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Securitas AB SWOT & PESTLE Analysis

ID : 521193953| Apr 2022| 21 pages

COMPANY PROFILE -Securitas AB

Business Sector :Security Services

Operating Geography :Sweden, Europe, Global

About Securitas AB :

Securitas AB, headquartered in Stockholm, Sweden, provides security services (security guarding and mobile patrols), monitoring, consultancy, and investigation. Over 300,000 people work for the company in 53 countries and is a large-cap company listed on Nasdaq OMX Stockholm. In 1934, Erik Philip-Sörensen purchased a small guarding company in Helsingborg, Sweden, and created Securitas AB as AB Hälsingborgs Nattvakt. With a logotype consisting of three red dots and the word “Securitas,” the group was renamed in 1972 as Securitas. The company’s operations are divided into five segments which include, Security Systems, which provides security and alarm systems to corporations and other large-scale customers; Direct, which provides alarm systems to small businesses and individual customers; Cash Handling Services, which is primarily concentrated in Europe and accounts for 10% of the company’s sales; Consulting & Investigations, which also provides private security services; and Security Services, which is the company’s single lanes. Security Services is further segmented into components for the United States (41% of total sales) and Europe (39% of total sales).On February 20, 2022, the firm announced that it is seeking to conclude the purchase of Stanley Security to rebuild Securitas – a modern, digitised, and innovative security solutions partner with a fundamentally improved margin profile for its clients.
The USP of Securitas AB lies in its being the world’s leading security services provider, with a 7% market share in a highly fragmented field. The mission statement of Securitas AB reads, “To protect homes, workplaces, and communities by providing the security services they need to protect their assets, safeguard their people, and maintain their ability to generate profits.

Securitas AB Revenue :


SEK 107,954 million - FY ending 31st December 2020 (y-o-y decline 2.7%)
SEK 110,899 million - FY ending 31st December 2019

Competitive Analysis of Securitas AB

SWOT
PESTLE
The SWOT analysis for Securitas AB is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Integrated security services portfolio specific to the customer requirements enhances profitability and customer retention
2. Strong presence in a variety of end markets and geographies allows Securitas to serve broader customer base
3. Strong focus on customer specific services has led to Securitas maintaining its position as one of the top guarding service providers
4. Digitizing guarding security services improves efficiency and results in effective security planning
1. Declining Organic sales growth over the years can affect the company’s overall market stature.
2. Implementing cost control measures such as significant number of employees being under temporary unemployment can impact employee relations and Securitas’ business
OpportunitiesThreats
1. Strategic acquisitions and network expansion can strengthen Securitas’ market position
2. Increasing demand for security solutions will positively impact Securitas’ business
3. Growing security concerns and strategic attention to digital transformation will enable Securitas to acquire large scale global security projects
4. Growing standards of living in the emerging markets will increase the demand for security services
1. Skilled staff shortages and increased labor wages can affect operational costs and cause business problems
2. A shift towards hybrid and remote workforce can affect the guarding security services of Securitas
3. Adverse effect of covid 19 on aviation sector has led to loss of aviation security projects
4. Rapid change in technology and inability to anticipate changes can have an impact on Securitas’ future growth
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Securitas AB

Strength

1. Integrated security services portfolio specific to the customer requirements enhances profitability and customer retention: Securitas is a leading provider of security services with a strong presence in the market for integrated security solutions. The firm provides integrated security solutions that range from traditional guarding services to technical solutions. Specialized guarding, alarm services, executive protection, remote video solutions, and mobile services are all part of the company's security services portfolio. In order to deliver effective security solutions, the company customizes offerings from a broad range of services such as technology solutions, specialized guarding, consulting, and investigations. Site, mobile, and remote guarding, electronic security, and fire and safety are all available as security solutions.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Strategic acquisitions and network expansion can strengthen Securitas’ market position: Strategic initiatives such as acquisitions may provide ample opportunities for the company and aid in its financial growth. In December 2020, for example, the company acquired FE Moran Security Solutions, a provider of electronic security solutions. The company expands its operations in the Midwest region and strengthens its security solutions and electronic security business as a result of this acquisition. Securitas intends to acquire STANLEY Security's electronic security businesses in Germany, Portugal, Switzerland, Singapore, and India in September 2020. The acquisition broadens the company's footprint capabilities and strengthens its security solutions and electronic security business. Techco Security, a provider of electronic monitoring services, was acquired by the company from CoBe Capital in January 2020. Such acquisitions are expected to improve the company's operations and increase its profits.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • G4S Plc
  • Command Security Corporation
  • Universal Protection Service, Inc,
  • SP Plus Corporation,
  • Smith’s Group,
  • Verisure,
  • Armaguard group,
  • Prosegur Compania De Seguridad SA

Major Brands :

  • Mobile guarding
  • Remote guarding
  • Security Consulting and Investigations
  • Security Systems
  • Executive Protection
  • Corporate Risk Management
  • Fire and Safety
  • On-Site Guarding
  • Electronic Security
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Securitas AB SWOT & PESTLE Analysis Report

1. Annual and Sustainability Report 2020 - https://www.securitas.com/globalassets/com/files/annual-reports/eng/securitas_annual_sustainability_report_2020.pdf
2. Advanced security systems - https://www.securitas.com/en/investors/opportunity-for-growth/advanced-security-systems/
3. Environmental policy reduces emissions - Focus on reducing emissions - https://www.securitas.com/en/sustainability/environmental-policy-reduces-emissions/
4. Private Protective Services Board = https://www.ncdps.gov/about-dps/boards-commissions/private-protective-services-board
5. Private Protective Services Board - https://www.securitas.in/globalassets/india/securitas-values-and-ethics-code.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Securitas AB SWOT and PESTLE analysis has been conducted by Ipsha Bhattacharya and reviewed by senior analysts from Barakaat Consulting.

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