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Sears Holdings Corporation SWOT & PESTLE Analysis

ID : 52152553| Apr 2019

COMPANY PROFILE -Sears Holdings Corporation

Business Sector :Retail & Lifestyle department stores

Operating Geography :North America, USA, Global

About Sears Holdings Corporation :

Sears Holdings Corporation, founded in 1886, is a American chain of department stores, and is the twelfth largest retailer in the US. The company is headquartered in Hoffman Estates, Illinois, United States and is spread over 709 locations globally.

Sears Holdings Corporation Revenue :

$5.4 billion - FY ending April 30,2016

Competitive Analysis of Sears Holdings Corporation

The SWOT analysis for Sears is presented below:
1. Strong retail presence worldwide
2. Strong multi-channel integration
3. Innovative leader in retail space
4. Offers a wide range of products
1. Fluctuating financials
2. Weak sales for comparable stores
3. Domestic market saturated
4. Failed to update retailing model
5. Sale of non-performing businesses
1. Transformation strategy for growth
2. Strategy change for comparable store sales
3. Digital transformation at Sears Holdings
4. Focus on men
1. Intense competition from other retailer giants
2. Low operating margins
3. Economic fluctuations
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Detailed SWOT Analysis of Sears Holdings Corporation


1. Strong retail presence worldwide: With 3,847 stores over US and Canada Sears has a very strong retail presence worldwide. It was the largest retailer in United States till 1989, when it was surpassed by Walmart. It is a fortune 500 company ranked 425 for the fiscal year Jan 31, 2016.

2. Strong multi-channel integration: In Dec, 2010 Sears was ranked third in overall web traffic for a multi-channel store retailer and has a strong multi-channel integration which offers convenience added to shopping for customers. It has the buy online pick-up in store helps the customer to place order online from a mobile device and get it the same day. It eliminates the wait to receive the products.

3. Innovative leader in retail space: Sears have integrated technology well with its processes which have allowed its consumers to connect well with the store associates for the know-hows of the product details , transactions etc. This is another level of retail integration with digital and physical shopping experience. Sears have 400+ stores where in-store associates have been provided with the handheld devices where they can get a ping on their device when a Get advice question comes, allowing them to add response which signifies customer service is the priority.

4. Offers a wide range of products: Sears offers a wide range of products ranging from home merchandise, appliances, books, jewellery, apparel to automotives and services. It is one of the United States largest home services provider with more than 14 million service and installation calls made annually.

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References used in Sears Holdings Corporation Analysis Report





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Sear Holdings Corporation SWOT and PESTLE analysis has been conducted by Nibedita Panda and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

Copyright of Sear Holdings Corporation SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

Sears Holdings Corporation SWOT & PESTLE Analysis
Price : USD 11.52