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Stora Enso SWOT and PESTLE Analysis

ID : 52783853| Nov 2023| 20 pages

COMPANY PROFILE -Stora Enso

Business Sector :Paper and Packaging

Operating Geography :Finland, Europe, Global

About Stora Enso :

Stora Enso, a Finnish and Swedish paper and packaging powerhouse, traces its roots to the 1998 merger of Stora AB and Enso Oyj. Headquartered in Helsinki, Finland, the company dominates the European market, while exporting products globally to Asia, South America, and the US. As a government-owned entity, Stora Enso holds the unique distinction of being the world's oldest limited liability company, boasting the oldest-known preserved share certificate from 1288. The introduction of the Forest division in 2020 marked a pivotal moment in its trajectory. With a diverse product range including consumer board, renewable packaging solutions, biomaterials, wood products, and paper, Stora Enso caters to a broad clientele ranging from publishing and printing to retailers, brand owners, print and board producers, merchants, converters, joiners, and construction companies. As of 2023, the company stands as a global industry leader with a workforce exceeding 21,500 employees.
Stora Enso's mission revolves around pioneering the replacement of fossil-based materials through innovation and the development of novel products and services rooted in wood and other renewable materials. The company envisions itself as a leader in its field, a preferred partner, and a respected member in the societies it operates in, committed to delivering value to customers, employees, investors, suppliers, and other stakeholders. The unique selling proposition (USP) of Stora Enso lies in its position as a top provider of renewable packaging solutions. Offering environmentally friendly alternatives to non-renewable products, the company's offerings boast a significantly smaller carbon footprint.

Stora Enso Revenue :


€11.68 billion – FY ended 31st December 2022 (Y-O-Y Growth 14.96%)
€10.16 billion – FY ended 31st December 2021

Competitive Analysis of Stora Enso

SWOT
PESTLE
The SWOT analysis for Stora Enso is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. A broad and diversified portfolio of products
2. Numerous awards enhance the brand's strength globally
3. A leader in sustainability with a naturally green business, driving opportunities
4. A global leader with a diversified business model underpinned by megatrends
5. Competitive edge through distinctive, impactful products
1. Sales decline impacts financial performance
2. Exiting from the Russian market led to a decrease in profitability
3. Shutdown of production unit due to decrease in demand for paper
OpportunitiesThreats
1. Growing global sustainability focus
2. Focusing on the CO2 challenge
3. Replacing non-renewable materials with renewable products
1. Declining demand in packaging, especially containerboard, threatens Stora Enso's revenue
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Detailed SWOT Analysis of Stora Enso

Strength

1. A broad and diversified portfolio of products: Stora Enso Oyj is a Finnish manufacturer of forestry, paper, and pulp. It has a diversified and broad portfolio of products. The packaging materials producer has different product segments which mainly manufactures packaging solution, paperboard material, paper, wood products, lignin, pellets, intelligent packaging, bio-composites, and bio-based products. There are various kinds of products that it manufactures in every segment. In paperboard material segment, it produces domestic paperboard materials, liquid packaging, food service packaging, cigarette packaging, folding cartons, and container boards. Similarly, each segment has various products under it. This is one of the biggest reasons for Stora Enso to lead this industry and have a strong hold on the global markets.

2. Numerous awards enhance the brand's strength globally: Stora Enso's global prominence in sustainable business practices has been significantly bolstered by a slew of prestigious international awards and recognitions. Notably, the Transition Pathway Initiative (TPI) lauded the company's top-tier performance in greenhouse gas management, showcasing its preparedness for the transition to a low-carbon economy. EcoVadis, an ethical supplier rating system, placed Stora Enso in the top 1% of suppliers, attaining Platinum recognition for its commitment to ethical business standards. The company's consistent recognition as a Supplier Engagement Leader on climate change by CDP reflects its effective engagement with suppliers in addressing climate challenges. Stora Enso's dedication to biodiversity reporting earned it a top-three position in the Ecogain Biodiversity Index for 2022 among Europe's largest companies. Furthermore, the World Business Council for Sustainable Development (WBCSD) acknowledged the global impact of Stora Enso's Sustainability Report 2022, placing it in the top ten globally. In Finland, the company's Sustainability Report 2021 was crowned the best, emphasizing its excellence in sustainability reporting within the national landscape. These accolades collectively underscore Stora Enso's unwavering commitment to sustainability and contribute significantly to enhancing its global brand reputation.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threats

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Major Competitors :

  • Holmen
  • International Paper
  • Smurfit Kappa Group<
  • Billerudkorsnas
  • Metsa Board
  • Georgia-Pacific
  • Mondi
  • DS Smith
  • Ahlstrom-Munksjo
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References used in Stora Enso SWOT & PESTLE Analysis Report

1. Stora Enso | Home - https://www.storaenso.com/en
2. Stora Enso | Media - https://www.storaenso.com/-/media/documents/download-center/documents/investor-relations/2020/stora-enso-esg-investor-presentation_q22020.pdf
3. Stora Enso | Investors - https://www.storaenso.com/en/investors/stora-enso-as-an-investment
4. Stora Enso | Newsroom - https://www.storaenso.com/en/newsroom/regulatory-and-investor-releases/2023/4/stora-enso-oyj-interim-report-january-march-2023-due-to-the-worsened-market-outlook-actions-are-taken-to-protect-margins-and-manage-costs#:~:text=The%20market%20outlook%20is%20worsening,short%2Dterm%20visibility%20this%20year
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Stora Enso SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

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