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Sears Holdings Corporation SWOT & PESTLE Analysis

ID : 52152553| Nov 2019| 15 pages

COMPANY PROFILE -Sears Holdings Corporation

Business Sector :Retail & Lifestyle department stores

Operating Geography :North America, USA, Global

About Sears Holdings Corporation :

Sears Holding Corporations is an American company that was founded in 2005. Its headquarters are located in Hoffman Estates, Illinois, United States. The company owns retail store brands Sears and Kmart and was formed as a result of the merger with Kmart. The company operated in 680 locations in North America as of November 2017. Call2Recycle declared Sears as a 2018 Leader in Sustainability Awards by collecting an estimated 17,000 pounds of batteries in 2018 and helping to preserve the environment. Sears has been named a 2019 ENERGY STAR® Partner of the Year - Sustained Excellence Award winner by Transform HoldCo LLC and has been an ENERGY STAR® Partner since 1998.
The company was the 20th-largest retailing company in the United States in 2015, but was forced to sell off its Canadian and Mexican operations in 2017 as part of its restructuring exercise to reduce costs. In spite of this it had to file for bankruptcy in 2018. ESL Investments then bought its assets in 2019. After liquidation procedures, the company has around 45000 employees working in its 425 stores as of April 2019.
The vision statement reads “to improve the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships.”

Sears Holdings Corporation Revenue :

$16.7 billion – FY ending Feb 03, 2018
$22.1 billion – FY ending Jan 28, 2017
$5.4 billion – FY ending April 30,2016

Competitive Analysis of Sears Holdings Corporation

The SWOT analysis for Sears Holdings is presented below:
1. Strong retail presence worldwide
2. Strong multi-channel integration
3. Innovative leader in retail space
4. Offers a wide range of products
1. Fluctuating financials
2. Weak sales for comparable stores
3. Domestic market saturated
4. Failed to update retailing model
5. Sale of non-performing businesses
1. Transformation strategy for growth
2. Strategy change for comparable store sales
3. Digital transformation at Sears Holdings
4. Focus on men
1. Intense competition from other retailer giants
2. Low operating margins
3. Economic fluctuations
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Detailed SWOT Analysis of Sears Holdings Corporation



1. Strong multi-channel integration: As early as Dec 2010 Sears was ranked third in overall web traffic for a multi-channel store retailer and has a strong multi-channel integration which offers convenience added to shopping for customers. It has the buy online pick-up in store helps the customer to place order online from a mobile device and get it the same day. It eliminates the wait to receive the products.

2. Innovative leader in retail space: Sears have integrated technology well with its processes which have allowed its consumers to connect well with the store associates for the know-hows of the product details, transactions etc. This is another level of retail integration with digital and physical shopping experience. Sears has multiple stores where in-store associates have been provided with the handheld devices where they can get a ping on their device when a Get advice question comes, allowing them to add response which signifies customer service is the priority.

3. Offers a wide range of products: Sears offers a wide range of products ranging from home merchandise, appliances, books, jewelry, apparel, automotive and services. It is one of the United States largest home services provider with more than 14 million service and installation calls made annually.


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This section is available only in the 'Complete Report' on purchase.

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Check Out Analysis of Other Relevant Companies

References used in Sears Holdings Corporation Analysis Report

1. Sears Holdings About US -

2. Sears Holdings Reports Second Quarter 2018 Results -

3. Here are 5 things Sears got wrong that sped its fall -

4. Sears Holdings Sustainability Report 2018 -

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In-text: (SWOT &, 2020)

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Sear Holdings Corporation SWOT and PESTLE analysis has been conducted by Nibedita Panda and reviewed by senior analysts from Barakaat Consulting - an Ezzi IT and Business Consulting venture.

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