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Shimano Inc. SWOT & PESTLE Analysis

ID : 521408653| Nov 2022| 21 pages

COMPANY PROFILE -Shimano Inc.

Business Sector :Cycling Components, Rowing equipment, Fishing equipment

Operating Geography :Japan, Asia, Global

About Shimano Inc. :

Shimano Inc., formerly Shimano Iron Works and later Shimano Industries, is a Japanese multinational manufacturer of cycling components, fishing tackle, and rowing equipment. The corporation, headquartered in Sakai, Osaka Prefecture, is named after founder Shozaburo Shimano and includes 32 consolidated and 11 unconsolidated subsidiaries, with key manufacturing units in Kunshan, China, Malaysia, and Singapore. Shozaburo Shimano started Shimano Iron Works in Sakai City, near Osaka, in 1921. Shimano Iron Works Co., Ltd. was incorporated as a limited company in January 1940. It was renamed Shimano Industrial Co., Ltd. in 1951. The company also provides lifestyle gear, such as shoes, clothes, bags, functional athletics, and other accessories. Its components and products cater to racers, mountain bikers, and casual consumers. It promotes health and happiness through the enjoyment of nature and the world, and the Shimano Group sought to entice customers with many enticing products designed to enhance the experience of cyclists and anglers all over the world, while also paying attention to the current emphasis on well-being and environmental concerns. Shimano’s ultra- reliable cup-and-cone ball bearing hubs, the GRX carbon gravel wheels, were released in May 2022. The GRX carbon gravel wheels will give quick engagement and a dynamic feel on all riding surfaces.

Shimano Inc’s USP is that it is a prominent manufacturer of bicycle parts and fishing gear. With a 70% market share, it is the world’s largest maker of bicycle components like gear wheels, derailleurs, and brakes. The mission statement of the company reads, “To promote health and happiness through the enjoyment of nature and the world around us”.

Shimano Inc. Revenue :


Yen 148,287 million - FY ending 31st December 2021 (y-o-y growth 79.3%)
Yen 82,701 million - FY ending 31st December 2020

Competitive Analysis of Shimano Inc.

SWOT
PESTLE
The SWOT analysis for Shimano is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. The company's financial ratios indicate the company's solid financial position.
2. Strong presence across most continents like Asia, Europe, North America, Australia, etc.
3. Holds the highest market share for bicycle components.
4. Leading innovator using technology and holds many product patents for innovation.
5. A wide range of product offerings includes bike components, fishing equipment, sports gear, rowing equipment, water sports gear, etc.
1. The primary business of bicycle component manufacturing depends on the demand for bicycles.
2. High inventory management cost during periods of low demand.
OpportunitiesThreats
1. To capture the growing e-bikes market by coming up with new products.
2. It is sustaining innovation by securing patents for technological innovations.
3. Water sports activities are increasing, and the company has a huge opportunity to expand its product offering in these areas.
4. Allow licensing of more products to increase brand visibility and revenue.
1. Selling counterfeit products under the company's brand name will affect business.
2. Global semiconductor shortage can affect manufacturing.
3. A rise in covid-19 cases worldwide due to new variants can lead to lockdown and affect the business.
4. Supply chain constraints can affect the import and export of components.
5. Due to labor shortages, production may be affected.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Shimano Inc.

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

1. Selling counterfeit products under the brand name of the company will affect business: Global markets are struggling with shortages of bike components and a supply chain crisis. There is a massive demand for components among manufacturers. To meet the need for the components, counterfeit products are rising. Counterfeit products are products that are copied from the original products. Shimano faces significant issues regarding the duplication of its products among local manufacturers. The company has also issued a public statement that its counterfeit products are circulating in the market. Counterfeit products cause major quality problems among the customers. It also affects the business partners and the brand reputation of the company. Shimano is taking significant steps to reduce its products' counterfeiting and ensure the delivery of original products. The company controls its packaging by using QR codes and using IDs. But still, there is a threat that the products will be counterfeited and inferior products will be circulated.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Campagnolo
  • SRAM
  • GT bicycles
  • Accell group
  • Daiwa global brand

Major Brands :

  • Shimano Europe Holding B.V. (subsidiary)
  • Shimano Nordic Cycle AB (subsidiary)
  • Shimano Benelux B.V. (subsidiary)
  • Shimano American corporation (subsidiary)
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TABLE OF CONTENTS
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Check Out Analysis of Other Relevant Companies

References used in Shimano Inc. SWOT & PESTLE Analysis Report

1. FY21 Q4 results - https://www.shimano.com/en/ir/library/cms/contents/Summary%20of%20Financial%20Results%20FY2021-Q4.pdf
2. Shimano patents electronic brake system - https://road.cc/content/tech-news/shimano-patents-electronic-brake-system-283697
3. From soaring food prices to social unrest, the fallout from the Russia-Ukraine war could be immense - https://www.cnbc.com/2022/04/21/from-food-to-inflation-the-russia-ukraine-war-has-a-global-impact.html
4. Large Crude Draw Sends Oil Prices Higher - https://oilprice.com/Energy/Oil-Prices/Large-Crude-Draw-Sends-Oil-Prices-Higher.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2023)

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Shimano Inc. SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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