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Smurfit Kappa Group SWOT and PESTLE Analysis

ID : 52954753| Feb 2023| 18 pages

COMPANY PROFILE -Smurfit Kappa Group plc

Business Sector :Paper Based Packaging

Operating Geography :Ireland, Europe, Global

About Smurfit Kappa Group plc :

The Smurfit Kappa Group plc, Europe’s leading corrugated packaging company is headquartered in Dublin, Ireland. Along with being one of the leading paper-based packaging companies in the world, it is also listed on the London Stock Exchange. In 1934 it was established as a box-maker in Rathmines, Dublin. In 1938, it was acquired by Mr Jefferson Smurfit and in 1964, it was listed on the Irish Stock Exchange. It acquired a partial interest in Time Industries, which is a Chicago-based paper and packaging company, in the year 1974. The company thus grew under the leadership of the son of it’s founder, Sir Michael Smurfit, who became the Chief Executive of the company in 1977. In 1998, the company merged its 46%-owned US business, to form Smurfit-Stone Container Corporation with Chicago-based Stone Container Corporation. The main products and services of the company include specialization in manufacturing paper-based packaging, with a network of paper, recycling and forestry operations. It is also an integrated producer, with packaging plants sourcing the major part of their raw material requirements from it’s own paper mills. The company employs around 46,000 employees across 35 countries. The regional headquarters of the company are in Amsterdam and Miami. Smurfit Kappa has been awarded with the 18 EFIA Awards in 2020, and was recognised for it’s innovative packaging. The company’s bright idea for packaging led to the achievement of the ScanStar Awards in 2019. It also won the top Latin America CSR Award for company transformation in the same year.
Smurfit Kappa’s Unique Selling Proposition or USP lies in it being a FTSE 100 company along with being one of the leading providers of paper-based packaging in the world, having operations in over 30 countries. Smurfit Kappa’s vision statement reads “Our vision is to be a globally admired business, dynamically delivering secure and superior returns for all stakeholders. How we do this, goes beyond dynamic business performance. We strongly believe in our responsibility to our people, our environment and the countries in which we operate.”

Smurfit Kappa Group plc Revenue :


€ 9,048 million - FY ending 31st December 2019 (y-o-y growth 1.0%)
€ 8,946 million - FY ending 31st December 2018

Competitive Analysis of Smurfit Kappa Group plc

SWOT
PESTLE

The SWOT analysis for Smurfit Kappa Group is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Market leader in packaging solutions in Europe and America
2. Providing unique blend of paper packaging solutions
3. Providing customer centric customized packaging solutions
4. Award winning innovation in packaging
5. Efficient usage of finances to increase profitability
6. Sufficiently immune to economic downturns
1. Alleged involvements in anti- competitive acts
2. Absence in emerging markets
Opportunities
Threats
1. Growing e-commerce promotes paper packaging
2. High demand of packaging material in pharmaceutical and healthcare sector
3. Rise of demand for anti-Covid solutions
1. Light weight plastics still preferred over corrugated cardboards
2. Poor recycling leading to more issues than benefits of paper packaging
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Detailed SWOT Analysis of Smurfit Kappa Group plc

Strength

1. Market leader in packaging solutions in Europe and America: Smurfit Kappa Group (SKG) has presence in 35 countries and a strong presence in Europe and America. In Europe, SKG is the largest producer and supplier of corrugated packaging, bag in box packaging and containerboard with presence in 23 countries. Europe comprises of more than 75% of the business of SKG in recent times. SKG is the pan Latin America large-scale player in its segment. It has presence in 12 countries in America consisting of Latin America and USA. Columbia, Mexico and USA comprises of more than 80% of the region's business. The company has shown consistent growth in this region.

2. Providing unique blend of paper packaging solutions: SKG stands out from its competitors due to its unique blend of offerings for its customers. The products and services of SKG are totally dedicated to improve environmental sustainability of the society, the company and its clients. SKG avoids usage of adhesive in its products as much as possible. SKG offers only paper packaging solutions with few plastic solutions considering packaging of fluids. SKG has a division of machineries for its clients to boost self-sufficiency and long-term business of other offerings. The utility machineries include making boxes from corrugated papers and containerboards and automated packaging and bundling. Automated packaging solutions from SKG give new opportunities to promote contact less packaging among its customers. SKG has unique offering of bag in box packaging, which allows liquid products to be stored in paper boxes and they could be used multiple times with the attached lid or tap. Bag in Box allows it's clients to achieve sustainability goals with minimal usage of hazardous plastic bottles or heavy glass bottles. https://www.smurfitkappa.com/products-and-services/packaging-machinery#Product_Anchor

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

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References used in Smurfit Kappa Group plc SWOT & PESTLE Analysis Report

1. We supply a range of end-of-line packaging machinery. - https://www.smurfitkappa.com/products-and-services/packaging-machinery#Product_Anchor
2. Smurfit Kappa gains hit by Venezuela turmoil - https://www.packagingnews.co.uk/top-story/smurfit-kappa-gains-hit-venezuela-turmoil-15-02-2019
3. Corrugated Packaging: the Appeal of the Humble Brown Box - https://packagingeurope.com/corrugated-packaging-the-appeal-of-the-humble-brown-box/
4. Boxes Are the Backbone of E-Commerce - https://www.packagingstrategies.com/articles/95194-boxes-are-the-backbone-of-e-commerce
5. Pharmaceutical Packaging Market to Hit USD 142.59 Bn by 2027; Rising Demand for Efficient Packaging of Drugs by Healthcare Facilities to Boost Market Growth: Fortune Business Insights™ - https://www.prnewswire.com/news-releases/pharmaceutical-packaging-market-to-hit-usd-142-59-bn-by-2027-rising-demand-for-efficient-packaging-of-drugs-by-healthcare-facilities-to-boost-market-growth-fortune-business-insights-301072549.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Smurfit Kappa Group SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw from IISWBM, Kolkata and reviewed by senior analysts from Barakaat Consulting.

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