Slack Technologies SWOT and PESTLE Analysis

Strength

1. Availability of more than 2000 applications within the Slack workspace grants great flexibility and convenience to users: Slack Technologies not only offers itself as a replacement of emails rather it turns out to be a more comprehensive mode of communication among all kinds of participants of business with added benefits of group conversations and in-app tools to avoid switch overs between applications and tools to complete the work. It has an app directory of more than 2000 third party applications, which helps in viewing and editing shared files within the Slack interface and as well avoid logins and logouts for multiple usage of applications. The noteworthy mentions are Zoom, GSuite, Office360, AWS Chatbot, etc. The vibrant categories of applications include all kinds of tools, from design to analytics, marketing to project management and security to social networking sites. Apart from third party apps, it also allows an organizations' internally developed software to feature in its app directory for usage. So basically Slack eases virtual operations of organizations through software management, interaction feasibility and as well as browsing tool for various functions.

2. Subscription and freemium based business model makes Slack feasible for everyone: Slack works on a subscription based pricing which allows a team to use Slack through a monthly subscription plan. The consumers need to pay on the basis of active workers instead of "per seat" which is a regular practice of its competitors. Apart from that Slack has a free subscription plan apart from paid subscriptions. This allows the user to continue the service of Slack even if subscription expires and also acquire potential customers. In a way the free service account provides leads to its sales force, which uses various channels of marketing and sales to acquire paid customers among the free term users. This way Slack had 16% paid users among its user base of 660,000 in the beginning of 2020. Flexible business model has attracted consumers for Slack and has kept it ahead of its competitors.

Weakness

Opportunity

Threats

Political

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Social

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Technological

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Legal

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Environmental

1. Remote working has multiple benefits towards environmental sustainability:The work from home or remote working culture has its own share of positive impact towards corporate social responsibility. It leads to lesser office wastes, reduced fuel usage and ultimately reduction in greenhouse gas emissions. Office wastes do not only include papers and plastic rather offices have substantial wastage of water and energy. Offices need to warm or cool down as per seasonality, which necessitates electricity consumption. Staffs need to commute to office and private and public transport. It leads to emission of huge amount of fossil fuel and turns to be a major contributor of air pollution in urban areas. America itself uses more than 300 million gallons of petrol everyday. At the end it leads to emission of greenhouse gases and SPMs, the main reason of air pollution. As per Global Welfare Analytics, emissions could be reduced by 54 million tons every year, if workforces work from home for half of the week. Remote working, thus, could help existing companies to achieve environmental sustainability goals, which leads to value addition in the brand equity and profitability of the firm's as well as adhere to government norms related to CSR. Slack provides the medium of remote working. Its growth linearly depends on the growth of work from home culture. Slack could use this factor to sustainability goal to increase