Sopra Steria SWOT and PESTLE Analysis

Strength

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Weakness

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Opportunity

1. Digitization market opportunity in Europe: It has been estimated that a growth of 4% from € 305 bn will be seen in the digital services market of Western Europe from 2018 to 2022. Currently Sopra Steria holds position amongst the top 10 digital services companies operating in Europe. Industry research shows that digital transformation is considered to be very important by the majority of large organizations as well by more than 80% of smaller organizations. A focus on security, seamlessness, privacy, and accountability measures is seen through the importance given to digital trust experience and environment scores by Western and Northern European states. Sopra Steria, with its prominent position in the European market, can cash in on this opportunity and increase growth.

2. Rise in cybersecurity demands across enterprises: With increased digitization in daily life and business, cybersecurity is becoming all the more important. Most businesses are seen to be using a defensive approach to improve their security investment and focus like employing anti-virus software or firewalls. However, this is not sufficient and businesses need to actively look for potential breaches and weak spots in security. These proactive methods can include the use of skills like security analytics, penetration testing and vulnerability assessments. The new terms set up by the European Data Protection Regulation (GDPR) in May 2018 are also likely to increase demand for cybersecurity professionals. These require companies to ensure more proactive security measures and risk analysis. Sopra Steria, specializes in cybersecurity services, and is well positioned to make the most of this opportunity for growth.

Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Offering clients “Guaranteed sustainable” transformation strategies: Digital technology has a strong impact upon society and global organizations need to actively work towards assessing this impact. Sopra Steria has set up external think tanks and a team comprising of experts, consultants, operational managers and individuals who work towards incorporating sustainable development into the company’s value proposition. This team is working on the development of an innovative method and tools that will offer clients “guaranteed sustainable” transformation strategies that work specifically for the sustainable development challenges faced by them. This is extremely beneficial for clients as it gives them an environmentally sustainable digital strategy that will enable them to team digital technology with the sustainable consumption of resources and energy. They will also be able to apply transformation strategies that improve sustainable development and performance for their employees, partners, clients and shareholders.

2. Commitment to Sustainable Development Goals: The United Nations General Assembly has adopted 17 global priorities as a part of its Sustainable Development Goals to be fulfilled by 2030. They include fight against poverty and hunger, education and healthcare, as well as decent work, climate change, biodiversity, and sustainable consumption and production. Being a member of the United Nations Global Compact, as well as a position holder amongst the “Global Compact Advanced” category (Top 9%), Sopra Steria has pledged to support its 10 principles on human rights, labor standards, protection of the environment and anticorruption. The company promotes these principles actively within its scope and scored “A” for environmental performance, gaining a place on the A-list of the CDP Climate Change for the tenth consecutive year. The company has also gained a place in the “Supplier engagement leader” category for its environmental engagement with regards to its supply chain.