COMPANY PROFILE -Spirit Airlines Inc.
Business Sector :Aviation
Operating Geography :United States, North America, Global
About Spirit Airlines Inc. :
Spirit Airlines Inc. is a low-cost airline based in Miramar, Florida, in the Miami metropolitan area. The company was formed in 1993. It serves over 50 locations in the United States and the Caribbean. Spirit Airlines' fleet consists of Airbus narrow-bodied planes. It primarily provides unbundled base fares to customers, removing any unnecessary travel amenities. Customers can pay extra for additional options if they require them. Due to the lack of a complex fleet, flight crews are interchangeable across all aircraft, and maintenance and other support services are simplified. Due to the state of people who travel on Spirit Airlines, the frequent-flyer programme is known as Free Spirit. Spirit's frequent flyer programme is divided into three levels. The three grades are Free Spirit Member, Silver (earn 2,000 status qualifying points in a calendar year), and Gold (earn 5,000 status qualifying points in a calendar year). Due to its system-wide route structure, the corporation only has one operating segment: air transportation. When a market is underserved or overvalued, it may decide to expand its network. The United States accounts for the vast majority of revenue. As of 2022, Spirit Airlines is the first airline to announce flights from the United States to the new Palmerola International Airport, which is around 110 kilometres (68 miles) from the Honduran capital Tegucigalpa.
Spirit Airlines, Inc.'s USP lies in its being North America's eighth-largest passenger carrier as well as the continent's largest ultra-low-cost carrier. The mission statement of Spirit Airlines reads, "Spirit Airlines is committed to delivering the best value in the sky while providing an extraordinary Guest experience. We are the leader in providing customizable travel options starting with an unbundled fare".
Spirit Airlines Inc. Revenue :
US$ 3,230 million – FY ended December 2021
US$ 1,810 million – FY ended December 2020
Competitive Analysis of Spirit Airlines Inc.
The SWOT analysis for Spirit Airlines Inc. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Spirit Airlines is an ultra-low-cost carrier in the US and has a competitive cost base
2. Spirit airlines has the youngest fleet of Airbuses in the US
3. Spirit Airlines is a well established and industry leading airline in the US with a variety of services
4. Loyalty programs, deals and vouchers further push the business and allows customer retention
| 1. Spirit Airlines relies on a single service provider for majority of its fuel supply
2. Customer complaints about uncomfortable seats and luggage damage
3. Lawsuits and passenger claim negatively impact the company
4. Excessive flight delays and late arrivals degrade traveler experience
5. Spirit Airlines was voted as the top 10 “Worst Airline” in the United States in 2020
|
| Opportunities | Threats |
1. Expand number of destinations and routes served within the US and Latin America
2. Further improve guest experience through mobile app
| 1. The low-cost carrier flight segment is extremely competitive
2. COVID-19 severely impacted domestic and international travel resulting in large losses
|
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Detailed SWOT Analysis of Spirit Airlines Inc.
Strength
1. Spirit Airlines is an ultra-low-cost carrier in the US and has a competitive cost base: Spirit Airline’s unit operating costs are among the lowest in the United States in the low-cost carrier segment. This unit cost advantage helps the company protect its market position and offer some of the lowest base fares in the markets while making sustainable and high operating margins in the industry and support continued growth. Spirit Airline’s operating cost per available seat mile of 8.36 cents in 2020 was significantly lower than those of the major domestic network carriers and is the lowest among domestic LCCs. The airline achieves these low unit operating costs in many ways such as high air craft utilization, a highly productive workforce and high-density seating configurations with a simplified onboard product designed to lower costs. The airline also reduces costs for sales, marketing and distribution by adopting direct to consumer marketing. The airline’s ULCC business model has a focus on cost discipline by keeping a consistent focus on maintaining low operating costs, ensuring sourcing arrangement with third party vendors are up to industry standards and generating and maintaining an adequate level of liquidity. The airline has a competitive cost base and has a relative cost advantage over competitors.
