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Staples Inc. SWOT & PESTLE Analysis

ID : 52155853| Mar 2019| 10 pages


Business Sector :Retail

Operating Geography :North America, United States, Global

About Staples Inc. :

Staples Inc. is a multinational office supply retailing corporation headquartered in Massachusetts, United States. It was established as a cash-and-carry retailer in 1986 by Tom Stemberg and Leo Kahn. Staples deals in office supplies ranging from paper shredder to chairs and has tried to emerge as a one stop office supplies marketplace. The company has more than 1,500 stores across United States and Canada and has around 77,000 employees as of 2016.

Staples Inc. Revenue :

US $18,247 million - FY ended Jan 28th, 2017

Competitive Analysis of Staples Inc.

The SWOT Analysis for Staples is given below:
1. Omni channel offering
2. Strong customer retention/loyalty initiatives
3. Additional services
4. Simple return, exchange and refund policies
1. Declining sales and profit over the years
2. Priced higher than some of the competitor products
3. Dependency on third party suppliers
4. Limited social media footprint
1. Partner with schools and offices as suppliers of stationary
2. Promote the wide range of additional services
3. Kiosks strategically located
1. Point of differentiation has become point of parity
2. Increase in use of digital alternatives
3. Rise in superstores
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Detailed SWOT Analysis of Staples Inc.


1. Omni channel Offering: Staples has a wide range of products from chairs to stationary supplies. Staples has physical retail stores in close to 3,856 locations. The website also has a “Find a store near you” functionality that helps the customer locate a Staples store. Staples has a strong digital presence through mobile app, website and social media to provide ease of access and a superior customer experience. Staples made almost $500 Million of sales through in-store,, kiosks and click and collect features like Buy Online and Pick up in Store.

2. Strong customer retention/loyalty initiatives: Staples has initiatives to retain customers and foster customer loyalty. Staples offers daily deals and other business discount programs as a way of incentivising the customers. In addition to this there are reward programs that help maintain customer loyalty.

3. Additional Services: Staples offers additional services in addition to its broad portfolio of product offering. Some of these services are as follows: Print Services, Marketing Services, Shipping Services,Technological Services, Financing services and Office Services.

4. Simple return, exchange and refund policies: A company is known for its after sales service and a return policy is an important aspect of it. Staples has simple, transparent, easy to understand return policies.


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This section is available only in the 'Complete Report' on purchase.


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Check Out Analysis of Other Relevant Companies

References used in Staples Inc. Analysis Report

1. Annual Report 2017-

2. Quaterly Income Statement 2018-

3. Trends of Office Supplies Industry-

4. Staples Sales Drop-

5. How Staples Lost Its Way-

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Staples Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Staples Inc. SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 07 Jul, 2020].

In-text: (SWOT &, 2020)

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Staples SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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Staples Inc. SWOT & PESTLE Analysis
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