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Sensient Technologies SWOT and PESTLE Analysis

ID : 521019753| Feb 2023| 18 pages

COMPANY PROFILE -Sensient Technologies

Business Sector :Materials, Chemicals

Operating Geography :United States, North America, Global

About Sensient Technologies :

Sensient Technologies is a global manufacturer and marketer of flavours, colours, and fragrances. It is headquartered in U.S Bank center Milwaukee, Wisconsin. It was founded in 1882 as Meadow Spring Distilling Company but later on it started selling yeast under the Red Star Yeast brand. In 1960s the company diversified its name to Universal Food Corporation. In the year 2000, it again changed its name as Sensient Technologies to reflect its expanded focus. The name itself defines what they do: Enhance SENSory experiences thorugh specialised ingredIENTs, delivered through proprietary Technologies. The company creates fresh unique solutions to meet the needs of their customers. The Company's global operations serve around 150 nations. Sensient Technologies made the 2020 Women on Boards Honour Roll for being on the winning "W" company list for eight consecutive years; from 2011-2018. In 2021, Sensient Technologies Colour group has identified "Rising Orange" as its Colour of the Year which symbolises Customers renewal and optism.

The Unique Selling Proposition or USP of Sensient Technologies lies in it being a producer of innovative products for many of the world’s best-known industrial and consumer companies. Sensient Technologies mission statement reads "Sensient is in the business of innovation. All of our groups emphasize technology-based products that provide a competitive advantage. We serve our customers by continuously delivering innovation and streamlined product-development expertise, helping them extend their existing brands, as well as create entirely new products. "

Sensient Technologies Revenue :


$1,218 million - FY ending 31st December 2020 (y-o-y growth 3.3%)
$1,179 million - FY ending 31st December 2019

Competitive Analysis of Sensient Technologies

SWOT
PESTLE
The SWOT analysis for Sensient Technologies is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Raw material quality checks exceed industry standards
2. World’s largest manufacturer of certified food colors
3. Large part of the budget is allocated towards R&D
4. Strong record of environmental compliance
1. Divestment of the fragrances line may lead to loss in revenue
2. Slower response to consumer sentiments due to lack of proprietary products
3. Reliance on third-party suppliers for raw materials
OpportunitiesThreats
1. Increase vegan options catering to consumer demands
2. Focus on consumer experience by developing natural products with clean labels
3. Building strong relations with local farmers and communities to procure raw materials.
1. Intense competition from other F&F companies globally
2. Most product lines have a small group of consumers
3. Rise in transportation and energy costs can increase costs of production
4. France has banned titanium dioxide which is used in their manufacturing process
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Sensient Technologies

Strength

1. Raw material quality checks exceed industry standards: Sensient subjects its raw material suppliers to stringent quality checks in order to ensure that they meet international regulations. Their “Supplier Code of Conduct” was put into place to contractually bind suppliers into following proper measures and subject them to legal action if they violate ethical or legal requirements. Sensient works directly with growers of fruits and vegetables and their products are part of their traceability programme that exceeds industry standards. With more and more consumers wanting to transition away from artificial products, Sensient focuses on a Seed to Shelf program that ensures that only good quality natural products make their way to the consumer.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Increasing vegan options to cater to consumer demands: Over the last ten year, there has been a growing interest in veganism as more and more people are deciding to adopt a plant-based diet not only for their own health but also for the environment because a vegan lifestyle reduces one’s carbon footprint. However, many consumers are unwilling to sacrifice the experience and taste of eating meat. For these consumers, Sensient has developed artificial meat alternatives that mimic the taste and texture of meat using plant-based raw materials like soy, chickpeas, etc. Sensient has also developed healthier vegan meat flavourings that are low in fat, sugar, salt using new technology to make the vegan options more appealing to consumers. Development of plant-based dairy options that taste and feel like full-fat dairy will also help in broadening their vegan consumer base.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Symrise
  • Givaudan
  • International Flavors and Fragrances (IFF)
  • Bell Flavors and fragrances
  • Rudolf Wild GmbH
  • Robertet
  • Mane
  • Firmenich

Major Brands :

  • Food and Beverage Flavors
  • Food and Beverage Colors
  • Cosmetic Ingredients
  • Pharmaceutical Excipients
  • Industrial Inks
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Sensient Technologies SWOT & PESTLE Analysis Report

1. Sensient Technologies Form 10-K - https://s24.q4cdn.com/938252396/files/doc_financials/2020/ar/01f7f5a4-7044-4f02-adb4-1d1fc9ca1f22.pdf

2. 2020 Sustainability Report - https://www.sensient.com/flipbook/

3. 2021 chemical industry outlook - https://www2.deloitte.com/us/en/pages/energy-and-resources/articles/chemical-industry-outlook.html

4. Using Selection for Pigment Optimization in Color Crops - https://sensientfoodcolors.com/en-us/agronomy/using-selection-pigment-optimization-color-crops/

5. The Effects of Synthetic Fertilizers - https://homeguides.sfgate.com/effects-synthetic-fertilizers-45466.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Sensient Technologies SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.

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