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Stora Enso SWOT & PESTLE Analysis

ID : 52783853| Sep 2020| 12 pages

COMPANY PROFILE -Stora Enso

Business Sector :Paper and Packaging

Operating Geography :Sweden, Europe, Global

About Stora Enso :

Stora Enso is a Swedish paper and packaging company that manufactures pulp, paper and other forest products. It has its headquarters located in Helsinki, Finland. The company was founded in 1998 through the merger of Stora AB with forestry products company Enso Oyj. The main market of the company is located in Europe with the continent being responsible for nearly 73% of total sales in 2019. It also exports its products to countries in Asia, South America and the United States. It is a government owned company employing around 26,100 employees across 35 countries as per early 2020 records. It is distinguished as being the oldest limited liability company in the world by virtue of possessing the oldest known preserved share certificate in the world that was issued in 1288. The company has recently introduced a new division known as Forest in 2020. The company products include consumer board, renewable packaging solutions, biomaterials, wood products and paper. It mainly caters to customers from the publishing and printing sectors, retailers and brand owners, print and board producers, merchants, converters, joiners and even construction companies.
The mission statement for Stora Enso reads, “To replace fossil-based materials by innovating and developing new products and services, based on wood and other renewable materials.” The vision of Stora Enso is “To be a leader in our field, preferred partner, and a respected member in the societies where we work, bringing value to our customers, employees, investors, suppliers, and other stakeholders.” The USP or unique selling proposition of Stora Enso is that it is a leading provider of renewable packaging solutions. The company products represent an environmentally friendly alternative to non-renewable products and often have a far smaller carbon footprint.

Stora Enso Revenue :


€ 10.06 billion – FY ended 31st December 2019 (Decline 4.09%)
€ 10.49 billion – FY ended 31st December 2018

Competitive Analysis of Stora Enso

SWOT
PESTLE
The SWOT analysis for Stora Enso is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Leading the global market in terms of renewable packaging product.
2. Broad and diversified portfolio of products.
3. Leading provider of innovative wood-based product.
4. Strong business strategy to become innovative in core segment to increase market share.
5. Various international awards and recognition makes the brand even stronger
1. Legionella outbreak has tarnished the brands image
2. Protests against Stora Enso and Veracel are leading to huge financial losses
OpportunitiesThreats
1. Expansion into growing Indian market will increase market share
2. Marketing products to favored e-commerce growth will be a game changer initiative
1. Decreasing demand of paper and pulp products due to digitization
2. Pandemic has led to work from home or online education leading to decrease in demand of paper and pulp products
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Stora Enso

Strength

1. Leading the global market in terms of renewable packaging product: Stora Enso is leading the global market of forestry, paper and pulp and renewable eco-friendly packaging products. It has operations in Europe, Asia, South America and North America with over 25000 employees globally. The products provided by Stora Enso are low carbon alternative to normal products. The renewable packaging solution provides fiber-based packaging and board materials that are designed for various products. These packaging products are mainly consumed by e-commerce giants, retailers, converters, logistic firms etc. Stora Enso has recorded highest revenue generation with 37% sales in consumer board and packaging solutions combined.

2. Broad and diversified portfolio of products: Stora Enso Oyj is a Finnish manufacturer of forestry, paper and pulp. It has a diversified and broad portfolio of products. The packaging materials producer has different product segments which mainly manufactures packaging solution, paperboard material, paper, wood products, lignin, pellets, intelligent packaging, bio-composites and bio-based products. There are various kinds of products that it manufactures in every segment. In paperboard material segment, it produces domestic paperboard materials, liquid packaging, food service packaging, cigarette packaging, folding cartons, and container boards. Similarly, each segment has various products under it. This is one of the biggest reasons for Stora Enso to lead this industry and have a strong hold on the global markets.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

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Threats

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Major Competitors :

  • Holmen
  • International Paper
  • Smurfit Kappa Group<
  • Billerudkorsnas
  • Metsa Board
  • Georgia-Pacific
  • Mondi
  • DS Smith
  • Ahlstrom-Munksjo
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References used in Stora Enso SWOT & PESTLE Analysis Report

The paper industry will be affected by the economic downturn in 2020 - https://www.paperfirst.info/the-paper-industry-will-be-affected-by-the-economic-downturn-in-2020/
2. Stora Enso Annual Report 2019 - https://www.storaenso.com/-/media/documents/download-center/documents/annual-reports/2019/storaenso_annual_report_2019.pdf
3. Stora Enso ESG Investor Presentation Q2 2020 - https://www.storaenso.com/-/media/documents/download-center/documents/investor-relations /2020/stora-enso-esg-investor-presentation_q22020.pdf
4. Legionella outbreak source found in Ghent paper mill - https://www.brusselstimes.com/news/belgium-all-news/57828/legionella-outbreak-source-found-in-ghent-paper-mill/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Stora Enso SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

Copyright of Stora Enso SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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