Sensient Technologies SWOT and PESTLE Analysis

Strength

1. Raw material quality checks exceed industry standards: Sensient subjects its raw material suppliers to stringent quality checks in order to ensure that they meet international regulations. Their “Supplier Code of Conduct” was put into place to contractually bind suppliers into following proper measures and subject them to legal action if they violate ethical or legal requirements. Sensient works directly with growers of fruits and vegetables and their products are part of their traceability programme that exceeds industry standards. With more and more consumers wanting to transition away from artificial products, Sensient focuses on a Seed to Shelf program that ensures that only good quality natural products make their way to the consumer.

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Weakness

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Opportunity

1. Increasing vegan options to cater to consumer demands: Over the last ten year, there has been a growing interest in veganism as more and more people are deciding to adopt a plant-based diet not only for their own health but also for the environment because a vegan lifestyle reduces one’s carbon footprint. However, many consumers are unwilling to sacrifice the experience and taste of eating meat. For these consumers, Sensient has developed artificial meat alternatives that mimic the taste and texture of meat using plant-based raw materials like soy, chickpeas, etc. Sensient has also developed healthier vegan meat flavourings that are low in fat, sugar, salt using new technology to make the vegan options more appealing to consumers. Development of plant-based dairy options that taste and feel like full-fat dairy will also help in broadening their vegan consumer base.

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Threat

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Political

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Economic

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Social

1. Consumers wanting food that is low in salt and sugar: There is growing awareness among consumers that foods high in salt and sugar have a negative impact on their health. However, in our day to day busy lifestyle, it is difficult to find time to cook at home and most store-bought products are highly processed, containing high amounts of sodium, sugar and other preservatives. Hence, companies like Sensient Technologies have developed healthier substitutes for salt and sugar using natural ingredients, without compromising on taste. Their SensaSaltTM line has 50% less salt that ordinary flavourings. The All Purpose Sweet Solutions(APSS) line produces artificial sweeteners that are safe for human consumption and promote a healthier lifestyle among their consumers.

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Technological

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Legal

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Environmental

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