COMPANY PROFILE -Singtel
Business Sector :Telecom
Operating Geography :Singapore, Asia - Pacific, Global
About Singtel :
Singtel (Singapore Telecommunications Limited) is the largest mobile network operator in Singapore. Owned by Temasek Holdings, SingTel has played an important part in the development of the country as a major communications hub in the South East Asia region. Today, SingTel continues to change the landscape of the digital media and ICT market in Singapore. Singtel has also made major investments outside Singapore, with a 100% ownership in Optus, second largest Australian telecom and 39.5% stake in Bharti Airtel, India’s largest telecommunications company. The company operates its business through two segments: Group Consumer, and Group Enterprise. While the Group Consumer provides services and products such as mobile, pay TV, fixed broadband and voice, and equipment sales, the Group Enterprise provides services such as mobile, equipment sales, fixed voice and data, managed services, cloud computing, cyber security, information technology, and professional consulting to individuals, government entities, and enterprises. These services are provided through its subsidies in India, South Asia, Africa, Thailand, Indonesia, Singapore, and Australia. As of March 2021, the company has over 9,600 employees.
Singtel’s unique selling proposition or USP lies in being one of the fastest growing 5G network provider in Singapore. Singtel’s corporate mission and vision states “The Singtel Group aspires to be Asia Pacific's best multimedia and ICT solutions group. The Singtel Group's core values form the foundation of our culture and the way we do business and go to market.”
Singtel Revenue :
Operating Revenue
S$15,644 million – FY ending 31st March 2021
S$16,542 million – FY ending 31st March 2020
Ownership / Major shareholders :
Singapore Telecommunications Limited or Singtel is a public company. The majority of the company’s shares are held by Temasek Holdings Pvt. Ltd. (49.81%), followed by Citibank Nominees Singapore Pte. Ltd. (11.42%) and DBS Nominees Pte. Ltd (10.54%). Other companies that also hold a small percentage of shares in Singtel include DBSN Services Pte. Ltd. (7.78%), Central Provident Fund Board (5.24%), HSBC (Singapore) 4.05% etc.
Competitive Analysis of Singtel
The SWOT analysis for Singtel is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Next generation mobile network
2. Leading mobile operator in regional associates
3. High Brand Recognition
4. Turning NCS into B-2-B digital service provider
5. Providing seamless experienced to customers during Covid-19 pandemic
| 1. Majorly dependent on Singapore market
2. Mobile Revenue decreasing in Australia
|
| Opportunities | Threats |
1. Asia Pacific region still to be harvested
2. Mobile Data and Broadband Services
3. Tremendous growth potential in associates markets
4. Investing in multi-access edge compute (MEC) platform
5. Acquiring firms in Singapore, Hong Kong and Australia as part of its Asia-Pacific expansion:
| 1. Regulatory changes
2. Competitive pressure across markets
3. Covid-19 pandemic impacting the profitability of the company
|
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Detailed SWOT Analysis of Singtel
Strength
1. Next generation mobile network: Singtel is the flagship company in Singapore to launch 5G network. With over 1Gbps speed, consumers can have a seamless, lag-free, gaming experience, ultra-smooth video calls, and high definition video streaming. Around two-thirds of Singapore is covered with Singtel 5G. Compared to 4G, 5G has greater bandwidth, near instant responses, 30% faster uploads, and strengthened authentication and encryption capability. Samsung has become its official 5G launch partner to provide access to 5G mobile network to select customers.
2. Leading mobile operator in regional associates: SingTel’s regional mobile associates remain the leading mobile operators in Thailand (AIS), India (Airtel) and Indonesia (Telkomsel), and number two in the Philippines (Globe). Through Airtel, it also has presence in 17 African countries. It is also the owner of Optus, the second largest Australian telecom player with 100% stake.
3. High Brand Recognition: Singtel has been awarded with the title of “L&E 2021 Brand of the Year” by the MARKETING-INTERACTIVE’S 9th edition of the Loyalty & Engagement Awards for two consecutive years. The three campaigns of the company, “Launch of the first ever Singtel Dash Rewards Loyalty Campaign”, “SingtelStepUp” and “Singtel X NETS Click Campaign – Never Miss A Moment”, were highly praised by the jury and won a staggering five gold, four silver and three bronze trophies in 2021.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Singtel is presented below in a table followed by the detailed analysis report.
| Political | Economical |
| 1. Singapore government holding | 1. Customer friendly services during economic downturn
2. Change of income and consumer spending habits |
| Social | Technological |
1. SingTel social development programs
2. Investing in gaming, streaming and financial services startups | 1. Revamping digital strategy to meet the growing demands of consumers
2. Bandwidth on demand offering
3. Empowering 5G through multi-access edge
4. Leveraging cloud digital capabilities
5. Increasing adoption of cloud by government and enterprises |
| Legal | Environmental |
1. Legal action over smear campaign
2. Online fury over charging on free apps
3. Implementation of National Broadband network in Singapore and Australia significantly impacting the company
| 1. Environmental management initiatives to meet the objective of environmental policy
2. Implementation of green networks
3. Addressing water scarcity issue through water conservation |
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Detailed Pestle Analysis of Singtel
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
1. Revamping digital strategy to meet the growing demands of consumers: Advanced digitalization has put significant pressure on the telecom industry. Telecom companies are taking various measures to improve their competitive advantages. SingTel has strengthened its digital marketing service Amobee, Hooq (Online streaming service like YouTube) and advanced Data Analytics tool Data spark. As part of the process, it also scaled down its digital services. With this exercise it intends to provide greater synergy with the consumer business and in offering better bundled services.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
The major competitors of Singtel are-
Major Brands :
- Optus Yes
- NCS
- InSing (Singtel Digital Media)
- Innov8
- Amobee
- Trustwave
Key Business Segments / Diversification :
Singtel
Mobile- Phones Accessories Mobile Network Services TV- Related Packs Set-up box provision
Telephone Services Payphone services Cloud Services Lifestyle Services
Broadband- Wi-Fi & related services & Add-Ons
Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :
Open Table Preview
| Name | Business Segment | Year | Type | Objective/Synergy Achieved |
| Turn.Inc | Advertising Technology | 2017 | Acquisition | To leverage the company's global footprint and offer more to consumers |
| NTU Singapore & A*STAR | Research and Development | 2017 | Joint Venture | Start R&D to trasform Singapore into a smart nation and help develop digital economy |
| Mobike | Digital service | 2017 | Joint Venture | To offer choice and convenience of digital service to customers |
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
On purchase the Singtel SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Singtel Porter's Five Forces Analysis |
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| Singtel Covid-19 Impact Analysis |
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| Singtel Segmentation, Targeting and Positioning (STP) Analysis |
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| Singtel Ansoff Matrix Analysis |
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References used in Singtel SWOT & PESTLE Analysis Report
1. Singtel Annual Report 2021 - https://cdn2.singteldigital.com/content/dam/singtel/investorRelations/annualReports/2021/singtel-annual-report-2021.pdf
2. Singtel first in Singapore to launch 5G Standalone network - https://www.singtel.com/about-us/media-centre/news-releases/singtel-first-in-singapore-to-launch-5g-standalone-network
3. 5G - https://www.singtel.com/personal/products-services/mobile/5g#5g5
4. Singtel wins big at the Loyalty & Engagement Awards 2021 - https://www.marketing-interactive.com/singtel-brand-of-the-year-at-loyalty-engagement-awards-2021
5. Singtel’s 5G to cover more parts of Singapore - https://techwireasia.com/2021/09/singtels-5g-to-cover-more-parts-of-singapore/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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