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Sohu.com SWOT and PESTLE Analysis

ID : 521665653| Mar 2023| 21 pages

COMPANY PROFILE -Sohu.com

Business Sector :Internet and media, online gaming

Operating Geography :Beijing, Asia, Global

About Sohu.com :

Sohu.com is a Chinese online media, search, and gaming company that was founded in 1996 by Dr. Charles Zhang. It is headquartered in Beijing, China, and is listed on the NASDAQ stock exchange. Sohu.com operates a number of online properties, including the Sohu News Portal, Sohu Video, Sohu Sports, and the online gaming platform Changyou. It also operates a search engine, Sogou, which was spun off as a separate company in 2017. Sohu.com has a significant presence in the Chinese online advertising market, with a range of advertising formats and platforms available to advertisers. The company's online properties attract millions of users each day. As of early 2023, Sohu.com employed around 5000 people.

Sohu.com’s USP lies in it being one of the largest online media companies in China. Sohu.com also places a strong emphasis on innovation and creativity, striving to be at the forefront of new developments in the online media, search, and gaming industries. Additionally, the company is committed to providing a safe and secure online environment for its users and protecting their privacy and data.

Sohu.com Revenue :


US$ 835.6 million – FY ending 31st December 2021 (y-o-y growth of 11%)
US$ 749.9 million – FY ending 31st December 2020

Competitive Analysis of Sohu.com

SWOT
PESTLE
The SWOT analysis for Sohu Group is presented below in a matrix format followed by a detailed analysis:
StrengthsWeaknesses
1. Leading Chinese online media, video, and game business
2. Strong business operations of the two subsidiaries of the Sohu group
3. Robust and reliable technological infrastructure
1. Highly dependent on revenues from TLBB
2. Item-based revenue model of Sohu’s subsidiary, Changyou, challenges consumer preferences and regulatory restrictions
3. Delisting from NASDAQ due to audit compliance failure
OpportunitiesThreats
1. Accelerated shift in user activity from PCs to mobile devices
2. Rising popularity of esports in China
1. Fierce competition in the PRC internet market
2. Stringent regulations on online content in China
3. Increasing instances of cyber-frauds
4. Brand advertisement market subject to evolving regulations
5. Expansion of Internet advertisement blocking measures
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Detailed SWOT Analysis of Sohu.com

Strength

1. Leading Chinese online media, video, and game business: Leading Chinese online media, video, and gaming company Sohu.com offers a wide range of online goods and services in China for PCs and mobile devices. The Sohu Group, which consists of Sohu and Changyou, runs its enterprises. Changyou, a renowned online game creator and operator in China, specialises in the creation, management, and licencing of online games for PCs and mobile devices. Sohu is a significant Chinese language online media content and services provider. The majority of its operations are carried out through its Chinese subsidiaries and VIEs.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in Sohu.com SWOT & PESTLE Analysis Report

1. Annual Report - https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_SOHU_2021.pdf
2. Chinese internet portal Sohu seeks delisting from Nasdaq after being named by US regulator as non-compliant with audit rules - https://www.scmp.com/tech/tech-war/article/3174297/chinese-internet-portal-sohu-seeks-delisting-nasdaq-after-being-named
3. Video Game Industry: Statistics, Demographics and Trends in China - https://intenta.digital/gaming-industry/video-game-industry-china/
4. 4 mobile gaming trends in China’s new normal - https://daoinsights.com/opinions/4-mobile-gaming-trends-in-chinas-new-normal/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2025)

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