commerce market may boost revenue.
4. Introduction of ride hailing services in Indonesia will expand business.
1. Alibaba’s potential comeback in Southeast Asia with Lazada could spell trouble for Sea Limited.
2. Surge in coronavirus cases may affect business operations.
3. Faces very tough competition from Indonesia’s Tokopedia
4. Lawsuits against Shopee and Garena will cause disruption in operations.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sea Limited

Strength

1. E-commerce segment Shopee accounts for 57% of South-East Asian E-commerce: In the 3rd quarter of 2021, Sea Limited reported that Shopee was the top ranked app in the shopping category on Google Play, second in downloads and average monthly active users globally. The gross orders on the platform totaled US $ 1.7 billion, a 123.2% year on year increase. In Southeast Asia, Taiwan and Brazil, it was the most downloaded app. Shopee owes its popularity to being mobile focused and thereby increasing accessibility. Its combined Gross Merchandise Value (GMV) is projected to reach US$ 61 billion in 2021, an 80% increase. Shopee has conquered 57% of the entire Southeast Asia e-commerce market’s transaction volume. It has maintained a three-digit year on year growth rate and is steadily expanding across the globe. It now has fifteen major sites for markets across Asia, America and Europe.

2. SEA’s game – Popularity of Garena Free Fire: Garena Free Fire was launched in 2017 and has found immense popularity in South-east Asia and Latin America. In 2019 and 2020, it was the most downloaded mobile game on the planet.. It surpassed 1 billion downloads in 2021 and beat PUBG Mobile in revenue in the 2021 first quarter in the US. Sea Limited shared that Free Fire had a peak of 150 million daily active users in the second quarter of 2021. Free Fire continues to be the highest grossing mobile game in Southeast Asia, Latin America and India. It has maintained this position in Southeast Asia and Latin America for the past nine quarters and in India for the past four quarters. Garena launched a new version, Free Fire MAX that has also been very successful in terms of downloads and engagements.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Shopee
  • Sea Money
  • Garena
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
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References used in Sea Limited SWOT & PESTLE Analysis Report

1. Annual Report - https://cdn.sea.com/webmain/static/resource/seagroup/pressrelease/2021-04-17%20Sea%20Limited%20Files%20Annual%20Report%20on%20Form%2020-F/2021-04-16%20-%20Form%2020-F.pdf
2. Must-know: 10 Largest South East Asia Online Marketplaces in 2022 - https://www.tmogroup.asia/must-know-southeast-asia-online-marketplaces/
3. 4 Reasons Why Sea Limited Is a Great Investment - https://www.fool.com/investing/2022/01/08/4-reasons-why-sea-limited-is-a-great-investment/
4. E-retail firm Shopee is ‘Chinese, entered India illegally’: Traders’ body wants action from govt - https://theprint.in/economy/e-retail-firm-shopee-is-chinese-entered-india-illegally-traders-body-wants-action-from-govt/782572/
5. Five trends in 2022 to shape the mobile games industry - https://www.pocketgamer.biz/comment-and-opinion/77863/why-2022-is-the-year-for-gaming/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Sea Limited SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sea-limited/ [Accessed 30 Jun, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Sea Limited SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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