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SSE Plc SWOT & PESTLE Analysis

ID : 52678553| May 2020| 11 pages

COMPANY PROFILE -SSE Plc

Business Sector :Energy and Utilities

Operating Geography :UK and Ireland

About SSE Plc :

Founded in 1998, SSE Plc is one of the UK-listed companies, involved in the production as well as supply and distribution of gas and electricity. Headquartered in Perth, Scotland, UK, this company initially operated only in UK and Ireland. After disposing off its retail business, SSE Plc now operates in three business sectors, SSE Renewables, SSEN (Scottish and Southern Electricity Networks) and other operational businesses (including SSE enterprise, flexible thermal operations and business-to-customer operations). Owing to the sustainable nature of its businesses, the SSEN was honored with the Hitachi Transformation award for the ‘Optimise Prime’ Project. Recently, as of 2020, SSE Plc has announced the launch of a dual tranche euro bond worth EUR1.1 billion.

SSE Plc’s USP or unique selling proposition lies in providing sustainable, low carbon products and services to its customers. The Company intends to “create value for shareholders from being a developer, an operator and an owner of energy-related assets and businesses through the transition to a decarbonized energy system. SSE’s vision statement reads “To be a leading energy company in a low-carbon world”. SSE strives to achieve the goal with the help of its four strategic pillars, namely “focusing on the core”, “developing, operating, owning”, “creating value” and “being sustainable”.

SSE Plc Revenue :


GBP 7,331.6 million – FY ending 31st March 2019 (y-o-y decrease of 73.1% due to divestiture)
GBP 27,250.4 million – FY ending 31st March 2018

Competitive Analysis of SSE Plc

SWOT
PESTLE
The SWOT analysis for SSE Plc is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Creating value through developing, operating and owning energy-related assets and businesses
2. Core, low-carbon businesses driving profitability and growth
3. High profitability of the Networks Business segment
4. Strongly environment focused and sustainable
1. Low performance of the Energy Portfolio Management (EPM) division
2. Highly susceptible to the changes in external environment
OpportunitiesThreats
1. Offshore Wind sector deal to transform UK’s energy mix
2. Further investments in energy assets
3. Disposal of unprofitable businesses
1. Nationalization may impact wider goals
2. Volatility in the commodity prices
3. Suspension of the electricity generation Capacity market

SWOT & PESTLE (combined)
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Detailed SWOT Analysis of SSE Plc

Strength

1. Creating value through developing, operating and owning energy-related assets and businesses: Spread across the UK and Ireland, SSE Plc is involved in the end-to-end value chain of the provision of energy-related services, hence being a builder, operator and owner of the businesses as well as assets. The business networks can be categorized into three types, namely wholesale, networks and retail. Considering the pragmatic approach adopted by the company regarding asset ownership, SSE recycles capital upon the probability of occurrence of value-creating opportunities. Also, the company has a strong history of developing and operating energy related assets including their construction, handling expertise, maintenance and customer service. Using these assets, SSE has created value for its stakeholders through fair renumeration and significant contribution to the UK and Irish economies.

2. Core, low-carbon businesses driving profitability and growth: The vast and unique portfolio of world-class low-carbon assets owned by SSE, accounts for the lion’s share of overall operating profit of the group. Owing to this, the company is considered as the leading player in the UK and Ireland, in the generation of electricity from renewable sources, promoting sustainability and a low-carbon world. Furthermore, the company recognized a 4200 MW overall renewable capacity and a 8GW combined onshore/offshore wind development pipeline, as of May 2019. It is expected that by 2026, the Regulated Asset Value (RAV) for the connections owned by SSE in the pipeline of transmission, would increase to around £5bn. This substantial surge in value would in parallel witness, growth of distribution networks, fuelled by the electrification of transport and heat.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

  • British Gas, Scottish Power, Ovo Energy
  • Viesgo, Ecotricity, Vattenfall FirstEnergy
  • EDF Energy, Con Edison
  • Centrica
  • E. ON
  • npower
  • Exponential-e

Major Brands :

  • Scottish Hydro Electric Transmission
  • Scottish Hydro Electric Power Distribution
  • Southern Electric Power Distribution
  • Scotland Gas Networks
  • Southern Gas Networks
  • SSE
  • Scottish Hydro
  • Southern Electric
  • SWALEC and Atlantic in the Great Britain market and SSE Airtricity
  • Greater Gabbard Offshore Winds Limited (GGOWL)
  • SSE E&P UK Limited
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Check Out Analysis of Other Relevant Companies

TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in SSE Plc Analysis Report

1. Offshore Wind Sector Deal: March 2019 - https://home.kpmg/uk/en/home/insights/2019/03/offshore-wind-deal-march-2019.html
2. Energy firms SSE and Npower scrap merger plan - https://www.bbc.com/news/business-46590170
3. The Tech Transforming The Energy Industry - https://oilprice.com/Energy/Energy-General/The-Tech-Transforming-The-Energy-Industry.html
4. Need for Low-Carbon Electricity to Propel Green Technology and Sustainability Market to Revenue of $57.8 Billion by 2030: P&S Intelligence - https://www.globenewswire.com/news-release/2020/04/02/2010605/0/en/Need-for-Low-Carbon-Electricity-to-Propel-Green-Technology-and-Sustainability-Market-to-Revenue-of-57-8-Billion-by-2030-P-S-Intelligence.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2020). SSE Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/sse-plc/ [Accessed 28 May, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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SSE Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting.

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