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Strauss Group SWOT and PESTLE Analysis

ID : 52906053| Apr 2023| 20 pages

COMPANY PROFILE -Strauss Group Ltd

Business Sector :Food & Beverages

Operating Geography :Israel, Asia, Global

About Strauss Group Ltd :

Strauss Group Ltd is an international food & beverage company headquartered in Petah Tikwa, Israel. The company operates four businesses: Strauss Coffee B.V., Strauss Israel, Strauss Water and PepsiCo – Strauss Fresh Dips & Spreads International. In the 1930s Elite was founded by Eliyahu Fromchenko and seven partners as a small confectionery company in Ramat Gan, Israel. In 2004, Strauss Group was formed through the partnership of Elite Industries and Strauss, making Strauss an international group. The company operates 30 production sites in more than 20 countries around the globe, comprising of Brazil - where it is the largest coffee player; and the U.S. - where it leads the category of refrigerated fresh dips and spreads, including hummus. Strauss Group markets a variety of retail food products, including fresh foods (dairy, salads, pre-cut vegetables), beverages (coffee, chocolate, juices, water), and snacks (candy, cookies, salty items). In January 2021 Yofix, the company operated by Strauss Group Ltd started exporting a series of products under the brand "The Real Foodists" to the British market and also plans to distribute its goods to Britains large retail supermarket chains.
Strauss Group's Unique Selling Proposition or USP lies in it being traded on the Tel Aviv 35 Index, which includes Israel’s largest public companies, and has an ilAA+ credit rating. Strauss Group's mission statement reads, "Creating wonder out of basic. Existence as a company and to our daily work".

Strauss Group Ltd Revenue :


NIS 8536 million - FY ending 31st December 2019
NIS 8577 million - FY ending 31st December 2018

Competitive Analysis of Strauss Group Ltd

SWOT
PESTLE

The SWOT analysis for Strauss Group Ltd is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Strong partnerships with industry leaders in Food and Beverages segment
2. Prominent global presence in 20 countries across the globe
3. Low cost of production, improved the cost competitiveness of Strauss products
4. Healthy growth rate in the competitive food industry with a Y-o-Y growth rate of 0.1%
1. Insufficient production lines in the Health and the wellness segment and the capacity utilization was below the demand requirements
OpportunitiesThreats
1. Growing demand for protein enriched products in the dairy market
2. Automation in food practices leading to improve in the bottom-line profits
3. Spike in health and nutritional awareness in the developing economies
1. Intensified competition in the dessert and Yogurt market
2. Growing private labels in the market hampering the sale of branded products
3. Growth of the international brands and competition in the domestic market
4. Spike in the prices of the packaging materials impacting the overall prices
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Detailed SWOT Analysis of Strauss Group Ltd

Strength

1. Strong partnerships with industry leaders in food and beverages segment: Strauss Group always strived to maintain its competence in the market by collaborating with prominent players and building technological capabilities striving to build and maintain its brands. The group has maintained collaborations with four multinational corporations, which are the French concern Danone, the American corporation PepsiCo, the Haier Group of China and the Virgin group of the UK. Strauss Group also partnered with the local partners like the Lima family of Brazil, the kibbutzim Yotvata and Yad Mordechai in Israel. Strauss Group has a strong association with PepsiCo and jointly collaborates in snack, dips and beverages segments.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growing demand for protein enriched products in the dairy market: There is a growing demand for protein enriched products with the changing lifestyle of the people across the globe. People are preferring healthy protein snacks and health bars over their unhealthy counterparts. Strauss Group is laser focused and committed to providing healthy food. In 2019, Strauss Group has reduced the intake of salt in the snacks and made a total reduction of 20 tons in 2019. Strauss products like Danone yogurt, Activia whole grain cereal series, Achla salads, snack bars are filled with protein to suit the health conscious and those who wish to maintain a healthy life style. Strauss Group can target various age groups to capture a growing market share.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Strauss Water
  • Elite
  • Santa Clara
  • DonCafe
  • Frisco
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References used in Strauss Group Ltd SWOT & PESTLE Analysis Report

1. STRAUSS GROUP LTD. ANNUAL REPORT AS AT DECEMBER 31, 2019 - https://ir.strauss-group.com/wp-content/uploads/2020/04/Reporting_package_Q4-19-ENG_isa-1.pdf
2. About Us Strauss - https://www.strauss-group.com/location/strauss_israel/
3. Summary of 2019 Sustainability Report - https://www.strauss-group.com/wp-content/blogs.dir/3/files/sites/3/strauss_CR_2019_English_Final-18.5.2020.pdf
4. STRAUSS GROUP LTD. TABLE OF CONTENTS - https://ir.strauss-group.com/wp-content/uploads/2020/11/Reporting_package_Q3-20_-_EN_isa.pdf
5. Food Safety Consciousness and Consumers’ Milk Purchasing Behavior: Evidence from a Developing Country - https://www.cambridge.org/core/journals/journal-of-agricultural-and-applied-economics/article/food-safety-consciousness-and-consumers-milk-purchasing-behavior-evidence-from-a-developing-country/91EAD7BF159D84F0B373C32455AE1116
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Strauss Group Ltd SWOT and PESTLE analysis has been conducted byShyam Kumar Kundrapu and reviewed by senior analysts from Barakaat Consulting.

and reviewed by senior analysts from Barakaat Consulting.

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