2. Spirit airlines has the youngest fleet of Airbuses in the US: Spirit Airlines has the youngest Airbus fleet in all of United States. The airline exclusively flies a young fleet of Airbus A320 family aircrafts which provides it a significant cost and operational advantage as compared to airlines which operate multiple aircrafts. By operating a single type of aircraft, the airline avoids incremental costs of training crews and allows it to interchange crews entirely across all of its aircrafts with no hassle. Maintenance and other operation support also become easier with a uniform fleet model. Due to this commonality among Airbus single-aisle aircraft, the airline can retain the benefits of a fleet comprised of a single type of aircraft while still having the flexibility to match the capacity and range of the aircraft to the demands of each route. These airbus aircrafts are also young which makes them better for the environment as compare to old aircrafts and provide increased fuel efficiency.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Spirit Airlines Inc. is presented below in a table followed by the detailed analysis report:
| Political | Economical |
1. The Biden administration provided CARES funds to airlines to boost recovery
2. The transport of illegal substances and materials across the border is a huge concern
| 1. Volatile fuel prices adversely affect aviation industry
2. American economy is slowly recovering post COVID
|
| Social | Technological |
1. Consumers have restored confidence in air travel with a rise in vacations and visits in the US
2. Consumers want flexibility in opting out for unwanted add-on services
| 1. Airlines are digitally transforming themselves to improve efficiency in performance
2. Safety Risk Management Systems are extremely essential in aviation industry
|
| Legal | Environmental |
| 1. Airlines are expected to rigidly follow health, safety and environment regulations | 1. Airlines are attempting to reduce their carbon emissions and become more sustainable
2. Natural disasters and extreme weather heavily affect airline operations
|
Spirit Airlines Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Spirit Airlines Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Airlines are attempting to reduce their carbon emissions and become more sustainable: With the rising risks of climate change, more and more companies are becoming increasingly conscious of their carbon emissions. The aviation industry has many environmental regulations which airlines are supposed to meet, however many airlines are going above and beyond in their attempt to reduce carbon emissions and become carbon-neutral. Spirit Airlines has also increased its effort to be more environment conscious and reduce its carbon emissions. The airline cultivates environmental awareness amongst its teams and business partners and conducts day to day operation in an environmentally conscious and safe manner. The airline pursues and adopts sustainable practices and operates a fuel-efficient young fleet of aircrafts. Spirit attempts to maintain its position as an industry leader in ESG in the LCC segment. However, while Spirit adheres to regulations rigidly, its attempts to reduce carbon emissions are not at par with industry leading airlines. While it currently runs a young fuel-efficient fleet, this advantage will fade in a few years as the fleet ages. Therefore, the airlines needs to rigidly define, measure and reduce its carbon emissions and amp up its efforts for the same.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
Major Brands :
- Spirit Airlines Inc.
- Spirit Loyalty Cayman Ltd.
- Spirit Finance Cayman 2 Ltd.
Spirit Airlines Inc. SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Spirit Airlines Inc. Ansoff Matrix Analysis |
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References used in Spirit Airlines Inc. SWOT & PESTLE Analysis Report
1. Annual Report - https://s24.q4cdn.com/507316502/files/doc_financials/2020/ar/c2a41aa1-7a65-44e3-86c4-6a7e7a917c1a.pdf
2. Investors Presentation - https://s24.q4cdn.com/507316502/files/doc_presentations/2020/09/F_Investor-Presentation-9.16.20-FINAL.pdf
3. More US citizens apprehended for moving drugs over border - https://timesofindia.indiatimes.com/world/us/more-us-citizens-apprehended-for-moving-drugs-over-border/articleshow/83118451.cms
4. Air travelers want cleanliness and flexibility - https://www.brol.com/air-travelers-want-cleanliness-and-flexibility/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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In-text: (SWOT & PESTLE.com, 2025)
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Spirit Airlines Inc. SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.
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