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Singtel SWOT and PESTLE Analysis

ID : 5241753| Sep 2021

COMPANY PROFILE -Singtel

Business Sector :Telecom

Operating Geography :Singapore, Asia - Pacific, Global

About Singtel :

Singtel (Singapore Telecommunications Limited) is the largest mobile network operator in Singapore. Owned by Temasek Holdings, SingTel has played an important part in the development of the country as a major communications hub in the South East Asia region. Today, SingTel continues to change the landscape of the digital media and ICT market in Singapore. Singtel has also made major investments outside Singapore, with a 100% ownership in Optus, second largest Australian telecom and 39.5% stake in Bharti Airtel, India’s largest telecommunications company. The company operates its business through two segments: Group Consumer, and Group Enterprise. While the Group Consumer provides services and products such as mobile, pay TV, fixed broadband and voice, and equipment sales, the Group Enterprise provides services such as mobile, equipment sales, fixed voice and data, managed services, cloud computing, cyber security, information technology, and professional consulting to individuals, government entities, and enterprises. These services are provided through its subsidies in India, South Asia, Africa, Thailand, Indonesia, Singapore, and Australia. As of March 2021, the company has over 9,600 employees.

Singtel’s unique selling proposition or USP lies in being one of the fastest growing 5G network provider in Singapore. Singtel’s corporate mission and vision states “The Singtel Group aspires to be Asia Pacific's best multimedia and ICT solutions group. The Singtel Group's core values form the foundation of our culture and the way we do business and go to market.”

Singtel Revenue :


Operating Revenue
S$15,644 million – FY ending 31st March 2021
S$16,542 million – FY ending 31st March 2020

Ownership / Major shareholders :

Singapore Telecommunications Limited or Singtel is a public company. The majority of the company’s shares are held by Temasek Holdings Pvt. Ltd. (49.81%), followed by Citibank Nominees Singapore Pte. Ltd. (11.42%) and DBS Nominees Pte. Ltd (10.54%). Other companies that also hold a small percentage of shares in Singtel include DBSN Services Pte. Ltd. (7.78%), Central Provident Fund Board (5.24%), HSBC (Singapore) 4.05% etc.

Competitive Analysis of Singtel

SWOT
PESTLE
The SWOT analysis for Singtel is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Next generation mobile network
2. Leading mobile operator in regional associates
3. High Brand Recognition
4. Turning NCS into B-2-B digital service provider
5. Providing seamless experienced to customers during Covid-19 pandemic
1. Majorly dependent on Singapore market
2. Mobile Revenue decreasing in Australia
Opportunities
Threats
1. Asia Pacific region still to be harvested
2. Mobile Data and Broadband Services
3. Tremendous growth potential in associates markets
4. Investing in multi-access edge compute (MEC) platform
5. Acquiring firms in Singapore, Hong Kong and Australia as part of its Asia-Pacific expansion:
1. Regulatory changes
2. Competitive pressure across markets
3. Covid-19 pandemic impacting the profitability of the company
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Singtel

 

Strength

1. Next generation mobile network: Singtel is the flagship company in Singapore to launch 5G network. With over 1Gbps speed, consumers can have a seamless, lag-free, gaming experience, ultra-smooth video calls, and high definition video streaming. Around two-thirds of Singapore is covered with Singtel 5G. Compared to 4G, 5G has greater bandwidth, near instant responses, 30% faster uploads, and strengthened authentication and encryption capability. Samsung has become its official 5G launch partner to provide access to 5G mobile network to select customers.

2. Leading mobile operator in regional associates: SingTel’s regional mobile associates remain the leading mobile operators in Thailand (AIS), India (Airtel) and Indonesia (Telkomsel), and number two in the Philippines (Globe). Through Airtel, it also has presence in 17 African countries. It is also the owner of Optus, the second largest Australian telecom player with 100% stake.

3. High Brand Recognition: Singtel has been awarded with the title of “L&E 2021 Brand of the Year” by the MARKETING-INTERACTIVE’S 9th edition of the Loyalty & Engagement Awards for two consecutive years. The three campaigns of the company, “Launch of the first ever Singtel Dash Rewards Loyalty Campaign”, “SingtelStepUp” and “Singtel X NETS Click Campaign – Never Miss A Moment”, were highly praised by the jury and won a staggering five gold, four silver and three bronze trophies in 2021.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

The major competitors of Singtel are-

Major Brands :

  • Optus Yes
  • NCS
  • InSing (Singtel Digital Media)
  • Innov8
  • Amobee
  • Trustwave

Key Business Segments / Diversification :

Singtel
Mobile- Phones Accessories Mobile Network Services TV- Related Packs Set-up box provision
Telephone Services Payphone services Cloud Services Lifestyle Services
Broadband- Wi-Fi & related services & Add-Ons

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
Turn.IncAdvertising Technology2017AcquisitionTo leverage the company's global footprint and offer more to consumers
NTU Singapore & A*STARResearch and Development 2017Joint Venture Start R&D to trasform Singapore into a smart nation and help develop digital economy
MobikeDigital service 2017Joint Venture To offer choice and convenience of digital service to customers
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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References used in Singtel SWOT & PESTLE Analysis Report

1. Singtel Annual Report 2021 - https://cdn2.singteldigital.com/content/dam/singtel/investorRelations/annualReports/2021/singtel-annual-report-2021.pdf

2. Singtel first in Singapore to launch 5G Standalone network - https://www.singtel.com/about-us/media-centre/news-releases/singtel-first-in-singapore-to-launch-5g-standalone-network

3. 5G - https://www.singtel.com/personal/products-services/mobile/5g#5g5

4. Singtel wins big at the Loyalty & Engagement Awards 2021 - https://www.marketing-interactive.com/singtel-brand-of-the-year-at-loyalty-engagement-awards-2021

5. Singtel’s 5G to cover more parts of Singapore - https://techwireasia.com/2021/09/singtels-5g-to-cover-more-parts-of-singapore/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Singtel SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Singtel SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/singtel/ [Accessed 20 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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