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Softbank Group SWOT and PESTLE Analysis

ID : 52545653| Apr 2023| 22 pages

COMPANY PROFILE -Softbank Group

Business Sector :Technology Services, Telecom, Defense, Investment fund, Robotics

Operating Geography :US, Canada, Japan and other Asian, European and African countries

About Softbank Group :

Softbank is a major multinational company spreading its operations globally. It operates in different segments like telecom, investments and distribution. Headquartered in Minato, Tokyo, Japan, Softbank started in Oct 1984 in Japan as Japan Telecom Co. Ltd and established Railway Telecom Co. Ltd. Later, during 1991 it established Tokyo Digital Phone Co. and launched second generation mobile telecom services. In August 2002, it has released the first mobile handset in the world- J-SH09 for incorporating QR code reader function. In 2004, Softbank undertook two joint ventures, one with Vodafone Co. and the other with Yahoo (now Altaba Inc.) to fill the digital gap due to geographical constraints. In June 2014, they launched a flagship own robot “Pepper” for understanding emotions of others under Softbank Robotics Europe. In addition to this, they developed retail power businesses for corporate customers. Later, in May 2017, they started working as an investment fund with an aim to invest in technology companies. With a total of 26 Joint Ventures, Softbank now moved its business from telecom to pure holding company business investing in various segments imbibing the future changes in technology and innovation. They have approximately 59,700 employees spread all over the world as of 2023.

The USP of SoftBank lies in it being one of the largest companies in Japan. SoftBank Group Corp. works with the vision of contributing to people’s happiness through Industrial Revolution and to increase its need globally by most of the people. They strive to achieve this with developing leading technology required for Industrial Revolution and future growth.

Softbank Group Revenue :


¥5690.6 billion – FY ended 31st March 2022
¥5205.5 billion – FY ended 31st March 2021

Competitive Analysis of Softbank Group

SWOT
PESTLE
The SWOT analysis of Softbank Group is presented below:
Strengths
Weaknesses
1. Strong brand recognition leverage
2. Wide customer base
3. Strong finances and deep pockets
4. Powerful research and development capabilities
5. Global leader in the development of semiconductor technology
1. High Debt to Equity Ratio
2. Decreasing ARPU in Telecom segment
3. Mounting debt pile questions Softbank’s creditworthiness
Opportunities
Threats
1. Increase in customer spending
2. Differentiated pricing strategy
3. Increase in demand of 5G
4. Vision Fund and Arm set to fuel the transformative power of technology
5. Strategic partnerships and investments to drive growth
1. Intense competition in the industry
2. Loss due to natural disasters
3. SVB collapse may increase scrutiny for SoftBank
4. Facing persistent losses due to macroeconomic headwinds
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Detailed SWOT Analysis of Softbank Group

Strength

1. Strong brand recognition leverage: Softbank is a major telecom player and internet service provider in Japan. With the aim of promoting Industrial Revolution for contributing to the well-being of the society, they expanded their operations in Defense and Technology Services which created the overall brand of the company worldwide. This brand recognition helps the company to leverage for investment in other sectors like Investment fund, Robotics, Energy and Power sector, IT, online games and Sports too, having its own professional Baseball Team. With IOT, Big Data and AI capturing the market by storm, Softbank is directing its resources to this industry by investing in various start-ups and gaining stake of other major public and private companies like Flipkart, PayTm and OYO Rooms. This strong brand recognition helps Softbank to charge a premium as compared to its competitors.

2. Wide Customer Base: Since its inception in 1984, Softbank works on its corporate philosophy of “Information Revolution — Happiness for everyone,” as an invariable principle. This built a strong trust relationship resulting in a wide customer base. Softbank was the first private telecom company in Japan which revolutionized the telecom and mobile services industry. There was a steady increase of around 1.38 million subscribers for Softbank’s three smartphone brands, SoftBank and Y! mobile and LINE MOBILE. Innovation lies at the heart of all Softbank’s businesses. In partnership with PayTm, an India-based e-commerce payment system and digital wallet company, Softbank has introduced PayPay, a smartphone payment service business which will attract more customer base in this smartphone driven market. This swelling customer base is due to high customer satisfaction, not only for its qualitative and trustable services but also for its CSR initiatives like Game de manaberu shuwa jiten, an application developed for easy communication by children with disabilities which can be used via mobile phones.

The remaining section under “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Softbank Group SWOT & PESTLE Analysis Report

1. SoftBank Group Corp. Annual Report FY2022 - https://group.softbank/system/files/pdf/ir/financials/annual_reports/annual-report_fy2022_en.pdf
2. SoftBank Group Corp. Debt-to-Equity Ratio - https://ycharts.com/companies/SFTBY/debt_equity_ratio
3. SoftBank Group Corp. Financials - https://www.wsj.com/market-data/quotes/JP/9984/financials
4. SoftBank and EdgeCortix Launch DNA Dynamic Neural Accelerator - https://www.design-reuse.com/news/53693/softbank-edgecortix-dna-dynamic-neural-accelerator.html
5. Berkshire Grey Enters Merger Agreement with SoftBank Group for Go-Private Transaction - https://www.mmh.com/article/berkshire_grey_enters_merger_agreement_with_softbank_group_for_go_private_transaction
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Softbank Group SWOT and PESTLE analysis has been conducted by Shreya Tayal and reviewed by senior analysts from Barakaat Consulting.

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