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Shangri-La Hotels and Resorts SWOT & PESTLE Analysis

ID : 52283053| Sep 2019

COMPANY PROFILE -Shangri-La Hotels and Resorts

Business Sector :Hospitality

Operating Geography :Hong Kong, Asia, Global

About Shangri-La Hotels and Resorts :

Shangri-La Hotels and Resorts is a Hong Kong based company and it is Asia Pacific’s leading luxury hotel group. Shangri-La is best known for its Asian style hospitality. It caters to the luxury segment in Asia-Pacific with 95+ hotels and over 40,000 room inventory. It has its reach in the countries of Asia-Pacific, Middle, East Europe, and North America.

Shangri-La Hotels and Resorts Revenue :

2,055 million USD

Competitive Analysis of Shangri-La Hotels and Resorts

SWOT
PESTLE
The SWOT analysis for Shangri-La Hotels and Resorts is presented below:
Strengths
Weaknesses
1. Industry Leader and a well-established brand
2. Recent strategic changes in senior management
3. Visionary forecasting and planning
1. Specific to Asia-Pacific primarily
Opportunities
Threats
1. Renovations and Re-positioning
2. Reduce foreign currency exchange rate uncertainty through hedging
3. Upcoming Olympics 2020 to be held in Tokyo
4. Collaboration with Taj Group
1. Growing competition from market leaders of Europe and America
2. The impact of economic downturn on executive traveling
3. Global interest rate becoming increasingly unfavorable
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Shangri-La Hotels and Resorts

Strength

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Weakness

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Opportunity

1. Reduce foreign currency exchange rate uncertainty through hedging: Shangri-La hotels and resorts group has most of its borrowing done in US Dollars and Hong Kong Dollars, so in the climate of economic uncertainty, hedging has become very important so for medium-sized loans the group has gone into interest rate swapping policies which protects the funds of the group. They are also gradually lowering their corporate debt year on year. So there is an immense scope of opportunity to bring about financial stability through the hedging policies.

2. Renovations and Re-positioning: The Shangri-La group has decided to renovate some of its older and more profitable hotels and also to re-position them. This will induce more capital expenditure from groups end which might affect the profitability in next year, but the invested is expected to give favorable gains in the long term. The new investment is done to renovate the ball-room of Shangri-La Kuala Lumpur. Also, new investment is done in form of UBN towers office building and UBN apartments which means that assuming that operational efficiency will improve as per the trend, there will be more operational profits resulting from strategic investments.

3. Olympics in Tokyo in 2020: Previously during the Beijing Olympics in 2008, sales of Shangri-La increased in China. So similarly, Tokyo Olympics in 2020 will increase the sales of Shangri-La hotels. Further, in the current year all the currency where the group has its presence have depreciated except the Japanese Yen which makes Japan a prospect for Shangri-La group to invest more for the upcoming years keeping the Tokyo Olympics in mind.

4. Collaboration with the TAJ group: Shangri-La group has collaborated with TAJ group of India to improve their combined market share in highly competitive hospitality industry. They will be starting their loyalty programs combining the Taj’s Inner Circle and Shangri-La’s golden circle reward programs.

Threat

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References used in Shangri-La Hotels and Resorts Analysis Report

1. Shangri La Hotels Annual Report 2017 - https://disclosure.bursamalaysia.com/FileAccess/apbursaweb/download?id=185746&name=EA_DS_ATTACHMENTS

2. SHANGRI-LA HOTEL PUBLIC COMPANY LIMITED 2018 -https://market.sec.or.th/public/idisc/Download?FILEID=dat/annual/A0203B18.zip

3. Shangri La Group – Investors – Premier Hospitality Real Estate - https://ir.shangri-la.com/ir/en/

4. Shangri La Group - https://ir.shangri-la.com/ir/en/

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Shangri-La Hotels and Resorts SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Shangri-La Hotels and Resorts SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/shangri-la-hotels-resorts/ [Accessed 03 Jul, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Shangri-La Hotels and Resorts SWOT and PESTLE analysis has been conducted by Parth Joshi and reviewed by senior analysts from Barakaat Consulting.

Copyright of Shangri-La Hotels and Resorts SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Shangri-La Hotels and Resorts SWOT & PESTLE Analysis
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