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Stadler Rail SWOT & PESTLE Analysis

ID : 521033753| Sep 2021| 18 pages

COMPANY PROFILE -Stadler Rail

Business Sector :Locomotive Manufacturing

Operating Geography :Switzerland, Europe, Global

About Stadler Rail :

A Swiss manufacturer of railway rolling stock, with a prominence on regional train multiple units and trams, Stadler Rail was founded in 1942 by Ernst Stadler. The firm also focuses on niche products, such as one of the last European manufacturers of rack railway rolling stock. Stadler Rail is founded and based in Bussnang, Switzerland. It is a holding company and consists of nine subsidiaries having locations in Spain, Algeria, Germany, Poland, Italy, the Netherlands, Austria, Switzerland, Belarus, Czech Republic, Hungary and the United States, and planned Indonesia by INKA. The company started manufacturing its first locomotives, building both battery-electric and diesel types, in 1945. Through the majority of the firm's existence, it operated as a relatively small family-owned business which was entirely based in Switzerland. It primarily focused on producing high customised rail vehicles for its clients. Stadler constructs trains which are customised to meet the needs of customers. The company strives for improving the efficiency of it's trains using state-of-the-art technologies. It's product portfolio includes modular vehicle concepts, tailor-made vehicles and a full range of services. The company has it's employees at seven production and five component locations as well as various service workshop. On 21st January, 2021 the first city link tram-train successfully arrived in Hungary.

The Unique Selling Proposition or USP of Stadler Rail lies in it being one of the largest producer of rail vehicles which offers tailor-made vehicles while being environmentally friendly.

Stadler Rail Revenue :


CHF 3,085 million - FY ending 31st December 2020 (y-o-y growth -3.62%)
CHF 3,201 million - FY ending 31st December 2019

Competitive Analysis of Stadler Rail

SWOT
PESTLE
The SWOT analysis for Stadler Rail is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. First mover in high-tech automatic trains
2. Industry leader in diverse offerings
3. Large number of EU rail modernization contracts
4. Huge production capacity enables them to fulfill manufacturing demands
1. Lacks sophisticated signaling capability for its rolling stock business
2. Components manufacturing is outsourced
OpportunitiesThreats
1. Driverless train market is expected to increase by 2026 globally
2. Hyperloop emergence in Europe creates opportunity for rolling stock production
1. Currency fluctuation risk
2. Alstom-Bombardier merger deal could pose threat to the company’s market position
3. China’s one belt one road initiative will allow CRRC to grow footprints
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Stadler Rail

Strength

1. First mover in high-tech automatic trains: Stadler pioneered high-tech automatic train rides for the city’s public transport in Groningen, Netherlands. It was the first time any rail company offered an automated train system for public transportation. The project was in collaboration with ProRail, the province of Groningen, and Arriva of the Netherlands. The Automatic Train Operation (ATO) permits automatic acceleration and braking. It has a protection system and a supervisor that monitors the system. They help attain punctuality, smoother journey, etc. and help eliminate congestion and human error. Also, with ATO, trains can travel close to each other, save energy with optimal system-controlled speeds, and calculated braking to precision stops. Stadler expects future demand for ATO to increase sharply giving rise to several tenders worldwide. Since Stadler was the first company to introduce the same, it has the first-mover advantage offering efficient and reliable ATO to its future customers.

2. Industry leader in diverse offerings: Stadler has created a diverse portfolio of products in the locomotive sector. These include urban mass transit, ATO, metro, mainline locals, signaling products used for rail navigation, etc. The high-speed intercity modular trains such as Flirt200 and Flirt160 are in high demand and are offered with customization as well. Similarly, city transport trams such as Tango, Metalitsa, and Tramlink are designed for an ambient temperature range between -40 to +40 degrees and comfortable seating. These trams are used in Russia and European countries experiencing cold weather. The high-speed train, Smile offers 11 cars and moves at 250Km/hr. Apart from this, Stadler also offers locomotives that may be electric or diesel-based. The Euro4000 is a reliable diesel locomotive that can complete 2000 km in a single run. Stadler also offers signaling systems such as train control systems and mass transit signaling systems etc.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • CRRC
  • Alstom
  • Bombardier Transportation
  • GE Transportation
  • Hyundai Rotem
  • CAF power
  • Vossloh

Major Brands :

  • Belkommunmash
  • Stadler Pankow GmbH
  • Stadler Netherlands B.V.
  • VIPCO GmbH
  • Stadler Rail Valencia S.A.U
  • Stadler Bussnang AG
SWOT & PESTLE (combined)
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References used in Stadler Rail SWOT & PESTLE Analysis Report

1. FULL-YEAR 2020 RESULTS STADLER RAIL - https://www.stadlerrail.com/media/pdf/stadler-rail-full-year-2020%20presentation_f.pdf

2. Product – Stadler - https://www.stadlerrail.com/en/products/

3. ANNUAL REPORT 2020 - https://www.stadlerrail.com/media/pdf/web_stadler_rail_gb20_en.pdf

4. Stadler extends manufacturing capacity in Switzerland - https://www.railtech.com/rolling-stock/2020/07/24/stadler-extends-manufacturing-capacity-in-switzerland/

5. Stadler Rail has bravely passed 2020 - https://www.urban-transport-magazine.com/en/stadler-rail-has-bravely-passed-2020/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Stadler Rail SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Stadler Rail SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/stadler-rail/ [Accessed 25 Sep, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Stadler Rail SWOT and PESTLE analysis has been conducted by Rakesh Shewale and reviewed by senior analysts from Barakaat Consulting.

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